Martech

JANUARY 9, 2023

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Our tracking and analytics tools are losing data as we know it — and we must adapt. Predictive metrics.

Marketing Attribution 112

Marketing Attribution Marketing Analytics Tools Analytics Features 112

Martech

OCTOBER 20, 2023

Traditionally, analyzing data meant looking back at historical trends to inform future decisions. However, marketing analytics has evolved. Now, businesses aim to predict future trends and opportunities rather than just looking at the past. And what about those who use analytics tools?

Analytics 121

Analytics Marketing Analytics Tools Forecasting Budget Programs 121

Vision Edge Marketing

AUGUST 16, 2022

In our efforts to gather and apply data within marketing analytics, it’s important to see the complete picture within the numbers and to fully utilize the insights they reveal, to drive growth. Decisive Actions and the Hidden Value within the Process of Data Analytics. Insight within Unexpected Data Analytics. segmentation.

Analytics 210

Analytics Lead Ranking Analysis Lead Scoring 210

BOP Design

MAY 16, 2022

Google Analytics is an extremely useful tool when it comes to SEO for your B2B website. Google is one of the most popular search engines in the world, and it makes sense that to rank well on Google, you want to do as much as you can to optimize your website for their search engine. Read more: GA4 vs Universal Analytics.

Marketing Analytics Tools 109

Marketing Analytics Tools Analytics SEO Google 109

Martech

AUGUST 22, 2022

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. Explorations. Wrapping up.

Marketing Analytics Tools 100

Marketing Analytics Tools Segmentation Analytics Google 100

Webbiquity

MARCH 30, 2021

This crisis response led them to identify several short- and long-term trends. To capitalize on these market shifts to increase both the quantity and quality of your leads in the post-pandemic B2B marketplace, here are six top lead generation trends to watch in 2021. Leverage User Analytics for Future Campaigns.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Optinmonster

JUNE 16, 2022

Are you looking for a way to exclude a WordPress URL in Google Analytics? By default, Google Analytics is supposed to track all your WordPress page and post links unless you exclude a particular link from tracking. In this article, you’ll learn an easy way to exclude a WordPress URL in Google Analytics.

Marketing Analytics Tools 81

Marketing Analytics Tools Analytics Google eCommerce 81

Martech

APRIL 26, 2022

The biggest shake-up in the marketing analytics world is that Google Analytics as we know it is going to be sunset and will eventually stop collecting data in July 2023 (October 2023 for GA360 customers). ” Anger – “How could Google get rid of Universal Analytics?” It stands for Urchin Analytics.

Marketing Analytics Tools 96

Marketing Analytics Tools Analytics Google Enterprise Management 96

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Marketing Insider Group

JULY 15, 2020

However, trends have emerged out of this new normal that are helping marketers make sense of the changing times. These four marketing trends might help you reach your customer base in this continuing uncertainty. Using Google Chrome’s Incognito Mode, search for your business and view the results that appear on the first page.

Paid Content 278

Paid Content Trends Planning Cost Per Click 278

DAGMAR Marketing

DECEMBER 28, 2023

From the artificial intelligence boom to an array of Google Core Updates and even a not-so-swift transition from Universal Analytics to Google Analytics 4, 2023 has been a rollercoaster for digital marketing. However, this technology can have way more uses than for content creation alone.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

Brightedge

JANUARY 23, 2023

As the deadline for the Google Analytics 4 (GA4) update approaches, many organizations are faced with the decision of whether to switch to another analytics tool or upgrade to GA4 before the official sunset date. Users of Google’s enterprise version, GA360 will have until June 30, 2024 to make the switch.

Analytics 59

Analytics Google Enterprise Management Privacy 59

Customer Experience Matrix

JUNE 11, 2019

One of the unwritten laws of punditry is that one event is random, two events are interesting, and three events make a trend. By that measure, the purchases of data analytics vendors Looker by Google , Tableau by Salesforce , and Origami Logic by Intuit within a three week span must signify something.

Enterprise Management 253

Enterprise Management Marketing Management Analytics Acquisitions 253

Optinmonster

MARCH 21, 2024

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

Paid Search Agency 93

Paid Search Agency Ads Google Marketing Analytics Tools 93

DAGMAR Marketing

JUNE 15, 2021

Google Analytics 4 is now available and it’s packed with several powerful new features designed to enhance the way marketers learn their audience and measure their marketing efforts. If you’re still using Universal Analytics, you’re probably wondering if Google Analytics 4 is worth making the switch to.

