Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Marketing Insider Group

MARCH 11, 2024

Analyze and Adapt: Use analytics to track the performance of your videos. Remember, your title should be catchy, but also informative. This can help improve your video’s visibility in search results. This can help improve your video’s visibility in search results. Which ones are hitting the mark?

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Zoominfo

APRIL 30, 2018

You must inform your online strategy with highly-specific data– and that’s where web analytics come in. The term web analytics refers to the collection and analysis of web data for the purpose of understanding and optimizing your online presence. It’s not enough to post job listings on the usual platforms and hope for success.

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

Martech

OCTOBER 17, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. As we all know, Google is ending support for Universal Analytics (UA) next July and replacing it with GA4. Getting started with Google Analytics 4.

Marketing Analytics Tools 102

Marketing Analytics Tools Analytics Google Tagging 102

Webbiquity

MARCH 5, 2020

It’s easy to get overwhelmed by all of the information that tools offer, and find it difficult to distill the data down into actionable insights. Even the most experienced technical SEO professional needs to have a manageable amount of information to be able to implement a reliable, data-driven strategy. Indexable URLs.

SEO 316

SEO Google Ad Building Marketing Analytics Tools 316

Optinmonster

MARCH 11, 2021

Want to track your conversions using Google Analytics, but not sure where to start? Google Analytics can be intimidating if you are new to it, but it doesn’t have to be complicated. In this post, we’ll share how to track your conversions in Google Analytics, step-by-step. “Analytics.” Let’s dig in!

Marketing Analytics Tools 128

Marketing Analytics Tools Analytics Google Conversion 128

Marketing Insider Group

AUGUST 28, 2023

In this guide, we’ll break down the basics and help you navigate the ins-and-outs of climbing the search engine ranks. They’re essentially what users type into search engines while looking for information or products similar to yours. The Keyword Game In the grand scheme of an effective SEO campaign, keywords are pivotal players.

SEO 205

SEO Lead Ranking Lead Scoring SERP 205

Metadata

JANUARY 22, 2024

According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. Sure, but they won’t be much help without great training, onboarding, and practice in their roles. Prefer video? Are they brilliant? Is it Marketers?

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Marketing Insider Group

APRIL 2, 2024

An SSL certificate encrypts data between your site and your users, keeping their information safe from prying eyes. To make your site accessible, consider elements like: Text contrast Keyboard navigation Alt text for images Tools like the Web Accessibility Evaluation Tool (WAVE) can help you identify areas for improvement.

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

DAGMAR Marketing

APRIL 14, 2023

One popular method includes using Google Analytics 4 (GA4) and Google Tag Manager (GTM). We’ve developed a step-by-step guide designed to show you how to track a form in Google Analytics 4 using Google Tag Manager. This means that when a user views a page that contains “/thanks/” in the URL, the trigger will activate.

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). How to Set Up a Baidu Analytics Account.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

DAGMAR Marketing

MARCH 29, 2023

Button click tracking enables you to create custom Google Analytics 4 events that deliver button track data to GA4. In this blog, we will show you how to track one of the most common events in Google Analytics 4 (GA4) using Google Tag Manager (GTM). If you need help with it, you can follow our step-by-step guide.

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. Capabilities of call analytics platforms. AI-driven speech analytics.

Enterprise Management 102

Enterprise Management Marketing Automation Services Marketing Management Analytics 102

KoMarketing Associates

MARCH 24, 2016

We need those numbers to make informed decisions! One client re-launched their site without analytics, another had a GA profile deleted by an ex employee, and another was looking for a content audit on a site with no analytics. I’ve outlined a few below: Restoring a Google Analytics Profile. How do you lose your data?

Analytics 120

Analytics Ideal Customer Profiles Marketing Analytics Tools Lead Scoring 120

Marketing Insider Group

JUNE 1, 2021

You can make some general assumptions based on time on page and pageview, but to go deeper, the Audience Overview in Google Analytics digs deeper. Image: Google Analytics. Other avenues include users that click on a lead form from a piece of content, which is trackable with the right Google Analytics Campaign URL builder.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. Read on to find out what it is and how it can help you. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Marketing Insider Group

JUNE 19, 2023

How can you gather intel to help you improve your content marketing strategy? Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies. Various search engine optimization tools have features that can help you find competitors you haven’t yet discovered.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Marketing Insider Group

MAY 30, 2023

Whether you run a dog training business , dance studio, or flower shop, these tips will help you allocate your resources more effectively and make informed decisions that benefit your future marketing efforts. Doing so will help you make data-driven decisions that lead to optimized campaigns and better results for your business.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

DAGMAR Marketing

MARCH 6, 2023

Google Analytics, also commonly referred to as Universal Analytics, has been a staple for marketers, advertisers, website administrators, and more for over 15 years. As our online ecosystem has continued to evolve, Google Analytics has largely remained the same until now. What is Google Analytics 4 (GA4)?

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

Martech

OCTOBER 6, 2023

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. This new feature is designed to help minimize the risk of unintentionally transmitting Personally Identifiable Information (PII). Data redaction. Why we care. Why we care.

