Marketing Insider Group

NOVEMBER 22, 2021

If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. You can target your content more effectively by using web analytics to understand your audience.

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Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 273

Spiralytics

MAY 1, 2023

One of the widely recognized options for such software is Hubspot because of its features that benefit businesses of all sizes. Some of the notable companies that have used Hubspot include GoFundMe, Agoda, Spenmo, and more. In this blog, we will be covering all the necessary steps you need to take when migrating to HubSpot.

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Hubspot CRM Work Management Marketing Automation Services 118

ATAK Interactive

SEPTEMBER 9, 2023

Are you eager to elevate your marketing insights, harness the power of call analytics, and fine-tune your customer engagement strategies? Look no further than the HubSpot CallRail integration. Prepare to transform your marketing efforts and enhance your understanding of customer behavior!

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Hubspot Features CRM Analytics 60

Hubspot

DECEMBER 7, 2020

That being said, marketers need to create effective ways to gain audience attention during their presentations — one of those is interactivity. According to the Oxford Dictionary , interactivity is defined as how two people work together and influence each other. Why are interactive presentations important? Use a PowerPoint.

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Hubspot Interactive Marketing Comparison Impressions 93

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

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Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

SmartBug Media

MARCH 16, 2023

In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. With API integrations, you can connect HubSpot with other software platforms to improve data accuracy and efficiency.

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API Marketing Automation Services Hubspot Work Management 105

SmartBug Media

FEBRUARY 14, 2024

Alternatively, if you're integrating HubSpot into an acquired company, you might need to keep the data entirely separate due to accounting or privacy considerations. This knowledge will empower you to make well-informed decisions about your HubSpot CRM architecture from the outset.

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Domain Hubspot Business Landing Pages 69

ATAK Interactive

SEPTEMBER 3, 2023

Enter the world of the HubSpot Hotjar integration. This seamless collaboration between HubSpot, a leading marketing automation platform, and Hotjar, a robust web analytics and feedback tool, opens up a wealth of possibilities for optimizing your website and improving your customer journey.

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Hubspot Features Marketing Automation Services Marketing Automation 78

Hubspot

NOVEMBER 22, 2023

In this blog post, we'll highlight CRM tips to help you elevate your customer relationships and drive business success, including advice from HubSpot experts who've used their CRM to help business thrive. With HubSpot User Permissions, you’ll be able to gain control over access to various areas of the HubSpot customer platform.

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Hubspot CRM Tips Lead Ranking 57

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

Contently

JANUARY 23, 2020

If you’re looking to cut through all the noise and differentiate your brand from the flood of competing content, one of the most effective ways is interactive content, which is uniquely positioned to drive meaningful long-term results. Many interactive tools also encourage repeat visits. 4 lessons from popular interactive tools.

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Tools Word of Mouth Hubspot Interactive Marketing 166

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

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Marketing AI Lead Ranking Analytics Work Management 65

SmartBug Media

MAY 7, 2021

With so much on the line, many marketers narrow their CRM decision to two choices: HubSpot or Microsoft Dynamics (assuming Salesforce is not in the consideration mix). Here’s an inside comparison of HubSpot versus Microsoft Dynamics, along with how you can pick the best CRM for your company. What Does HubSpot Offer?

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Hubspot Marketing Attribution Enterprise Management Marketing Automation Services 98

ClearVoice

FEBRUARY 2, 2024

One of the best ways to ensure that is to integrate analytics into your content operations framework. In this article, we’ll explore the critical role analytics plays in your content operations. Before diving deep into all the analytics, let’s do a quick primer on content operations for peace of mind.

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Analytics Paid Content Allocation Top of Funnel 52

SmartBug Media

FEBRUARY 11, 2021

Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup. Keep in mind that HubSpot does not provide SSL certificates for domains that exceed 64 characters.

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Hubspot Planning CMS Development Marketing Automation Services 105

SmartBug Media

MARCH 2, 2023

Welcome to our monthly blog series, where we dive into the latest updates from HubSpot! HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. With smarter reporting tools, you can see a real return from your marketing efforts!

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Hubspot Multi-Touch Attribution Enterprise Management Product 52

SmartBug Media

AUGUST 26, 2021

HubSpot and Salesforce are easily two of the top-rated CRM platforms. HubSpot is a cloud-based customer relationship management (CRM) platform that offers a single instance for managing your sales, service, marketing, and content. Within HubSpot’s CRM platform, sales team members can utilize Sales Hub. Salesforce. Structure.

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Hubspot Campaigns Marketing Automation Services Work Management 98

FunnelEnvy

MAY 29, 2023

For most B2B marketers, Google Analytics (GA) is a foundational part of their stack. Google’s long-running web analytics platform emphasizes universal compatibility, meaning it often serves as the connective tissue between different elements and software applications you use in your marketing. Support for apps and other websites.

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Marketing Analytics Tools Top of Funnel Analytics Google 76

SmartBug Media

AUGUST 4, 2022

In 2018, HubSpot took these phases of inbound marketing and worked them into the flywheel model that emphasizes the delight phase “to help, support, and empower customers to reach their goals.”. What is the HubSpot Service Hub? The HubSpot service hub is supported by your chat function, which gives customers immediate support.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Hubspot 98

SmartBug Media

SEPTEMBER 7, 2023

Intuitive interface : HubSpot’s innovative, interactive design caters to both beginners and experts. Integration potential : HubSpot allows for no-code integrations with hundreds of third-party apps. Usability isn’t the only trait that sets HubSpot apart from other CRMs.

