YouTube Views Don’t Matter – Here Are 5 Metrics That Do
SEPTEMBER 7, 2016
“Wow, that YouTube video has got more than a million views already!” The YouTube view count is probably the most well-known statistic in social media. But the real truth is YouTube views don’t matter. Everyone has seen those skippable pre-roll videos on YouTube, right? Trying to get ranked higher on YouTube by getting more views. Not true.
30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year
NOVEMBER 10, 2016
Two-thirds of marketers turn to Facebook first for paid social media, and about one-third are leveraging YouTube and Twitter to advertise. 84% of global shares are dark (defined as the social sharing of content that happens outside of what can be measured through analytics tools, like email and instant messaging). It’s that time in the year again. source ). source ). source ).
18 (of the) Best Web Analytics Guides of 2011
APRIL 3, 2012
Fortunately, there is help. ” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. Andrew Shotland concisely explains how to use Advanced Segments in Google Analytics (GA) to separately track mobile visitor behavior on your website—or even create specific segments by device (e.g., 35+ tips and tricks for sexier Google analytics reports by Webdistortion.
Tools that help monitor and measure social traffic
JULY 10, 2015
All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns.
YouTube Launches New and Improved YouTube Analytics
NOVEMBER 30, 2011
It looks like the marketer's cry for more data has reached YouTube's ears, and not too long after Facebook beefed up its analytics with new features for Facebook Insights. Here are the four latest features YouTube Analytics will tack on to the almost-defunked Insights. YouTube measures your ability to retain your audience based on both absolute and relative retention.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. LinkedIn Statistics. Marketing Pilgrim ). 2.
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow. 84% of CEOs and VPs say they use social media to help make purchasing decisions. These are followed by social media management platforms like HootSuite (62%) and web analytics (e.g., Of the 7.2
SEO for YouTube: How to Search Optimize Video for B2B Marketing
MARCH 2, 2012
Videos are an important part of content, and given that YouTube is by far the most popular video website, you should be publishing videos there -- even if you are a B2B company. Before we dive into the 5 key elements of YouTube search engine optimization , watch our video below about how to upload video content to YouTube. Title & Description. Popularity/Views.
How to be “Future Ready” for a career in marketing
grow - Practical Marketing Solutions
MAY 4, 2015
We watch YouTube, consuming content passively like we did watching “ I Love Lucy ” in the 1960s. Here are the skills you need to compete: Statistics and analytics, digital marketing and advertising strategies, content creation skills, and community management … in addition to the marketing basics of course. But seriously. The fourth marketing revolution.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. Adoption soared. 85% of Inc. Mistakes were made.
37 Big Data Case Studies with Big Results
grow - Practical Marketing Solutions
DECEMBER 6, 2016
AETNA : Looks at patient results on a series of metabolic syndrome-detecting tests, assesses patient risk factors and focuses on treating one or two things that will have the most impact (statistically speaking) on improving their health. 90% ATLANTA FALCONS : Use GPS technology to assess player movements during practices, which helps the coaches create more efficient plays. BASIS : Is a wrist-based health tracker and online personal dashboard that helps users incorporate small, progressive health changes over time—that ultimately add up to major results. Who’s using it?
3 Ways To Use Video To Get Tactical On Facebook
It's All About Revenue
OCTOBER 2, 2015
About 3 weeks ago I wrote a post for Forbes re: video which included the following statistics: 70% of marketing professionals report that video converts better than any other medium. Post videos directly to Facebook rather than via YouTube, Vimeo, etc. The folks at Search Engine Journal recently conducted a study looking at native video vs. YouTube, Vimeo, etc. Ok, I know.
B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
OCTOBER 27, 2013
YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Also: A Forbes study: Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly. YouTube Targeting.
Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
APRIL 10, 2015
This is the upshot of a recent report issued by Strategy Analytics , which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014. Another notable stat from the Strategy Analytics report shows the US had the highest social network ad spend per social network user at $31.37 in 2014. billion, and now accounts for 11% of global digital ad spend.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
The benefits of social media marketing are no longer questioned much, but for those still dealing with skeptics and doubters, Jason Squires has put together this excellent infographic showcasing its utility, supported with statistics, facts, and mini case studies. The self-promotion is a tad thick in spots but the tips and links are helpful. Social Media Marketing Guides.