Marketing Analytics Tools 111

Marketing Analytics Tools Analytics Google Work Management 111

Martech

MARCH 30, 2022

Despite grumbling about Google Analytics 4, the vast majority of marketers tell us they plan to make the switch anyway, even if they aren’t very excited to. Only 12% said they planned to explore other analytics platforms to use instead of GA4. Adobe Analytics was most cited in that “other” bracket.

Marketing Analytics Tools 87

Marketing Analytics Tools Analytics Google Digital Marketing Funnels 87

Unbounce

JULY 5, 2023

Or how Google Docs can finish your sentences? Specifically, AI analytics. Both Netflix and Google have collected boatloads of data from the millions of people using their products. Similarly, Google has watched how humans craft language—what you type and which words tend to go together. The answer: AI, baby.

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools. Competitive Intelligence and Benchmarking Tools.

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

Martech

OCTOBER 27, 2022

Google announced a bunch of updates for Google Analytics 4 (GA4) today. Setup Assistant: Currently the user has to create a new property in GA4 for each Universal Analytics (UA) property and then configure the data collection and privacy settings. Getting started with Google Analytics 4. Get MarTech!

Features 107

Features Google Cost per Acquisition Marketing Analytics Tools 107

ClearVoice

AUGUST 19, 2019

To accurately capture actionable data, marketers, agencies and businesses of all shapes and sizes have seen the value and ROI in investing in analytics platforms. Although there are many analytics platforms available today, many aren’t necessarily easy to set up and use, or provide accurate data. Click To Tweet.

Marketing Analytics Tools 87

Marketing Analytics Tools Analytics Google Psychographics 87

The Lead Agency

DECEMBER 6, 2021

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. The Digital Future: B2B Marketing Trends 2022. As such, the dominant trends for 2022 are primarily in the digital sector. Trend 1: Rising Popularity of Video for B2B.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. Find these articles interesting? Continue to read here.

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

Marketing Insider Group

FEBRUARY 5, 2024

“Welcome to the world of GA4 , where the future of analytics is as promising as it is perplexing!” That’s what we thought when we first encountered Google Analytics 4. As the team at Marketing Insider Group, we’re always knee-deep in digital marketing trends, and GA4 has been a hot topic on our radar.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

DrumUp

MAY 6, 2020

Reading Time: 4 minutes If you’ve been working on your brand’s online presence, you probably have a Google Analytics account associated with your website and blog. And if you’ve ever explored your Analytics account, you know that you can access a lot of data and statistics. Our question is,

Marketing Analytics Tools 106

Marketing Analytics Tools Social Media Analytics Google 106

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

KoMarketing Associates

MAY 25, 2022

If you haven’t considered using Google Ads for lead generation, you’re missing out on one of the most effective, scalable B2B lead generation magnets. . Does Google Ads Work for B2B? . According to WebFX, the average conversion rate for Google Ads is 75%. How to Target a B2B Audience on Google Ads.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Marketing Insider Group

OCTOBER 16, 2023

Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. BuzzSumo Image Source: BuzzSumo Have you ever wondered how some content creators always seem to know what’s trending? BuzzSumo highlights trending topics in your niche.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Parse.ly

AUGUST 25, 2022

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. each year: it provides an easier and more functional way to access content analytics. The largest differences in how organizations use Google Analytics (GA) and Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Parse.ly

JUNE 9, 2022

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. Some are considering other analytics solutions that better fit their needs as content-focused organizations.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Search Engine Journal

FEBRUARY 9, 2022

A report from Google looks into search data to discover what careers people are pursuing following a record number of resignations over the past year. The post Google Search Data Reveals Top Trending Careers appeared first on Search Engine Journal.

Trends 96

Trends Google Analytics Marketing 96

RebelMouse

OCTOBER 19, 2023

That’s why a recent webinar led by Google’s Etan Horowitz and Tina Xiao about growing your audience on Google Search and Discover was so illuminating and resonated so well with us. That means being on top of a trend at its origin or starting to publish ahead of time when an event is coming up.

Google 96

Google Keywords FAQ Custom Publishing 96

Marketing Insider Group

FEBRUARY 1, 2024

What if I told you we could peek into the future of search trends and user behaviors, almost like having a time machine at our fingertips? No, we don’t have a crystal ball, but who needs one when you’ve got the magic of data and predictive analytics? But fear not! So, buckle up as we dive into the world of SEO forecasting.

Forecasting 140

Forecasting SEO Terms and Conditions Marketing Analytics Tools 140

Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. Use heat mapping and behavior analytics tools like Microsoft Clarity to help identify any opportunities for improvement. Also, review your value proposition.

B2B Marketing 102

B2B Marketing Trends B2B Planning 102

Marketing Insider Group

JUNE 22, 2020

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. In this article, we look at some B2B content marketing data to point to the biggest trends. The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288