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AUGUST 8, 2012 How to Make Customer Experience the Heart of Your Internet Marketing Strategy
In today’s wired world, chances are good that the relationship you have with your customers is going to include one or more digital channels -- your website, landing pages, email communications, mobile interactions, social media participation, etc. Creating an Excellent Customer Experience on Your Landing Pages. Let's learn more, shall we? And here's how to do it.
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MARCH 5, 2012 6 Tactics for Turning Trade Show Interactions Into On-Site Sales
Other marketing software platforms do not allow users to do all their marketing in one place, but HubSpot integrates website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring tools. For example, at Salesforce.com's Dreamforce conference last year, HubSpot knew that we only had a few seconds to get people's attention. If the event has a public-facing RSVP page such as Eventbrite or Meetup, refer to that, or ask if the host of the event is willing to give you a list.
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OCTOBER 18, 2011 Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). Just because you have a fancy analytics system that tells you a bunch of things you should do, you're not making progress until you do them. There are three parts to this article.
| | B2B MARKETING ZONE POSTS
DECEMBER 1, 2010 Top 60 B2B Marketing Posts and Hottest Topics November 2010
Google Analytics. Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages? I highly recommend you take a few minutes to start creating your Product and Services page, even if you can’t fully optimize the look and design yet. Most hyperlinks have been removed because they refer to pages behind Oracle’s firewall. Hashtags. How are your landing pages and blogger pitches? Salesforce.com (26).
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