PowerOpinions: Making Lead Scoring a Success Part 3 [Expert Advice]
JULY 14, 2015
This is the final installment of a three-part series in response to the following question: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? Because we care about quality leads. We generate high quality leads, align sales and marketing, and drive revenue. Why did we ask? Part 1.
The Skinny on Lead Nurturing - 11 Experts Weigh In (part 2 of 2)
MAY 7, 2015
Of the few companies that do try to incorporate nurturing programs—well, let’s just say they could use some help. This topic is of such importance, I reached out to fellow industry leaders and asked them to share their outlook on lead nurturing programs (and processes) and what to expect in the coming year. His lead nurturing program did precisely that. It’s 2015.
Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps
FEBRUARY 2, 2012
When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. And analytics expertise without leveraging technology results in uninformed “what ifs” and conjecture. 17:20 min —How analytics will change things in the next 5 to 10 years.
Interesting insights from Google Analytics
SEPTEMBER 8, 2011
B2B Lead Generation | Traffic Sources. That means when people type keywords like “ B2B Lead Generation into Google, we show up. So blog leads are vastly more valuable. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Check out this image. Some interesting data here. Our take-away follows.
5 Reasons to Outsource Marketing Today
AUGUST 21, 2013
Should you reach out to outside firms for marketing help, like Bulldog Solutions , PointClear , AcquireB2B or Find New Customers ? And most are doing a poor job with marketing analytics – as what gets measured gets done. Frankly, the way companies struggle with social media measurement and analytics points to the need to reach out to outside experts as well.
B2B Lead Management Market Heats Up
JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” Lead farming?
Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
B2B Marketing Zone Posts
AUGUST 3, 2010
Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Ways to Make A Better Analytics Presentation - Manhattan Marketing Maven , July 23, 2010 Analytics are the new black. Miller Your knowledge of email marketing is very impressive. m all about helping customers. PointClear (4). Best of B2B Marketing.