Content Standard

OCTOBER 21, 2014

I’ve been privileged to be a part of the digital content creation team for several of Marketo’s Definitive Guides , which do a fantastic job of applying this idea: One guide fuels at least six months’ worth of lead generation via blogs, emails, eBooks, webinars, trade-show collateral, live panels, sales presentations, and more.

Loyalty 40

Loyalty Webinar Metrics Tips Marketing & Strategy 40

Webbiquity

NOVEMBER 5, 2019

Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Include a section for white papers, case studies, and videos. Per Google Trends , interest in content marketing increased by a factor of 10 from December 2010 to September 2017. White papers. Case studies.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

JANUARY 2, 2013

Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Furthermore, half of all Google+ users are under 25 years old. iMedia Connection ). Social CRM is still confusing. eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

SmartBug Media

NOVEMBER 18, 2022

Google Google is increasingly clutch when it comes to inbound marketing. Not only is it a search engine dishing organic traffic to a website, but its analytics are also key to reviewing data and determining your marketing strategy. Check out Google’s GA4 Certification.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Online Marketing Institute

MAY 18, 2010

Mike AIDA - Attention, Interest, Desire, Action still most used and implemented, why we have public trade shows just to get attention.i leeodden Indeed, never underestimate the value of analytics and click path analysis. have used this with success and it works great judy seiler Great to know!

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Golden Spiral

JANUARY 13, 2022

But you develop your point of view through your content— articles , videos , podcasts , webinars , and white papers. Your current customers are referring you to those in their network either over LinkedIn or at trade shows (whether virtual or live). Those are essential. You establish your credibility through your content.

Statistics 62

Statistics Custom Publishing Trade Show Ethics 62

ANNUITAS

NOVEMBER 5, 2015

Not to mention, the rules of engagement change constantly (CAN-SPAM, new Google algorithms) and success is measured by impact on the business versus vanity metrics like clicks and opens. How do we become successful in new areas like data analytics or marketing automation? And for marketers, that makes our jobs tougher than ever.

Trade Show 100

Trade Show Demand Generation Public Relations CAN-SPAM 100

Heinz Marketing

SEPTEMBER 3, 2018

You can always find our future episodes of Sales Pipeline Radio on the iTunes Store, on Google Play, and everywhere that fine podcasts are found. And it is sometimes amusing for me to walk the trade show floor, the expo floor, and see how companies pivot their product and message year to year, based on what the new trend is.

Top of Funnel 44

Top of Funnel B2B Thought Leadership Work Management B2B Sales 44

Single Grain

MARCH 24, 2022

trade show presentations. Fundamentally, inbound marketing agencies focus on three main pillars of promotion: Attract : Capturing the attention of the right people through the creation of valuable content, like videos, blogs, landing pages, and white papers. social media campaigns. opt-in email marketing. direct mail.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 52

Altitude Marketing

NOVEMBER 20, 2018

In the past, influencers had much smaller megaphones, limited to trade publications and events. I like to think of it as smart selling that marries sales and marketing efforts, and leverages data, analytics and technology. Google loves it. Google caught on. What’s new? What’s not? Good ol’ fashioned PR. Longer Content.

Paid Content 63

Paid Content Sales Management Paid Search Agency B2B Marketing 63

B2B Marketing Zone Posts

JUNE 9, 2010

100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that’s worth checking out. Kill the white paper!”

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. First, we’ll compare the ROI of webcasts to white papers.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Allocadia

APRIL 8, 2019

James Thomas: So you’re not a marketer by trade or by experience, but looking at this as an area of the business where you thought you could make a big impact. James Thomas: I think it’s fascinating to hear you talk about these three areas around planning and customer analytics and segmentation. That sounds about right?

Organization 52

Organization Planning Enterprise Management Business 52

Webbiquity

DECEMBER 19, 2017

At our best, we are data conductors – maestros who can stand in front of our analytics dashboards like conductors stand in front of their orchestras, leading our data feeds through our campaigns and strategies, skillfully balancing the different inputs to create something truly artful.” Content Focus Trends. and print direct mail.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

nDash

JUNE 2, 2021

Stephen takes part in and attends trade shows and conferences to network with others in the industry. Think about how you can repurpose that blog into other content: Expand it into an eBook, guide, or white paper. LucidChart : Integrates with third-party apps, including DropBox and Google Workspace.

CMS Development 98

CMS Development Webinar Metrics Work Management Sitefinity 98

Convince & Convert

APRIL 22, 2016

I want you to participate too if you’re seeing this on Google+ or on our Facebook page, if you have a question, go ahead and ask it. So we want to show analytics at the campaign level but we also want to dig in at the employee level. So, as I said, we use it everyday at Convince & Convert. Yeah, great question, Jay.

Paid Content 98

Paid Content Paid Search Agency Click Rate Lock-In 98

Optinmonster

AUGUST 27, 2023

A starting point is getting demographic data via Google Analytics , as well as analytics from social media and email. And they’re also the terms Google uses to identify what your content is about. For example, Trading Strategy Guides used content locking to add 11,000 new subscribers.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Albacross

SEPTEMBER 25, 2018

Are you using analytics to influence your marketing strategy? Next, closely tied to the idea of ROI is analytics. Yes, your analytics will help you determine your ROI, but it can do so much more than that. Analytics aside, also evaluate if you’re fully utilizing all your customer touch points. Image Source. Image Source.

Planning 76

Planning Marketing Budget Creation Budget Programs Paid Content 76

Albacross

SEPTEMBER 25, 2018

Are you using analytics to influence your marketing strategy? Next, closely tied to the idea of ROI is analytics. Yes, your analytics will help you determine your ROI, but it can do so much more than that. Analytics aside, also evaluate if you’re fully utilizing all your customer touch points. Image Source. Image Source.

Planning 68

Planning Marketing Budget Creation Budget Programs Paid Content 68

Buzz Marketing for Technology

OCTOBER 7, 2008

Zones White Papers Editorial Calendar. Tricks Of The Trade. White Papers. Business Intelligence and Analytics. Webcast: Googles Universal Search for Business. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources. Research E-mail Newsletters. Small Enterprise. Shark Bait.

Enterprise Management 100

Enterprise Management Work Management Webcast Web 2.0 100