How to Score Your Leads So Sales Works the Hottest Prospects
Hubspot
FEBRUARY 8, 2012
Each of these scores go into a profile of your lead to help you determine when they're ready to talk with a sales person. The more time quality leads spend with your content and the better informed they become, the more likely they’ll be interested in hearing from your sales team. Top-of-the funnel interests (e.g.
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