InsightSquared

FEBRUARY 26, 2021

Todd Abbott , CEO of InsightSquared , and Tanner Mezel , VP of Sales and Marketing at DSG , recently hosted the webinar, “Improving Funnel Throughput with Analytics & Coaching.” Together, the experts gave a detailed guide on how sales leaders can improve their company’s funnel throughput with analytics and coaching. Had a conflict?

Top of Funnel 156

Top of Funnel Webinar Metrics Analytics Sales Cycle 156

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

BOP Design

DECEMBER 29, 2022

Google Analytics is a crucial tool for understanding the performance of your website and identifying opportunities for improvement. As a business owner or digital marketer, you can use Google Analytics to track and analyze various aspects of your website, including traffic sources, audience demographics, user behavior, and conversion rates.

Marketing Analytics Tools 118

Marketing Analytics Tools Analytics Google Marketing Websites 118

FunnelEnvy

MAY 29, 2023

For most B2B marketers, Google Analytics (GA) is a foundational part of their stack. Google’s long-running web analytics platform emphasizes universal compatibility, meaning it often serves as the connective tissue between different elements and software applications you use in your marketing. Support for apps and other websites.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Google 76

KoMarketing Associates

MAY 3, 2018

Google Analytics has over 100 different reports available out-of-the-box. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers. This list is structured to work progressively down the left-hand navigation within Google Analytics. Follow along! Acquisition.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Salesforce Marketing Cloud

APRIL 6, 2022

Bill Reed is a director of digital strategy at Salesforce, and works with marketers on digital strategy, data, and web analytics. When I talk to marketers, one of the biggest questions I get is about web analytics. Analytics done!” What are web analytics? How do I develop a web analytics strategy?

Analytics 98

Analytics Marketing Automation Services Marketing Analytics Tools Sales Qualified Leads 98

SalesGrape

SEPTEMBER 14, 2023

By leveraging data analytics techniques, businesses can refine their targeting strategies, identify trends, and ultimately generate more qualified leads. This analysis helps identify patterns that can be used to tailor future campaigns for maximum effectiveness.

Telemarketing 70

Telemarketing Lead Ranking Lead Generation Lead Scoring 70

Martech

JULY 21, 2021

To ensure that customers and prospects have ideal interactions with their brands at every touchpoint, marketers first need in-depth information about the journey that buyers currently navigate on their way to making a purchase, as well as how they interact post-purchase.

Enterprise Management 133

Enterprise Management Analytics Marketing Management Ideal Customer Profiles 133

Zoominfo

MAY 30, 2018

Today we give you a guide to content marketing and predictive analytics—what this means, how to use predictive analytics, and other important considerations. What is Predictive Content Analytics? In short, a predictive content analytics model helps improve content efficiency, reduce content wastage, and boost content engagement.

Analytics 167

Analytics Content Lead Ranking Buying Cycle 167

Inbox Insight

MARCH 13, 2024

The Intersection of Predictive Analytics and Lead Scoring While there have been many advancements in technology, predictive analytics has emerged as one of the biggest game-changers in lead prioritization. Leads in senior or managerial roles may possess higher budget authority, making them more qualified prospects.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

Varicent

DECEMBER 7, 2021

A sales forecast helps the rest of the business to make decisions about spending and investment and plan new product or service launches. A better understanding of purchasing trends and behaviors helps companies consistently provide better sales forecasts. Well, yes, but there's more. Understanding Sales Forecasting.

Forecasting 98

Forecasting Analytics Work Management Marketing Management 98

Litmus

NOVEMBER 16, 2021

What kind of data will you find in Email Analytics? Why use Email Analytics and not just benchmarks? What are some different applications of Email Analytics data? How do I get started with Email Analytics? Perhaps the most useful information you can glean from Litmus Email Analytics is device data.

Analytics 96

Analytics Email Marketing Privacy Protection Marketing & Strategy 96

Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. In addition, businesses must understand what customers and prospects are trying to achieve and how existing touchpoints are falling short.

