B2B Marketing Traction

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B2B Marketing: How to Measure Online Conversions

B2B Marketing Traction

There are many analytic applications that you can use to track the technical details of your online presence. The most commonly used is Google Analytics. With Google Analytics, you can measure traffic to your site, the source of the traffic, the exact traffic patterns, and more. There is a qualitative approach as well.

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Why Lack of Strategy Will Kill Your B2B Blog

B2B Marketing Traction

As you tweak your blog elements to get more and more engagement and (ultimately) conversions, analytics will play a big role. Other posts you might find helpful include: 5 Dangers of an Unorganized Blogging Strategy by Kelly Kranz of Hubspot. You will probably find that you need to iterate. Analyze the Results of Your Blog Strategy.