How to Make Customer Experience the Heart of Your Internet Marketing Strategy
AUGUST 8, 2012
In today’s wired world, chances are good that the relationship you have with your customers is going to include one or more digital channels -- your website, landing pages, email communications, mobile interactions, social media participation, etc. Creating an Excellent Customer Experience on Your Landing Pages. Let's learn more, shall we? it's alive and kicking!
60 Marketing Acronyms Every Industry Pro Should Know
JUNE 19, 2014
Examples: Salesforce.com, Google. Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. The percentage of people who completed a desired action on a single web page, such as filling out a form. GA: Google Analytics. PV: Page View.
6 Tactics for Turning Trade Show Interactions Into On-Site Sales
MARCH 5, 2012
Other marketing software platforms do not allow users to do all their marketing in one place, but HubSpot integrates website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring tools. 3) Attract Trade Show Attendees With Content. For example, at Salesforce.com's Dreamforce conference last year, HubSpot knew that we only had a few seconds to get people's attention. This is an important logistical detail that will make it much easier for you to sell your product or service.
Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
OCTOBER 18, 2011
Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). Just because you have a fancy analytics system that tells you a bunch of things you should do, you're not making progress until you do them. There are three parts to this article.