Why Your B2B Marketing Needs More Video [And How to Add It]
OCTOBER 22, 2015
Those didn’t do so hot. 3) YouTube is still the second largest search engine. If you’re an email marketer, that statistic should sound somewhat familiar. What would your execution of this strategy look like? 4) Get serious about optimizing your videos for YouTube’s version of SEO. As mentioned above, YouTube is the world’s second largest search engine. Drumroll, please….
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
You’ve seen the statistics on social media marketing : 93% of marketers use social media for business. Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. ” phase.
5 Reasons to Stop Overlooking Video in Your Marketing Strategy
OCTOBER 18, 2015
While I wasn't involved in the conversation and can't say this with 100% certainty, I would argue that YouTube and online video marketing were off of the radar for top brands 10 years ago. The top 100 brands [on YouTube] garnered more than 40 billion views total during the past 12 months, and more than 18 billion in the past year. YouTube is the #2 Search Engine Behind Google.
4 Advanced Tips to Optimizing Your LinkedIn Company Page
APRIL 15, 2015
Plus, Showcase Pages have their own analytics, so you’ll be able to track visitor interest. If you need a little help in the keyword department, you can use Google’s Keyword Planner to help you create a list of keywords to incorporate into your page. 3. This easy-to-install icon can help increase your traffic. Share unique statistics. Share a link.
Facebook Uses Mobile Video to Take Over the World
MAY 15, 2015
Indeed, statistics taken from Cisco’s most recent Visual Networking Index forecast point to the continued growth of mobile-initiated video consumption in coming years: It would take an individual over 5 million years to watch the amount of video that will cross global IP networks each month in 2018. Here goes. World Gone Mobile Video. exabytes per month by 2018. And With it Facebook.
10 of the Best B2B Facebook Pages
MAY 16, 2013
Standout Tactic: Honeywell’s weekly “Fun Fact Friday” post drives significant engagement with its audience by featuring an industry-related statistic or fact that might be out of the ordinary. 2. While these types of posts help drive interaction between the brand and the visitors, the key is the consistency with which they do it. Think we missed one? Enjoy! 1. Cisco.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 25 Social Media Facts and Statistics. 1. After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?)
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Whether it’s a local tweet-up or a major conference, this knowledge could be useful to help you plan what events you should sponsor or where you should set up your next booth ). Michael Cohn offers a helpful checklist for organizing social media efforts, from setting goals and listening to engaging your audience and selecting the right tools. What should I monitor for? What to do?
We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
JUNE 24, 2016
In an attempt to lift the veil a bit, John B onini is prepared to share some of Litmus' secrets that have helped them ensure a more relevant experience for their subscribers. It is statistically proven that one of the top challenges content creators face is the constant act of creating new and original content. For the Analytical Mastermind. For the Email Marketer. Stunts.
5 Proven Digital Marketing Strategies for Small Businesses in 2016
DECEMBER 15, 2015
In fact, if we’re to believe these statistics, nearly everyone reading this article either owns or is working for a small business that is allocating a portion of its relatively modest marketing budget on a positively dizzying array of potential 2016 digital marketing initiatives. For my money, of all the benefits of marketing automation software, perhaps the most significant is the ability to access in-depth marketing analytics through a single unified platform. Let me explain. Small Business Rules. According to U.S. million. Wouldn’t that be nice. Awesome! Feeling overwhelmed?
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Convert PowerPoint presentations to Flash, or into YouTube videos? social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly. Actionly also includes Twitter account management and analytics tools. Create video emails? Create animations? Cool Social Media Tools.
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. And when you log in to PingTags, you can view analytics like how many people scanned your card and which links they clicked. social media analytics and engagement tool that incorporates search, analytics and engagement capabilities.
Measurable Effects of Old Spice Viral Campaign
JULY 15, 2010
Old Spice has turned their “The Man Your Man Could Smell Like ad campaign into a viral sensation by having the “Old Spice guy respond to people’s comments and tweets via videos which were posted on YouTube (click on the response videos on the right) — my favorite is below. Mentions & Brand Awareness. Takeoff. Interactions. from a combination of sources.
