SmartBug Media

MARCH 4, 2020

If you’re a marketer, your job doesn’t stop at driving traffic to your site. Below, we describe the best ways to create multi-layer source tracking in HubSpot and tell a clear story about traffic. By using UTM tags to label URLs, you can use analytics to track the paths that visitors take to get to your site. UTM Medium.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. But we can’t take traffic to the CFO.

Marketing Budget 294

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 294

Kaon

SEPTEMBER 24, 2015

How to Measure Your Social Media Activities Using Google Analytics by Michael Stelzner of Social Media Examiner. Number one challenge all social media users face is measuring. Utilize Google Analytics to see what is coming through social media and how much traffic is coming from activities vs organic.

Hubspot 100

Hubspot Conference Marketing Analytics Tools Social Media 100

Hubspot

JUNE 11, 2020

Here's a list of analytics tools that will help you measure the impact of your content marketing. If you're looking for customizable metrics, social media ROI, team collaboration, and SEO information, these tools are here to help. Content Marketing Analytics. HubSpot Marketing Hub. Google Analytics. for Buffer Pro.

Analytics 101

Analytics Work Management Planning Tools 101

Hubspot

MAY 17, 2021

For marketers, this means your YouTube strategy needs to have evolved from the beginning days of the social platform. Nelson Chacon, the principal marketing manager of YouTube at HubSpot, says, "Don't sell, help. When businesses first started using social media sites, one of the older marketing tactics was to sell, sell, sell.

Youtube 99

Youtube Hubspot Tactics Video Marketing 99

Optinmonster

MARCH 22, 2024

When it comes to your content marketing, you can safely assume that the more traffic you get, the more revenue you’ll be able to generate. So the question becomes, do blog comments lead to more traffic? HubSpot analyzed comment, view and link data from over 100,000 blog posts. Let’s take a look at what the data says.

Correlation 74

Correlation Lead Scoring Lead Ranking Traffic 74

nDash

APRIL 7, 2022

You already know social media should be part of your content marketing strategy. But, do you know which analytics tools to use to enhance those efforts? Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Google Analytics.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. HubSpot provides a comprehensive suite of SEO and CMS tools to help businesses improve their online presence and search engine rankings. The three experts shared their SEO and HubSpot CMS knowledge in answers to four main questions.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Marketing Insider Group

JANUARY 24, 2022

It’s forecasted to account for a whopping 82% of all internet traffic by the end of 2022, and audiences across industries and topics increasingly prefer it over other types of content. Here’s two examples, one of their early videos from 2012 on keyword targeting, and one of their most recent from 2021 on the ROI of SEO. Image Source.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

ClearVoice

MARCH 26, 2024

Content Performance by Channel: If you distribute content on multiple platforms, such as social media, email, and organic search, break out performance. Analytics Tools for Tracking Performance Since the entire goal of KPIs is to track measurable data, analytics tools are necessary. Consider these extra metrics for performance.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

The Marketing Blender

MARCH 22, 2024

Every touch point matters, so put the same attention into writing great ad copy as you would into a blog or a social media post. It helps improve your website’s visibility on search engines, thereby increasing traffic and potential leads. Always begin with Google Analytics and get your tracking set up for your website.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Heinz Marketing

DECEMBER 27, 2023

In this blog post, we’ll explore the vital metrics and analytical techniques that can help you measure and enhance the success of your content marketing strategies. Key Metrics for Evaluating Content Marketing Traffic Metrics : These are your bread and butter. SEO Metrics : Keyword rankings and backlinks.

B2B Marketing 62

B2B Marketing Top of Funnel Lead Ranking Planning 62

Navigate the Channel

JANUARY 8, 2024

SEO and SEM, data analytics, cross-channel consistency and user experience. Optimizing for relevant keywords is crucial to ensure that your content surfaces when consumers are searching during micro-moments, so an emphasis on smart SEO and SEM is a must. When customers and prospects look up, you’d better be there.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

SmartBug Media

JULY 25, 2023

At SmartBug, we’re currently using AI tools to help us with blog writing , social media post creation, SEO optimization, data analysis, sales support , email marketing , and more. SEO optimization: After identifying high-volume keywords and incorporating them into your content, set a monthly checkpoint to monitor your site's SEO performance.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

ClearVoice

APRIL 5, 2024

You will also be able to answer the following questions: Which content is generating the most traffic? Which content is generating the most social engagement? Which content is the most popular and most read among my audience? Which content do visitors spend the most time reading? Look up metrics for all content.

Ideal Customer Profiles 52

Ideal Customer Profiles Digital Asset Management Content Work Management 52

SmartBug Media

AUGUST 27, 2021

Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement. Towards the end, we have paid social acting as both a promoter and also a closer. Use Google Analytics to gain insights. “I

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. By the way, I published that post in 2013, and it is still pulling in traffic. Promote your booth presence and offer across social media, email, and even targeted ads. They want bottom-line results.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Hubspot

APRIL 7, 2019

Sure, you know Twitter drives a certain percentage of traffic to your website. In this blog post, you'll learn what UTM codes are, how to use them, and how to build them in both HubSpot and Google Analytics. If you're promoting a campaign on social media, for example, you'll know how much traffic came from social media.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

Hubspot

APRIL 25, 2019

Social media is an instrumental component of any business's marketing strategy. But for users, scrolling through the mass amount of branded content across every social media platform can be exhausting. However, there's one social media site where users actually embrace branded content -- Pinterest. What is Pinterest Analytics?

