SendX

NOVEMBER 4, 2020

Source: Exabytes Digital Email marketing solutions help you develop, plan, and execute your email marketing campaigns. At the cost of a few dollars per month, email marketing solutions help you build email lists, create newsletters, and analyze your email campaigns. These email blasts can be promotions or newsletters.

Work Management 288

Work Management Marketing Management Email Marketing Planning 288

Webbiquity

OCTOBER 11, 2022

The look and feel of your website and other marketing materials help establish your brand identity in customers’ minds. Posting customer success stories on your website and other digital channels is one type of social proof that can help convince prospects to give your product a try. Improve Your SEO.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Salesforce Marketing Cloud

DECEMBER 8, 2023

Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. Simple, straightforward messages will position your company as helpful rather than invasive or salesy.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Optinmonster

JANUARY 29, 2024

Recommended Resource: Need to jumpstart your content marketing results? Include any paid promotions, like PPC advertising and social advertising , as well as promotion through other media channels. Before we get started, you’ll need to have Google Analytics set up on your site. What Are Content Marketing Metrics?

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Optinmonster

JUNE 10, 2021

Are you looking for the best Father’s Day promotion ideas to boost sales for your online store? That’s why, in today’s post, we’re going to share 7 Father’s Day promotion ideas that you can use to boost conversions. 7 Father’s Day Promotion Ideas (+ Tools). Let’s get started!

Promotion 69

Promotion Landing Pages Template eCommerce 69

Scoop.it

FEBRUARY 22, 2024

Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. Let’s dive in and see how content marketing can help your HR department achieve key business goals. That’s where strategic content marketing comes in.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

NuSpark Consulting

MARCH 3, 2016

Now you need to distribute and promote it. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Promote your paper in your blog’s sidebar or widget or with a call to action at the end of the post. Newsletter. The good news? Social Media.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

ClearVoice

DECEMBER 18, 2023

If you’re promoting to law firms, consider replacing “lead generation” with “client development” and “landing pages” with “practice area pages.” Content Strategies for Sales Alignment Customer-oriented content can help prepare prospects for more aggressive sales techniques and offers.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Marketing Insider Group

MAY 16, 2023

Existential Crisis Pending We couldn’t help but chuckle when we saw one influencer report that “AI will create an existential crisis in marketing!” Create Relevant Content While publishing more text can help, it can also hurt if it isn’t relevant to your work, your industry, and your audience. Pick Your Poison Is AI taking over SEO?

SEO 243

SEO Lead Ranking Content PR 243

Optinmonster

MAY 11, 2020

Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. In this post, we’ll be tackling UTM parameters and how they can help with your traffic attribution. Traffic attribution: Helps you connect more deeply with your audience. For a spring promotion. Where’s this traffic coming from?”.

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

The Marketing Blender

MARCH 15, 2021

They need to use creativity and resourcefulness. We highly recommend a CRM and automation platform that will help you build segmented workflows that will help you nurture new leads into customers. A balance of social media platforms may be a more effective approach, or YouTube for promoting video content.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Marketing Insider Group

FEBRUARY 14, 2023

Data Makes the Strongest Foundation It’s always a good idea to back your strategy with data analytics. Maybe your President’s Day promotion performed ridiculously well last year, so you’ll definitely want to offer that again. Offer resources, data and plain old advice whenever you have it. I made you a 1-page framework to help.

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Optinmonster

JUNE 22, 2021

Are you looking for the best 4th of July promotion ideas to celebrate this independence day and increase your online sales? Plus, we’ll share the tools you need to run each type of promotion. 7 Profitable 4th of July Promotion Ideas. Otherwise, let’s dive straight into our list of 4th of July promotion ideas.

Promotion 68

Promotion Landing Pages Template Budget Programs 68

Sprout Social

OCTOBER 4, 2022

Scroll down to Resources and click on the button that says Creator mode: Off. Scroll down to Resources and click on the button that says Creator mode On. There are three major benefits to switching to LinkedIn creator mode: Creator mode can help you grow your following on LinkedIn. How to turn on LinkedIn creator mode.

Linkedin 124

Linkedin Effectiveness B2B Thought Leadership Profiling 124

SmartBrief - Marketing

JANUARY 22, 2024

Better outcomes require trust and marketer-machine collaboration Successfully implemented AI capabilities help B2B organizations understand and engage audiences like never before, answering questions about who the buyer is, what attracts and engages that buyer and how the individual buyer is connected to other members of the buying group.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

SalesGrape

NOVEMBER 19, 2023

Leveraging Data Analytics to Drive Successful B2B Lead Generation Campaigns in Pharma Data analytics plays a vital role in driving successful lead generation campaigns within the pharmaceutical sector. One way to utilize data analytics is by tracking website visitor behaviour.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

Optinmonster

FEBRUARY 11, 2024

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. This can help you get new business via social sharing and word-of-mouth promotion. We’ve got a guide to help you use urgency in marketing. Then make those part of your onboarding workflow.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Sprout Social

NOVEMBER 23, 2022

Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. In this article, let’s dive into why it’s time to start your strategy, and 10 tips to help you get started. Tip 7: Set an internal promotion schedule. Content supporters.

