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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

Retail foot traffic tracker Placer.ai has packaged its in-store data in a COVID-19 Retail Impac t tracker, which not surprisingly shows an end to traffic at shuttered entertainment and clothing outlets, near-total drop at restaurants, and mixed results for grocery stores and pharmacies. UK, and France. People in the U.S.

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Creating A B2G PR Program That Taps Into Government Digital Transformation

Bluetext

Digital transformation creates challenges and opportunities for B2G marketing leaders seeking to sell to government agencies. PR may be required to address the fact that, among government workforces, transformation can create uncertainty. In other words, media coverage and thought leadership cannot ignore where agencies are today.

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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

Social media analytics can provide deep insights into online behavior. If your company plans to do business with government entities or deals with sensitive legal matters or highly technical material, use a sworn translator to translate your existing content into your new markets’ languages. Create Buyer Personas.

Planning 363
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Preparing for marketing mix modeling: What you need to know

Martech

Do you see more “unassigned” and “direct” traffic in your Google Analytics account even if you’re careful with your UTM tagging? Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant. Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant.

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Maximizing Business Success: 5 Strategic Methods for Collecting Valuable Insights

Heinz Marketing

Data Analytics and Metrics The role of data analytics in shaping an effective strategy is very beneficial for collecting valuable insight. Whether it’s sales figures, customer acquisition costs, website traffic, or customer satisfaction rates, tracking these KPIs provides a clear understanding of where the business stands.

Business 102
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Mastering B2B Lead Generation in the Pharmaceutical Sector: 6 Essential Strategies

SalesGrape

One such challenge is navigating through strict regulations and compliance requirements that govern pharmaceutical marketing. Leveraging Data Analytics to Drive Successful B2B Lead Generation Campaigns in Pharma Data analytics plays a vital role in driving successful lead generation campaigns within the pharmaceutical sector.

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How to Effectively Personalize your Website using Account Data for Anonymous Traffic

FunnelEnvy

Much of the traffic coming to the website is of course, “anonymous” meaning that they haven’t shared any contact information. There are however a number of vendors that sell firmographic data that can deliver this information even for anonymous traffic. SMB or Enterprise visitors). You can contact us here anytime: [link].

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