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How to Make Customer Experience the Heart of Your Internet Marketing Strategy

Hubspot

In today’s wired world, chances are good that the relationship you have with your customers is going to include one or more digital channels -- your website, landing pages, email communications, mobile interactions, social media participation, etc. Social graph: Behavior on social networks like Facebook and LinkedIn.

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6 Tactics for Turning Trade Show Interactions Into On-Site Sales

Hubspot

Other marketing software platforms do not allow users to do all their marketing in one place, but HubSpot integrates website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring tools. 3) Attract Trade Show Attendees With Content.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Examples: Salesforce.com, Google. Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. The percentage of people who completed a desired action on a single web page, such as filling out a form.

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The 17 Best Social Media Management Tools

Webbiquity

Publish posts across social networks and accounts; analyze trends and sentiment with analytics; monitor brand mentions; and automatically trigger customer service cases and tech support tickets. Now part of Salesforce.com Marketing Cloud. Supports Facebook, Twitter, Google+, LinkedIn, and social media advertising. 8) Commun.it.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Google Analytics. There better be. Why not use it?

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). So, once upon a time in a land far, far away, it was really easy, or easier to be a marketing magician. Slides From Session.