Analytics, Google and Twitter - B2B Marketing Zone

Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

NOVEMBER 21, 2013

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many leads came from Twitter?

Twitter

Twitter Marketing Analytics Tools Social Networks Social Media

Can We Save Twitter From Ourselves?

Digital B2B Marketing

AUGUST 16, 2011

Twitter is not a communication channel, it is a platform that allows each of us to create and evolve our own custom communication channel. If Twitter is not working for communication, it is not a problem with Twitter. The societal norms for Twitter have yet to be established. Discuss your view below or with me on Twitter.

Twitter

Twitter Social Media Google Advertising Channels

Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

FEBRUARY 23, 2012

Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. Some of the approaches here use Google Analytics or WordPress statistics, the measurement solutions I use here on B2B Digital Marketing. By searching for the t.co-shortened

Twitter

Twitter Linkedin Stats Marketing Analytics Tools

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

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Buyers to Marketers: Don’t Call Me, I’ll Call You

Digital B2B Marketing

SEPTEMBER 27, 2011

Facebook, Twitter, Google+, LinkedIn and various niche platforms will be potential ways to nurture prospects, in the environment each prospect chooses. Share your view below or with me on Twitter ( @wittlake ). I am a digital and B2B marketer with a background in online media and analytics. About Eric Wittlake.

Paid Search Agency

Paid Search Agency Marketing Automation Services PR Demand Generation

Social Media, Opt-In Marketing, and When Valuable Isn’t Enough

Digital B2B Marketing

AUGUST 11, 2011

On Twitter or G+, the difference between spam and consensual contact is much clearer than it ever has been in email. Earlier this week, I unfollowed approximately 300 accounts on Twitter. Share your feedback below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics.

Opt-in

Opt-in Social Media Social Marketing Media

Are Smartphones Making Us Stupid?

Digital B2B Marketing

SEPTEMBER 13, 2011

If Google was making us stupid before, smartphones are exacerbating it today. Share your view in the comments below or with me on Twitter ( @wittlake ). I am a digital and B2B marketer with a background in online media and analytics. Here are two implications for marketers of this new state of partial attention.

Television marketing

Television marketing Mobile Marketing Buzz Lead Ranking

The Importance of Woozles in B2B Marketing

Digital B2B Marketing

AUGUST 30, 2011

Today, with analyst content, media coverage and peer perspective quickly uncovered through a Google search, you no longer control the message. Share your view in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. About Eric Wittlake.

B2B Marketing

B2B Marketing Peer-to-peer B2B Touchpoints

Five Marketing Changes You Need to Make

Digital B2B Marketing

JUNE 23, 2011

With the prevalence of personal publishing and peer networks, even information you attempt to hold close is often freely available, published by someone and discoverable through a peer network or a quick Google search. I am a digital and B2B marketer with a background in online media and analytics. What will your next move be?

Peer-to-peer

Peer-to-peer Planning Mobile Marketing Budget Programs

Content Curation: The Oldest Media Activity

Digital B2B Marketing

MARCH 25, 2011

Most Twitter lists are examples of curating sources, not content. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Good is no longer good enough. Today, success requires being the best at meeting the needs of your specific, focused audience.

Curation

Curation Activities Media B2B Thought Leadership

B2B Marketing Metrics [#B2Bchat Recap]

Digital B2B Marketing

DECEMBER 13, 2011

We tackled these and other questions during the weekly #B2Bchat discussion on Twitter on December 8, 2011. Join the Discussion You can join #B2Bchat on Twitter on Thursday at 8:00 PM Eastern, follow @b2b_chat for updates on chat topics each week. I hope you will join #B2Bchat for our weekly discussion on Twitter.

B2B Marketing

B2B Marketing B2B Marketing Analytics Tools Twitter

Beyond Lists: Use Filters to Manage Twitter

Digital B2B Marketing

AUGUST 19, 2011

We each build our own communication channel on Twitter, choosing who to follow and list. However, based on a number of recent conversations I have had on Twitter and Google+, many Twitter users are overlooking a significant tool to customize their channel and reduce noise: filters. Applications. About Eric Wittlake.

Twitter

Twitter Work Management CAN-SPAM Social Media

Twitter IS Social « Digital B2B Marketing

Digital B2B Marketing

MARCH 28, 2011

In fact, they question if Twitter is more of a broadcast medium than a social medium. In fact, they question if Twitter is more of a broadcast medium than a social medium. The elite, the top 0.05% of twitter users, create 50% of all content consumed on Twitter. Twitter creates brand new social connections.