Marketing Automation Services 112

Marketing Automation Services Enterprise Management Work Management Marketing Management 112

KoMarketing Associates

OCTOBER 24, 2019

Data and analytics continue to be beneficial to marketers who are looking to personalize the customer experience, according to new research. Furthermore, email remains a critical channel for marketers attempting to reach out to prospects and customers. Reaping the Benefits of Data and Analytics.

Multi-Touch Attribution 121

Multi-Touch Attribution Analytics Email Marketing Personalization 121

Martech Advisor

APRIL 6, 2020

Michael Ethan, Manager of Blue Mail Media says, predictive analytics is powerful than any other email marketing technique in terms of creating a long-term relationship with the audience. It helps you better manage your customer base and increase the sales rate, all at the same time. Understanding the Basics of Predictive Analytics.

Analytics 112

Analytics Marketing AI Email Marketing Planning 112

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. Capabilities of call analytics platforms. AI-driven speech analytics.

Enterprise Management 105

Enterprise Management Marketing Automation Services Marketing Management Analytics 105

Biznology

OCTOBER 17, 2018

Your analytics data can, of course, tell you a great deal about the health of your digital marketing activity. The basic raw numbers of your analytics data aren’t likely to deliver epiphanies by the truckload. And are visitors moving further along the path from visitor to prospect to client? Here are some things to look for.

Analytics 141

Analytics Correlation Aggregators Open Rate 141

Optinmonster

MAY 16, 2023

And when it comes to gathering marketing data, Google Analytics is probably the most important tool you will rely on. That being said, if you’re not already using Google Analytics to boost your conversions… you should start right away. Google Analytics Reports help you look at data over a set timeline, and in more depth.

Marketing Analytics Tools 64

Marketing Analytics Tools Analytics Google Template 64

Parse.ly

JUNE 27, 2023

But harnessing its full potential requires an understanding of how analytics play a pivotal role in fine-tuning this strategy. This strategy requires a consistent brand presence across multiple platforms, allowing prospects and customers to interact with your business seamlessly. Each has its place within an omnichannel strategy.

Analytics 52

Analytics Marketing AI Optimization Work Management 52

Vidyard

JANUARY 5, 2021

But there’s good news: You already have the tool you need to beat them — sales analytics. That’s sales analytics in a nutshell, and with a methodical approach, you can scale it up to help your entire sales team shine. Don’t worry: Putting sales analytics to work is actually a breeze when you have a plan of attack.

Analytics 95

Analytics Top of Funnel Work Management Marketing Management 95

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. For example, best email marketing practices have long included using different mailing lists for different types of prospects or existing clients who share certain characteristics. The B2B ecommerce market, however, accounted for $1.8

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Seismic

JANUARY 21, 2021

By using information and analytics to understand a prospect’s business challenges, sellers are better positioned to deliver resonant content experiences throughout the sales cycle. Tailored content offers businesses a significant differentiator that allows sellers to establish trust with prospects by addressing their unique needs.

Top of Funnel 89

Top of Funnel Marketing AI Analytics Organization 89

Parse.ly

MARCH 12, 2021

Content Analytics – Piece of Cake? When we speak with prospective clients, we get asked a lot about the difference between Parse.ly and traditional web analytics tools like Google Analytics and Adobe. Analytics was built specifically with the needs and challenges of content teams in mind. if we have GA?

Analytics 59

Analytics Content Verticals Marketing Analytics Tools 59

Webbiquity

JANUARY 18, 2022

The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where they are in the buying process. What goes into it?

Intent Data 324

Intent Data Marketing AI Intent Lead Ranking 324

Oktopost

APRIL 2, 2021

To get the most mileage from your LinkedIn marketing, you need to understand LinkedIn analytics. This veritable goldmine of usable data can help you make sense of the many active companies on LinkedIn’s platform. What is LinkedIn Analytics? Where to Find Your LinkedIn Analytics.

