PowerOpinions: Making Lead Scoring a Success Part 3 [Expert Advice]
JULY 14, 2015
This is the final installment of a three-part series in response to the following question: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? Because we care about quality leads. We generate high quality leads, align sales and marketing, and drive revenue. Why did we ask? Part 1.
The Skinny on Lead Nurturing - 11 Experts Weigh In (part 2 of 2)
MAY 7, 2015
Of the few companies that do try to incorporate nurturing programs—well, let’s just say they could use some help. This topic is of such importance, I reached out to fellow industry leaders and asked them to share their outlook on lead nurturing programs (and processes) and what to expect in the coming year. His lead nurturing program did precisely that. It’s 2015.
Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps
FEBRUARY 2, 2012
When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. And analytics expertise without leveraging technology results in uninformed “what ifs” and conjecture. 17:20 min —How analytics will change things in the next 5 to 10 years.
Interesting insights from Google Analytics
SEPTEMBER 8, 2011
B2B Lead Generation | Traffic Sources. That means when people type keywords like “ B2B Lead Generation into Google, we show up. So blog leads are vastly more valuable. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Check out this image. Some interesting data here. Our take-away follows.
Good Reads for B2B Marketing - Respect Your Competition
MAY 23, 2013
The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Blackboard co-founder Michael Chasen credits B2B marketing communications with helping to build the company, which sold for $1.64 Four Foundational Elements of Marketing Analytics Success. Michael Chassen''s Rules for Authentic B2B Communications.
CMOs Get Back To Business: CMO Council Releases Fifth Annual State Of Marketing Report
JULY 25, 2011
Further Tracking and Qualifying Leads (42%). Good companies to contact include Mac Macintosh of AcquireB2B , Paul Mosenson of NuSpark Marketing , and Dan McDade of Pointclear. “We have been seeing since our ‘ Renovate To Innovate ’ report that CMOs need a middle layer of strategy,” she says. For example], who’s developing strategies in analytics or for the Web sites?” Again, we recommend Mac Macintosh of AcquireB2B , Paul Mosenson of NuSpark Marketing , and Dan McDade of Pointclear.). B2B Demand Generation | CMO State of Marketing. Some interesting insights here.
5 Reasons to Outsource Marketing Today
AUGUST 21, 2013
Should you reach out to outside firms for marketing help, like Bulldog Solutions , PointClear , AcquireB2B or Find New Customers ? And most are doing a poor job with marketing analytics – as what gets measured gets done. Frankly, the way companies struggle with social media measurement and analytics points to the need to reach out to outside experts as well.
12 Marketing-Takeways from the B2B Marketing Manifesto
SEPTEMBER 28, 2011
Set up analytics first. Think of what you will want to track so you can include it in Google Analytics. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. ” Dan McDade, Pointclear. B2B Demand Generation | 12 Marketing Take-Aways. First Doug and his team combined great content with marketing automation ( Marketo ). Don’t try to be all things to all people.
B2B Lead Management Market Heats Up
JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” Lead farming?
Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
B2B Marketing Zone Posts
AUGUST 3, 2010
Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Ways to Make A Better Analytics Presentation - Manhattan Marketing Maven , July 23, 2010 Analytics are the new black. Miller Your knowledge of email marketing is very impressive. m all about helping customers. PointClear (4). Best of B2B Marketing.