Twitter

Twitter Social Marketing B2B Marketing Broadcasting

Pinterest: Who Pins Your Content & How Much Traffic Do They Drive

Digital B2B Marketing

MARCH 13, 2012

The latest report shows Pinterest now drives more traffic than Twitter. Recently I published tricks I have learned to discover who is sharing your content on Twitter and LinkedIn and how much traffic each is driving. Every pin has a unique URL that is accessible in Google Analytics.

Traffic

Traffic Marketing Analytics Tools Domain Content

Why B2B Marketing Is Not Social: An Unexpected Insight from.

Digital B2B Marketing

APRIL 6, 2011

It was the silence of Twitter. And in a room full of marketers, Carmen Hill (a content and social strategist and my colleague at Babcock & Jenkins ) and myself were the only ones using Twitter. It certainly isn’t (in fact, I know a few of the folks in the room do use Twitter and LinkedIn somewhat actively).

Social Marketing

Social Marketing B2B Marketing Enterprise Management B2B

Part Two: Marketing Measurement and Pissing People Off

Digital B2B Marketing

MARCH 15, 2011

Unfortunately brand marketers often follow their lead, looking to develop followings on Twitter with mass follow tactics or drive traffic using low value comments and links back to their own sites. Share your comments below or send them to me on twitter at @wittlake. link] | 2 days ago Have you seen Google [Tilt]?

Paid Search Agency

Paid Search Agency Ad Frequency Digg CAN-SPAM

That's John Doe to You

Digital B2B Marketing

MARCH 24, 2011

For us, social sign-on is both convenient and puts us in control, with the ability to stop facebook messages or block twitter followers on our terms. It will be interesting to see how this evolves as more people learn that services like Google share the underlying email address. link] | 2 days ago Have you seen Google [Tilt]?

B2B Thought Leadership

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation

Three Ways Click Rates Are Killing Your Brand « Digital B2B Marketing

Digital B2B Marketing

APRIL 7, 2011

If so, please comment below, or share your opinion with me on Twitter at @wittlake. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity.

Click Rate

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management

Making Your Social Media and Your Garden Deliver « Digital B2B.

Digital B2B Marketing

APRIL 4, 2011

Find me on twitter ( @wittlake ) for marketing conversation and the occasional weekend gardening comment and photo. Reply Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. link] | 2 days ago Have you seen Google [Tilt]? Views expressed are my own.

Social Media

Social Media Media Budget Programs B2B

Your Audience is Gold « Digital B2B Marketing

Digital B2B Marketing

MARCH 31, 2011

Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. link] | 2 days ago Have you seen Google [Tilt]? Views expressed are my own.

B2B Marketing

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies

Social Media and Selfless Social Good « Digital B2B Marketing

Digital B2B Marketing

MARCH 27, 2011

Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. link] | 2 days ago Have you seen Google [Tilt]? Views expressed are my own.

Social Media

Social Media Social Marketing B2B Marketing Media

Connecting Thought Leadership to Sales

Digital B2B Marketing

MARCH 21, 2011

There is also a drive towards better predictive analytics as well as more robust integration of multiple data sources. Reply robert says: April 1, 2011 at 6:55 am its fine… just saying… Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media.

Thought Leadership

Thought Leadership Top of Funnel B2B Thought Leadership Digg

Part One: Marketing Measurement and Pissing People Off

Digital B2B Marketing

MARCH 9, 2011

Featured on PopPressed If You Havent Yet Seen "Win Win," You Should Go See It Filed under Media , Rants , In Practice , Measurement Tagged with Email , pop-ups , boston.com , netflix , analytics , bad marketing , adware Like Be the first to like this post. link] | 2 days ago Have you seen Google [Tilt]? Views expressed are my own.

Enterprise Management

Enterprise Management Spyware Blast Campaigns Marketing Management

42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

JUNE 7, 2012

GA : Google Analytics. Share your additions in the comments below with me on Twitter ( @wittlake ). <em>Image A URL created for a single person, allows both a personalized first impression as well as personalized messaging on a landing page or site in 1-1 marketing programs. BI : Business Intelligence.

Paid Content

Paid Content Lead Ranking Cost Per Click Cost per Lead

Too Much Crappy Social Media Content!

Digital B2B Marketing

APRIL 24, 2012

Consider this stat from my site traffic and Triberr account: As I’m drafting this, my April blog posts have been shared 331 times through Triberr (per Triberr’s reporting), yet I’ve only had 25 visits from Triberr (per Google Analytics). Let me know in the comments below or on Twitter ( @wittlake ).