Linkedin 115

Linkedin Paid Content Tips B2B Thought Leadership 115

Salesforce Marketing Cloud

JANUARY 4, 2024

A marketer’s job is to find and understand high quality leads, then help convert them to sales. Once you get your leads, you can figure out how to provide relevant content over time, which helps you chart and respond to the different stages of your customers’ journey. Successful drip marketing requires personalization.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

SmarkLabs

NOVEMBER 14, 2022

Are you looking for new ways to expand your reach on LinkedIn that don’t involve a significant amount of time or financial resources? LinkedIn Live, LinkedIn Events, and LinkedIn Newsletters are worthy features to consider for promoting the content you already have. LinkedIn Newsletter. Creator Mode. LinkedIn Live.

Linkedin 52

Linkedin Top of Funnel Broadcasting Newsletter 52

Martech

JANUARY 9, 2024

Plus, it helps to know how these communities work before you draw conclusions about whether they could be the right fit. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences. Paid posts, videos or newsletters on platforms like YouTube, Instagram or direct email campaigns.

Advertising Agencies 133

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 133

ClearVoice

JANUARY 8, 2024

One, a content budget lets you allocate resources more efficiently. You don’t want to waste resources on campaigns that are not well-thought-out. Earmark specific amounts to different aspects of your strategy, then measure the performance of each to identify areas for improvement or where to allocate more of your resources.

Budget Programs 52

Budget Programs Paid Content Allocation Marketing Budget Creation 52

ClearVoice

JANUARY 2, 2024

Unlike traditional advertising methods focusing on product promotion, content marketing facilitates audience engagement by offering relevant, informative, and valuable content. The approach helps your business establish credibility and trust, leading to long-term value and engagement. Scalability across digital platforms.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Contently

MARCH 23, 2023

Engagement content metrics can also help you determine the best times and formats for distributing your content, as well as which topics generate the most interest. Metrics help us make data-driven decisions to improve our strategies. This not only increases revenue but also helps to build a loyal customer base.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Sprout Social

JULY 19, 2023

In this article, we’ll highlight tips and strategies for improving your video conversion rate so you can make a case for more resources and investment. A strong conversion rate is a quantifiable way to make a case for more video resources. Leverage native YouTube analytics to help you analyze your tests.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

SmartBug Media

APRIL 18, 2023

But that's not all—we'll also be looking at the analytics and benchmarks you should be tracking to measure the performance of your drip campaigns. For example, a drip campaign might be triggered by a subscriber signing up for your newsletter, abandoning a shopping cart, or making a purchase.

Campaigns 98

Campaigns Advertising Benchmark Click Rate Open Rate 98

SalesIntel

APRIL 17, 2024

Automation helps your business by sending personalized emails, organizing who gets them, planning when to send them, and tracking how well they work. Improved lead generation and nurturing: B2B email marketing automation helps you collect and nurture leads through personalized emails. What is B2B Email Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Optinmonster

MARCH 31, 2021

As for email, the same basic rules apply: your new subscriber has to give consent to be on your list and receive your promotional emails. And that’s exactly what we’ll help you with right now. These campaigns can help business owners achieve all their marketing goals but are popular for collecting emails. Newsletter.

Marketing Analytics Tools 80

Marketing Analytics Tools Best Practices Opt-out Adsense 80

Litmus

JULY 14, 2023

For example, a subscriber who just bought a pair of hiking boots would likely welcome a newsletter about breaking in new shoes the right way. Save time and resources Would you rather create and send a new email every day or create an email and send it automatically for a few months? The latter, obviously. Image via Harry’s.

Automation 68

Automation Demand Broadcasting Lead Nurturing 68

Martech

JUNE 17, 2022

Data and analytics tools, as well as internal workflow and collaboration tools, would fall into these categories. Categorizing your tools this way gives you a great visual to see what tools are affecting multiple stages of the customer journey and, therefore, may require more investment or resources. And there’s an added benefit.

Organization 125

Organization Marketing Analytics Tools Marketing Automation Services Industry CMS 125

Optinmonster

AUGUST 24, 2023

You’ll also get detailed insights and analytics to improve your email campaign. At this stage, you can offer anything, such as a free resource or a discount, to convert them into long-term customers. It’ll help increase click-through rates and, ultimately, conversions. And the best part?

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Sprout Social

FEBRUARY 15, 2023

Resources like Canva will help you craft correctly-sized images in a matter of minutes with templates tailor-made for YouTube. Customize your channel’s basic info Customizing this info will help you make a stronger impression with your channel. Find it in YouTube Studio > Analytics > Research to explore.

Youtube 88

Youtube Advertising Channels Brand Identity Branding 88

Tiecas

OCTOBER 30, 2023

This tailored approach replaces the ineffective ‘one-size-fits-all’ method, helping you make a more personalized connection that fosters trust and loyalty. By sharing promotions, discounts, and new product launches with your subscribers, you can incentivize them to purchase sooner rather than later. Email newsletters are so old school.”

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Huptech Web

SEPTEMBER 22, 2023

They help you determine where your website visitors are coming from and which parts of your campaign work best. Whether you’re a marketing pro or just starting, learning about UTM parameters can power your campaigns and help you get better results. UTM parameters are like tags for your online marketing actions. Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Parse.ly

JULY 21, 2022

B2B content marketing is a type of promotion that brands use to engage another organization or its employees through digital content. Nik Sharma’s weekly DTC newsletter. This resource unpacks how ecommerce brands can change their approach to effectively market their brand without third-party data. Table of contents.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Oktopost

MARCH 4, 2024

60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. B2B SaaS marketing activities must convey the product’s benefits, the opportunities it brings to prospects, and how it will help solve their most pressing problems. It would help if you also looked into persona-based segmentation.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62