Marketing Interactions

FEBRUARY 15, 2019

Note: I do this to gain a foundation of insight for the project, but also to involve sales and learn what they want to know that will help them buy into the persona project. It’s great to understand the words and phrases that our prospects use to search for solutions to problems they need to solve that we can help them with.

Conversion 93

Conversion Planning Buyer Personas Dwell 93

Marketing Interactions

MAY 21, 2018

Certainly, content is the fuel needed to attract, engage, and convert B2B prospects. Let’s take a look at a few of the challenges in people, processes, and technology that content operations helps B2B marketers solve. B2B marketers know analytics are critical, but many marketers struggle to use them effectively. Collaboration.

Cost 69

Cost Content Marketing Automation Services Work Management 69

Marketing Interactions

JUNE 23, 2017

Her goals are to improve financial transparency and to increase efficiency in data utilization to prioritize key decisions that help the organization run profitably. Seeing both sides of a pain point is helpful when generating content to address a buyer persona’s needs. Meetings take up much of her time. Orientation.

Buyer Personas 64

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64