30 Amazing Marketing Tools, Tips & Tricks We're Thankful For
NOVEMBER 22, 2012
That means we don't have to sacrifice engagement on Facebook over the holidays or weekends because we're just scheduling text updates, or spend our holidays at the computer creating memes to keep engagement up. 2) Facebook Global Pages - These are a pretty new development , but this is so helpful for global marketers. But also pretty -- or insanely -- helpful. Analytics Tools.
47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
APRIL 7, 2016
Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. The list includes resources that will help optimize your content campaigns from research through planning, and all the way to promotion and measurement. Google Analytics. Canva.
10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
DECEMBER 2, 2014
So here is a fairly obvious statistic from the B2B 2015 Content Marketing Benchmarks, Budgets and Trends Study by Content Marketing Institute and MarketingProfs: 70% of B2B marketers are producing more content this year than last year. Instead of using only case studies and whitepapers to deliver in-depth, analytical content, the company effectively uses Infographics. Now that’s ROI!
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
DECEMBER 27, 2011
You know the statistics : Facebook is the most popular method for sharing online content. through Ping.fm [[link] how to specify which of your friends’ photos display on your Facebook profile page, how to create quizzes, block ads and more in this helpful post. It’s approaching one billion users worldwide. 85% of B2B journalists are on Facebook. ” Ouch. Mark R.
Twitter on the Tube: How Social Media is Influencing the Tune-In
AUGUST 24, 2013
With the modern technology of instant streaming thanks to YouTube, Netflix, and DVR, we can easily control what we want to see and when we want to see it. This is becoming a quickly evolving and highly effective engagement technique amongst TV programs, and one that has been recently proven by Nielsen to be statistically accurate. Like, really in love. It’s unhealthy, I know.
The Ultimate Facebook Marketing Cheat Sheet
SEPTEMBER 7, 2011
And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. To help you stay ahead of the curve, we've put together a handy cheat sheet that businesses and marketers can use to make the most of Facebook. This will help you generate new fans! Connect Your YouTube Channel: Does your company have its own YouTube channel?
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
Among the women profiled below, Emily Gonzales notes that “women in tech are doing really cool things,” while Padmasree Warrior is “passionate about helping women in tech.” Lisa also recently authored a guest post here on web analytics and lead scoring. Started in Statistics Department and moved to Administration (HR) for 5 years. Stacey Acevero. kishau.
Best LinkedIn Guides, Tips and Tactics of 2011
MARCH 21, 2012
Mark Walsh reports on the expanded options for audience targeting introduced in LinkedIn ads early last year, how LinkedIn ads work, how the enhanced options help marketers, and how they are likely to be received by LinkedIn users. While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. LinkedIn Tips, Tactics and Best Practices.
The Ultimate Glossary: 120 Social Media Marketing Terms Explained
DECEMBER 30, 2011
Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. BackType - BackType is a social media analytics company that helps companies measure their social engagement. Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online.
39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
FEBRUARY 4, 2013
This blog covers all aspects of inbound marketing -- from top-of-the-funnel tactics, to conversion optimization, to nurturing and analytics. 78 Delicious Blogging Statistics to Sink Your Teeth Into. This blog will help you learn about marketing throughout the entire funnel -- from top to bottom -- through the lens of digital marketing techniques. Overproliferation of Choice.
10 Ways Slideshare Can Benefit Your Social Media Strategy
APRIL 24, 2013
The most-common tags on the network are business, market, trends, research, social media, and statistics. If your B2B brand is seeking ways to get your content in front of more B2B decision makers, adding Slideshare to your social media strategy may be part of the solution. Joe Chernov of Eloqua reports their company receives more traffic from Slideshare than YouTube and Google+ combined.
A Small Biz Guide to Digital Marketing Acronyms
APRIL 1, 2014
If you’ve ever heard or read an acronym and secretly wondered what it meant, you’re not alone: “I think you should update your CTA so your CTR increases, which will positively impact SEM, specifically PPC, which will give you a better ROI, plus help out your SEO as you market to both B2B and B2C markets.” We’ve got a helpful Beginner’s Guide to SEO here.