Analytics 98

Analytics Impressions Eye-Tracking Stats 98

Hubspot

SEPTEMBER 6, 2023

While marketers with advanced analytics tools might have an easy time figuring how leads got to their landing pages, sales teams can use call tracking to learn more about their customers, where those buyers discover their company, and what platforms they spend time on. To do this, you must first ask, “Where are my prospects coming from?”

Enterprise Management 57

Enterprise Management Marketing Automation Services Work Management Marketing Management 57

Hubspot

JULY 12, 2019

What's the one thing more overwhelming than the volume of your analytics data? I'm willing to be its the volume of analytics plugin options on WordPress. Installing an analytics plugin for your WordPress site allows you to get all your site's data, metrics, and insights without leaving your WordPress dashboard. MonsterInsights.

Analytics 76

Analytics Marketing Analytics Tools Best Practices Stats 76

Huptech Web

SEPTEMBER 22, 2023

In this comprehensive guide, you’ll learn how to leverage UTM parameters to track your website traffic effectively and achieve a valuable understanding of your marketing campaigns. Consider UTM Parameters as identifiers you attach to your URLs to show your analytics tools where the traffic comes from and why. Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

FunnelEnvy

SEPTEMBER 18, 2023

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. Without analytics, we know nothing about the prospects behind the clicks.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

ClearVoice

JULY 17, 2023

The idea is to show them how content marketing drives traffic to your site, generates leads, or closes sales. Website traffic The amount of traffic coming to your website indicates how many people are discovering and consuming your content. In most cases, Google Analytics provides you with free access to some of the key metrics.

Content Marketing 52

Content Marketing Marketing Analytics Tools Case Studies Case Study 52

Optinmonster

AUGUST 24, 2023

OptinMonster OptinMonster is the best email marketing tool for effectively converting and monetizing your website traffic. You’ll also get detailed insights and analytics to improve your email campaign. HubSpot Email Marketing Tools HubSpot offers some of the best email marketing tools for free.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Anyword

JULY 26, 2022

Here, we’ve outlined how to use both Google Analytics and HubSpot’s “Make My Persona” feature to outline every aspect and detail of your specific customer. Google Analytics. First, let’s talk about Google Analytics. Using Google Analytics for your site gives you a breakdown of visitor demographics.

Ad Building 98

Ad Building Marketing Analytics Tools Demographics Paid Search Agency 98

Unbounce

FEBRUARY 11, 2021

To see the full picture of conversions with multiple touchpoints, take a look at the Google Analytics Multi-Channel Funnels report, which shows the variety of interactions that occur before a conversion. From there, you can create custom reports or view store visit conversion data at the campaign, ad group, ad, or keyword level.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Anyword

MARCH 23, 2022

Even experienced marketing copywriters who have put plenty of content through the analytics grinder would love to have insights into their content’s effectiveness before they hit “Publish.” When we inevitably go to promote our blog on social media, like Facebook, we’ll have a better idea of which location demographics to target.

Copywriting 97

Copywriting Cost Per Click Tools Keywords 97

Parse.ly

FEBRUARY 11, 2022

According to HubSpot, 47% of buyers view three to five pieces of content before making an inquiry with a sales rep. According to HubSpot, knowing your audience’s needs and preferences is vital to creating content they will connect with, as is choosing the right kind of medium to create it in. How to evaluate your content’s SEO.

Top of Funnel 98

Top of Funnel Lead Scoring Lead Ranking SERP 98

Hubspot

FEBRUARY 26, 2019

Braden Becker ’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. As the Historical Optimization Lead on HubSpot's Blog Team, Braden’s main responsibility is to identify blog posts that are falling in organic traffic and optimize them for search engines to rank higher on Google.

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

ClearVoice

JANUARY 2, 2024

For instance, you can share and repurpose your video or blog post on your website and social media pages to reach wider audiences. Website traffic. Monitoring the overall traffic to your site, including page views and unique visitors, can tell you if your content attracts attention and drives engagement. Web analytics.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Martech

SEPTEMBER 16, 2022

guides, articles, blog posts, graphics, videos, social posts, etc.) website, blog, social media). Currently, content marketers measure success by looking at traffic, search rankings and leads. They include: Content management systems (CMS) like HubSpot and Joomla let companies create, store and manage website content (e.g.,

Digital Asset Management 126

Digital Asset Management Paid Content Work Management Marketing Management 126

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. Traffic referral sources.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. Traffic referral sources.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! Social Media Examiner.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Oktopost

JUNE 14, 2021

This includes looking for keywords to target when publishing content and monitoring the conversation on social media. How Do I Find Keyword Opportunities? As spoken of above, keyword opportunities can help you know how to target your audience with published content on a blog or through targeted social media advertisements. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145