LeadSloth

FEBRUARY 10, 2010

On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. Why Analytics? I’d love to have Google Analytics for Marketing Analytics.

Analytics 100

Analytics Lead Ranking B2B Marketing Sales Qualified Leads 100

LeadSloth

JULY 14, 2009

You can find keyword search volume with the Google Keyword Tool. This tool also provides keyword suggestions. You can use SEO Browser to see how Google sees your site: check that all content and links are visible in this text-only view. Choose keywords that are relevant. Do this for each page. 3) Get links.

Optimization 100

Optimization SEO Marketing Automation Services Keywords 100

LeadSloth

AUGUST 4, 2009

After that, Google Analytics provided similar tracking features by appending variables to the existing URL (see the Google URL Builder tool ). The Google tracking is from before Twitter, so the URLs were long and ugly. How would you use this lead source tracking tool? Let me know your suggestions.

Social Media 100

Social Media ROI Media Leads 100

LeadSloth

JANUARY 12, 2010

The need for new analytical skills. Beyond the basic tactics for using each tool, there are going to be innovations in marketing automation that will help marketers better manage their efforts, measure results and target prospects. These are the trends that are mentioned most often: Improved ROI & Reporting.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100