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CMS Development Hubspot CRM Work Management 64

SmartBug Media

APRIL 27, 2023

HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking. We covered how digital advertising is evolving in our recent SmartTake Webinar: HubSpot Advertising & a Cookieless Future. situation].”

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Hubspot Advertising Agencies Advertisements Advertising 98

Sprout Social

APRIL 17, 2024

The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. NLP works synergistically with functions such as machine learning algorithms and predictive analytics. Here are a few to consider.

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Paid Search Agency Marketing AI Work Management Marketing Management 98

TrustRadius Marketing

JULY 11, 2022

Web analytics software empowers enterprises the data and analysis to meet the needs of their diverse consumers. We go into some of the best web analytics software that are fantastically suited to major companies. We go into some of the best web analytics software that are fantastically suited to major companies.

Enterprise Management 98

Enterprise Management Marketing Analytics Tools Budget Programs Analytics 98

SmartBug Media

JULY 6, 2023

In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. With API integrations, you can connect HubSpot with other software platforms to improve data accuracy and efficiency.

API 75

API Marketing Automation Services Hubspot Work Management 75

Sage Marketing

SEPTEMBER 13, 2023

Introduction: Selecting the right HubSpot package is a pivotal decision that can greatly benefit your business. Whether you’re considering HubSpot or have already decided to adopt it, this article will guide you through the decision-making process and help you make an informed choice. Is HubSpot worth it for a small business?

CMS Development 52

CMS Development Hubspot Enterprise Management Marketing Management 52

Only B2B

AUGUST 18, 2023

This exhaustive blog dives into the intricacies of gauging the impact of content syndication through critical metrics and advanced analytics. Metrics and analytics empower informed decisions by quantifying the influence of content syndication, thus facilitating ongoing optimization.

Cost per Lead 62

Cost per Lead Analytics CPL Top of Funnel 62

TrustRadius Marketing

JULY 7, 2022

Web Analytics is utilized by eCommerce companies to optimize their website performance. Organizations can use website analytics software to collect data on user experience (UX) and make changes to maximize their satisfaction. Here we discuss how web analytics works, and what you can achieve with it. What Is Web Analytics?

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Analytics Budget Programs Marketing Analytics Tools CTR 98

SmartBug Media

JANUARY 11, 2021

As a proud HubSpot Elite partner, SmartBug Media ® follows HubSpot’s best practices of using data to make informed decisions with marketing. HubSpot Reporting is one of our favorite tools to use at SmartBug Media, and with HubSpot’s recent updates to these tools, we’re excited to help you get the most out of your marketing.

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Hubspot Sales Qualified Leads Enterprise Management Eye-Tracking 72

Webbiquity

AUGUST 4, 2020

A video platform for webinars and virtual conferences that enables you to brand the video player then build in interactive elements like lead forms, quick polls, and Q&A, all with no software for attendees to download. It integrates with tools like Salesforce, HubSpot, Slack, and Facebook pixel. Pricing: $34/$69/$163 per month.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

SmartBug Media

JULY 6, 2023

In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. With API integrations, you can connect HubSpot with other software platforms to improve data accuracy and efficiency.

Marketing Automation Services 52

Marketing Automation Services Hubspot Work Management Marketing Management 52

SmartBug Media

OCTOBER 5, 2020

In order to do so, you need a marketing software or marketing automation platform that collects all your data and allows you to keep track of these interactions. To all HubSpot users, this blog is for you. HubSpot’s Attribution Readiness Maturity Model. Stage 1: Crawling.

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Marketing Attribution Hubspot Enterprise Management Marketing Management 93

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

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Analytics Marketing AI Conversion Brand Identity 84

SmartBug Media

JUNE 3, 2021

Luckily, HubSpot has several custom and templated reports you can build onto dashboards that allow you to see what’s working and what’s not with your content marketing. Monetary Content Marketing ROI Reports in HubSpot. This HubSpot report allows you to see how revenue generated is attributed to each of your content campaigns.

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Hubspot ROI Marketing Attribution Content 94

SmartBug Media

DECEMBER 21, 2020

In our SmartTake: What’s New with HubSpot Integrations webinar, we discussed how with HubSpot’s growing App Ecosystem, it’s becoming easier to discover and connect the tools you need to grow. Amongst these tools, we have PieSync , for example, which was acquired by HubSpot about a year ago. HubSpot has around 500-700 apps.

Hubspot 98

Hubspot CMS Development Work Management Paid Search Agency 98

SmartBug Media

SEPTEMBER 20, 2021

But if your website isn’t built in a content management system (CMS) with built-in reporting tools , such as HubSpot, it can be difficult to get the insights you’re looking for. Using Google Analytics will help you understand which CTAs are performing best and resonating with them. How to Track CTAs in Google Analytics, Step by Step.

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Marketing Analytics Tools Top of Funnel Analytics CMS Development 98

Hubspot

MARCH 18, 2020

Well, it requires social media analytics and reporting. What is social media analytics? Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Social Media Analytics Reports. Types of Social Media Analytics Reports.

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Social Media Analytics Media Work Management 100