Social Media

Social Media Media Content RSS

Facebook Is Bigger than the Numbers

Digital B2B Marketing

MARCH 4, 2011

As a platform, an ecosystem and a media property, Facebook is now second only to Google in its importance to media and marketing. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. link] | 2 days ago Have you seen Google [Tilt]? Views expressed are my own.

Facebook

Facebook Emarketing Digg Stats

10 Things You Need to Know About B2B Mobile Marketing

Digital B2B Marketing

MAY 9, 2012

Last week nearly 50 marketers joined #B2Bchat on Twitter to discuss the state of mobile marketing. Social is Mobile Consumers now spend more time with Facebook and Twitter from a mobile device than from laptops and desktops. On Twitter, MySocialCloud said it well: @ b2b_chat A7 Content is designed for ppl.

Mobile Marketing

Mobile Marketing Paid Search Agency B2B Marketing Planning

Set Your Content Free

Digital B2B Marketing

MARCH 11, 2011

Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. link] | 2 days ago Have you seen Google [Tilt]? Views expressed are my own.

Peer-to-peer

Peer-to-peer Content Digg Demand Generation

Online Advertising WILL be Regulated

Digital B2B Marketing

MARCH 17, 2011

Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. link] | 2 days ago Have you seen Google [Tilt]? Views expressed are my own.

Advertising Agencies

Advertising Agencies Advertisements Advertising CAN-SPAM

Email List Rental: Approach with Caution

Digital B2B Marketing

MARCH 4, 2011

One Response to Email List Rental: Approach with Caution Pingback: Email List Rental: Approach with Caution | Media Shark Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. link] | 2 days ago Have you seen Google [Tilt]? Maybe tied to Google's social goals?

Enterprise Management

Enterprise Management Advertising Agencies Digg Demand Generation Agencies

LinkedIn is the New B2B Media Powerhouse

Digital B2B Marketing

MARCH 25, 2011

LinkedIn may not compete favorably on price with Facebook or Google for pure DR campaigns, but considering the uncluttered space, targeting and engagement, LinkedIn advertising rates are very competitive. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity.

Linkedin Media B2B Digg

Online Advertising Metrics: A Simple Framework

Digital B2B Marketing

MARCH 1, 2011

The following framework is a useful starting place, based on information available from most web analytics packages and ad servers. report the results –Martin Reply Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Maybe tied to Google's social goals?

Four Insights for Cloud Computing Marketers

Digital B2B Marketing

MARCH 7, 2011

Although telecoms are busy marketing their own cloud offerings, will we also see them offer services optimized for providers like Amazon or Google? Reply Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. link] | 2 days ago Have you seen Google [Tilt]?

Enterprise Management

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership

B2B Marketing Zone

Digital B2B Marketing

Marketers Are Dramatically Underreporting Results from Twitter

Can We Save Twitter From Ourselves?

Webinars

Trending Sources

Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Webinars

Buyers to Marketers: Don’t Call Me, I’ll Call You

Social Media, Opt-In Marketing, and When Valuable Isn’t Enough

Are Smartphones Making Us Stupid?

The Importance of Woozles in B2B Marketing

Five Marketing Changes You Need to Make

Content Curation: The Oldest Media Activity

B2B Marketing Metrics [#B2Bchat Recap]

Beyond Lists: Use Filters to Manage Twitter

Twitter IS Social « Digital B2B Marketing

Pinterest: Who Pins Your Content & How Much Traffic Do They Drive

Why B2B Marketing Is Not Social: An Unexpected Insight from.

Part Two: Marketing Measurement and Pissing People Off

That's John Doe to You

Three Ways Click Rates Are Killing Your Brand « Digital B2B Marketing

Making Your Social Media and Your Garden Deliver « Digital B2B.

Your Audience is Gold « Digital B2B Marketing

Social Media and Selfless Social Good « Digital B2B Marketing

Connecting Thought Leadership to Sales

Part One: Marketing Measurement and Pissing People Off

42 B2B Marketing Acronyms and Abbreviations

Too Much Crappy Social Media Content!

Facebook Is Bigger than the Numbers

10 Things You Need to Know About B2B Mobile Marketing

Set Your Content Free

Online Advertising WILL be Regulated

Email List Rental: Approach with Caution

LinkedIn is the New B2B Media Powerhouse

Online Advertising Metrics: A Simple Framework

Four Insights for Cloud Computing Marketers

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