Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable. In fact, the true value of your analytics is what you can do with them. Good marketers use analytics for the first few things we mentioned. In other words, great marketers make their analytics actionable. Well here are 9 ways to make your analytics actionable. MORE >>

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But with a blog, you can create any (reasonable) number of top-level categories, and give these keyword-rich labels. This both increases the relevance of your blog and takes advantage of new-to-the-world search phrases that won’t show up in keyword tools. Social media. Add social media buttons to your blog to encourage readers to share your content. MORE >>

Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order. Web CEO , SEO Powersuite ), social media monitoring tools (e.g., HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. What sets this software apart is its approach as much as its functionality; the people behind gShift understand that SEO, online PR, social media, PPC advertising and other tactics are each pieces of the larger web presence puzzle. Unlike pure SEO management tools (e.g., MORE >>

Every discipline within marketing and PR has its own tools, among them: Content development: CMS tools (WordPress, Joomla, HubSpot, 100s of others), Adobe CS, tools for creating infographics , etc. SEO: backlink tools (Backlink Watch, SEOmoz, Majestic), keyword research tools, page optimization tools, SEO plugins. Social media: social media monitoring (Radian6, Sysomos, SM2), social media management (HootSuite, SocialOomph, Buffer), Twitter tools, etc. Web analytics: Omniture, WebTrends, Google Analytics, Clicky, and more. Or are there? MORE >>

Is the bulk of your traffic coming from social media sites per your heavy social media promotion, but few visitors are coming in from organic search -- or vice versa? Make sure you're optimizing your blog content with the keywords your target audience is searching for so it gets found in search engines , and allocate some resources to promoting your blog in social media on the sites your audience tends to populate. What Comments and Social Shares Can Tell You. What other valuable insights can you gather from your blog analytics ? Connect with HubSpot MORE >>