Linkedin 78

Linkedin Analytics B2B Marketing CTR 78

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. Setting Goals to Help Determine the ROI of Video Marketing 7.1 Goal: Qualify Prospects 7.4 To this end, video analytics are essential. This is because—no surprise—measuring your videos tends to help you increase your ROI.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Salesforce Marketing Cloud

APRIL 21, 2022

Taken together, these updates signal a new era in marketing data analytics that reflects a shift in the way companies can use data to understand and create customer experiences. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. .

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Webbiquity

MARCH 30, 2021

When B2B sales prospects and customers share their contact and other information with a vendor, they expect that information to be used to personalize their brand experience. Personalization not only enhances the prospect’s experience but also helps you attract more leads and positively impact the conversion rate.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Vidyard

JANUARY 5, 2021

But there’s good news: You already have the tool you need to beat them — sales analytics. That’s sales analytics in a nutshell, and with a methodical approach, you can scale it up to help your entire sales team shine. Don’t worry: Putting sales analytics to work is actually a breeze when you have a plan of attack.

Analytics 80

Analytics Top of Funnel Work Management Marketing Management 80

Seismic

NOVEMBER 2, 2021

Buyers are more informed than ever and they expect sellers to act as trusted, insightful guides who help them navigate their buyer journey. Content analytics give sellers a window into the content that works, as well as how to improve buyer engagement. Several of our customers leverage content analytics to do just that.

Analytics 58

Analytics Effectiveness Content Marketing Proposals 58

Salesforce Marketing Cloud

MAY 19, 2022

Predictive analytics — everyone in the insurance world is talking about it. But what is it, and how can predictive analytics help you grow your brokerage client list? Here’s a quick definition: predictive analytics takes scattered pieces of data from across your systems, organizing them to assess what has happened in the past.

Marketing AI 52

Marketing AI Ad brokers Analytics Paid Search Agency 52

Parse.ly

MARCH 12, 2021

Content Analytics – Piece of Cake? When we speak with prospective clients, we get asked a lot about the difference between Parse.ly and traditional web analytics tools like Google Analytics and Adobe. Analytics was built specifically with the needs and challenges of content teams in mind. if we have GA?

Analytics 52

Analytics Content Verticals Marketing Analytics Tools 52

Webbiquity

OCTOBER 11, 2022

The look and feel of your website and other marketing materials help establish your brand identity in customers’ minds. Posting customer success stories on your website and other digital channels is one type of social proof that can help convince prospects to give your product a try. Improve Your SEO.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Hubspot

APRIL 28, 2021

Social media data (or social analytics — the terms are interchangeable) includes any information gleaned from the activity of visitors, prospects, and leads on your social media channels. With social analytics , you can answer some crucial questions about whether your social media activities can help you meet your goals.

Top of Funnel 100

Top of Funnel Lead Ranking Analytics Lead Scoring 100

Engagio

JULY 27, 2021

Predictive analytics is no secret, but its power continues to grow. Predictive analytics employs big data and machine learning to unearth ideal clients or customers. This allows your B2B teams to better understand where their prospects are in the sales cycle and helps you develop key relationships with those accounts.

Lead Ranking 71

Lead Ranking Ideal Customer Profiles Lead Scoring Analytics 71

Adobe Experience Cloud Blog

MARCH 11, 2019

Today’s analytics platforms can go a long way toward delivering stronger ROI and marketing attribution. Social media analytics aren’t a silver bullet, though. Social media analytics at every stage. These soft stats can help you spot the early indicators that lead to conversion. You start with early-stage metrics.

Marketing Attribution 132

Marketing Attribution Top of Funnel Multi-Touch Attribution Social Media 132

Webbiquity

NOVEMBER 28, 2023

On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. This post aims to help you understand and tackle those challenges. Ruthlessly Filter Your Prospects Obviously, not every lead is the same. Now, apply data analytics.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182