LeadSloth

OCTOBER 28, 2010

The idea for Marketing Automation Monday came up after I had visited several Web Analytics Wednesday events. Sinds 2005, those events have provided a great networking and learning opportunity for Web Analytics professionals. Why Marketing Automation Monday? Since we both live in the Bay Area, that’s a logical place to start.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Marketing Management 100

LeadSloth

JULY 12, 2010

And finally, reporting and analytics show the business results of your activities. The result of this integration is that you get great end-to-end analytics, for example: you’ll see how much a particular search keyword contributes to revenue. With the improved Lead Manager, you could even use HubSpot as your CRM system.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

NOVEMBER 16, 2009

Web Analytics. Today’s CRM Systems Do Not Help Marketing. Dynamic List Segmentation. Deduplication. Profile-based Lead Scoring. Behavioral Lead Scoring. One Type of Contact (vs Lead & Contact). Form Builder. Landing Page Builder. My conclusion is that the typical CRM system does not have strong marketing functionality.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation CRM Salesforce.com 100

LeadSloth

FEBRUARY 17, 2010

In the marketing space, the most well-known example is Google Analytics which lets you add annotations below each graph (click on the small triangle to show the annotation pane). Customer Support. Often, Customer Support is in a separate department, and it’s seen as a cost center.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

MARCH 24, 2010

Usually, it takes several interactions in the prospect lifecycle that help conversion from prospect to customer. It tells us what campaigns are helping the prospect move closer to making the purchase decision. Tags: Demand Generation Marketing Analytics campaign attribution campaign influence marketing roi saad hameed.

ROI 100

ROI Campaigns Marketing Management SEM 100

LeadSloth

JANUARY 12, 2010

The need for new analytical skills. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. These are the trends that are mentioned most often: Improved ROI & Reporting.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

JUNE 30, 2009

collecting as much information as possible (web & data analytics). Keyword Research tools provide keyword suggestions, and help you select keywords based on volume, relevance and difficulty. This is only possible by integrating with Web Analytics (traffic and conversions) or Marketing Automation (traffic, conversions and revenue).

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100