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Are You Looking Deeply Enough Into Your Digital Marketing Analytics?

Biznology

We get it: digital marketing analytics can be by turns annoyingly opaque and jaw-droopingly obvious. With a little effort and perhaps some outside help, you can eliminate those frustrations by finding the right metrics and looking at them a little more deeply. You may, in fact, need to create proxy metrics to help you bridge the gap.

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Google took my keywords. 10 resources to get them back

Biznology

Google Analytics is the most widely used tool for understanding consumer behavior on a website. It is the GPS for a site but keywords are no longer one of the things Google Analytics gives. Google gave us Google Analytics for free but 96% of Google revenue is from ads. It is rich with insights. But what about the rest of us?

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How Technology Will Make a Sustainable Impact in the Future

Biznology

There’s an argument to be made that the shift, in addition to fueling business growth , also cuts the number of resources they use. In addition, new technologies may help certain industries anticipate the impacts of looming environmental issues, then intervene to safeguard the populace from harm. Embracing Sustainability as a Business.

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Next for digital transformation: operational transformation

Biznology

Search, social, analytics, content, commerce, CRM, web, and mobile will all come into play. This also helps employees connect to the customer and their co-workers better. Transforming business process management (BPM), enterprise resource planning (ERP), and other internal day to day tasks and processes?

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How To Streamline App Workflow

Biznology

Next – analytics, the heart of app store optimization: real search results from Apple iOS 12 and above, keyword popularity (as well as keyword research), the ability to see what ads your competitors are running to see how they’re managing their critics and how they’re marketing their apps in contrast to yours.

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How to clean up a cluttered website? Content analytics is the answer

Biznology

That’s where content analytics–the science of understanding your content and gleaning actionable insights from it–is essential to effective web publishing post Panda. I also wanted to point you towards a few resources that can guide you to the right answers. And duplicate content is ever more problematic.

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Getting to ABM: notes from the field

Biznology

It took us about a year to identify the resources and prepare the background, like doing our persona research and developing our analytics. Everyone started talking about how to help. I credit Matt Heinz with helping us think this through. Second is analytics. How long have you been migrating to ABM at Enli?