Remove interests
Remove Analytics Remove Hubspot Remove Lead Gen Remove Sample
article thumbnail

How to Score Your Leads So Sales Works the Hottest Prospects

Hubspot

Each of these scores go into a profile of your lead to help you determine when they're ready to talk with a sales person. The more time quality leads spend with your content and the better informed they become, the more likely they’ll be interested in hearing from your sales team. Top-of-the funnel interests (e.g.

article thumbnail

Actually Accurate Analytics - Whiteboard Friday

Moz

Posted by RuthBurrReedy Clean, useful Google Analytics data is all-important — both for you, and for the clients and colleagues that will be working on the site in the future. Ruth Burr Reedy shares her absolute best tips for getting your Analytics data accurate, consistent, and future-proof in this week's Whiteboard Friday.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Track Content ROI: A Step-by-Step Guide

Hubspot

First, suppose you have an online website that sells a single book and that the metric you’re primarily interested in is revenue from sales. To accomplish your goal, you include a call-to-action (CTA) at the end of your blog post leading to a sales page. Content Creation Analytics' Step #4: Translate time invested into money.

ROI 28
article thumbnail

8 Tools to Help You Create Interactive Marketing Content

ClearVoice

If you want to boost your content for lead generation purposes, then be sure to check out Beacon. Beacon is a great tool to create vivid, attractive, and professional content for lead gen purposes in a matter of minutes. Beacon can also be integrated with other content marketing tools, such as WordPress and HubSpot.

article thumbnail

Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate

Hubspot

Last year, we ran several tests on HubSpot's Marketing blog and determined that our sweet spot hovered around four posts a day (the articles themselves varied in terms of comprehensiveness). We implemented a new strategy to update, optimize, and republish old posts to increase organic traffic and lead gen. Only weekday results.