Features 119

Features Marketing Analytics Tools Google Demographics 119

Marketing Insider Group

JUNE 15, 2021

If information becomes irrelevant to your business or is no longer helping consumers, it shouldn’t remain on your website. Content pruning can help you identify which pieces are holding you back, which pages you can combine, and what content needs some TLC to perform better. The pruning process should be recurring. Update date.

Marketing Websites 363

Marketing Websites Lead Scoring Lead Ranking SEO 363

Sprout Social

JANUARY 10, 2019

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Use these Instagram analytics tools to transform into a power user. Fast forward to 2019 and times have changed. Sprout Social.

Analytics 110

Analytics Tools Paid Search Agency Paid Social Agency 110

Hubspot

JUNE 11, 2020

The challenge isn't creating a strategy, but rather, finding the perfect tools to help you manage and work through your plan. You need tools to provide accurate metrics, the insights that will inform better decisions, and come ready with the customization options that will make your dashboard a functional asset. Image Source.

Analytics 101

Analytics Work Management Planning Tools 101

Parse.ly

OCTOBER 5, 2022

Parse.ly’s bookmarklets feature lets you open the analytics for any page you’re on. In Google Chrome, add the following javascript as the URL in a new bookmark: javascript:(function()%7Bif(! Whatever your approach, make sure your entire team is able to see analytics every day. Try it for yourself! They’ll thank you later.

Analytics 52

Analytics Advertising Benchmark Content Traffic 52

Marketing Insider Group

AUGUST 21, 2023

GA4 (Google Analytics 4) isn’t just any old update. They can help you optimize your marketing efforts, engage with your audience more effectively, and most importantly, drive business growth. Image Source: Google Help 1. Google has introduced a new privacy-safe URL parameter that enables better iOS app conversion measurement.

Features 219

Features Work Management Privacy Marketing Management 219

Marketing Insider Group

MARCH 18, 2020

In the world of digital marketing, there is a wide and growing range of digital marketing tools designed to help you to be more organized and efficient. And since we deliver dozens of articles each week, this tool helps us to stay on time and keep things on track. We use Divvy to manage content across all our clients.

Marketing Management 363

Marketing Management Tools Planning RSS 363

DAGMAR Marketing

JANUARY 5, 2022

In a perfect world, you would simply log in to your Google Analytics account and all of the information you need would be automatically available to you—but we don’t live in that ideal marketing world. UTM strings are tags or add-ons you put at the end of URLs you want to track. So what are UTM strings anyway?

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Huptech Web

SEPTEMBER 22, 2023

They help you determine where your website visitors are coming from and which parts of your campaign work best. Whether you’re a marketing pro or just starting, learning about UTM parameters can power your campaigns and help you get better results. UTM parameters are like tags for your online marketing actions. Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Sprout Social

SEPTEMBER 6, 2023

In this guide, we’ll walk you through six simple steps to create an engaging LinkedIn business page to help you stand out and achieve your business goals. You might be wondering how to get started, what information to include, and how to get started. For instance, the URL for our Sprout Social Page is [link].

Linkedin 114

Linkedin Effectiveness Ideal Customer Profiles Business 114

ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. You need a deep understanding of your audience's struggles, desires, and motivations to create stellar videos they can't help but watch. Fortunately, YouTube makes this easy by providing a detailed (and free) analytics service. Jump ahead.

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98

Contently

APRIL 14, 2016

That’s why this week we’re excited to announce the official launch of Document Analytics. With version control, you’ll be able to make sure your sales team and customers access only the most on-brand and up-to-date content, easily updating assets across campaigns as changes are made—all while using the same URL.

Analytics 78

Analytics Lead Capture Acquisitions Paper 78

Sprout Social

JANUARY 24, 2024

Selecting influencer marketing goals that align with your social and marketing strategies will help you set a clear benchmark for success and move the needle in terms of social performance and achieving business goals. Using SOV as an influencer marketing metric during and post-campaign helps you gauge its market-wide effectiveness.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Stevens & Tate

MARCH 20, 2024

Analyzing existing user data and feedback serves as a foundational step that uncovers the strengths and weaknesses of your website, effectively informing your redesign strategy. Recognizing and learning from these mistakes ensures they are not repeated, setting the stage for a more informed and successful redesign.

Marketing Websites 84

Marketing Websites Customer Satisfaction Lead Ranking Marketing & Strategy 84

RebelMouse

OCTOBER 19, 2023

News and information changes every day, and there are many different ways to search for the same things. We have a product called SmartLinks to improve internal linking, adding links on key phrases across your site, which also helps to increase time on site. Horowitz and Xiao also emphasized the importance of structured data.

Google 96

Google Keywords FAQ Custom Publishing 96

Martech

APRIL 28, 2022

“Oftentimes, it’s those differentiated experiences that help your brand stand out from the pack and create more momentum in that customer journey,” she said. Then, they asked the podcast host to share the keyword and URL with their listeners, directing them to the site. Work to bring offline audiences online.

Marketing Automation Services 112

Marketing Automation Services Touchpoints Word of Mouth Vendors 112