Marketing Insider Group

NOVEMBER 22, 2021

If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. You can target your content more effectively by using web analytics to understand your audience.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Optinmonster

MARCH 4, 2024

That’s where split testing, or A/B testing, comes into play. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. In this article, we’ll cover everything related to split testing, sharing insights, and best practices.

Multivariate analysis 84

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 84

Martech

SEPTEMBER 19, 2022

The arrival of Google Analytics 4 has people understandably nervous. In Universal Analytics goals measure a completed activity. In Google Analytics 4 goals are now called conversions. These are for testing a certain strategy, campaign or conversion. We’re here to help. Go here for the first installment.

Marketing Analytics Tools 96

Marketing Analytics Tools Analytics Google Paper 96

Top Rank Marketing

NOVEMBER 17, 2023

MarketingCharts Google Search Adds Follow Feature Google has begun rolling out the ability to actively follow certain chosen search topics, triggering additional related content within a user’s Discover feed and within future searches, along with related news about followed topics, Google recently announced.

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

DAGMAR Marketing

FEBRUARY 8, 2021

Updated 2021— Whether you’re a business owner with a new website or a veteran webmaster, it always helps to understand the best practices for setting up your Google Analytics account. It’s best to understand Google analytics setup best practices from the start. Multiple analytics views for the win. To do this: 1.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Practices Google 98

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too!

Marketing Analytics Tools 119

Marketing Analytics Tools Marketing Attribution Analytics Google 119

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. If you’re using Google Ads, Search Ads 360, DV360, or other media tools in the suite, GA can be a hub, as well as a source in the media activation process.

Marketing Analytics Tools 97

Marketing Analytics Tools Paid Content Analytics Activities 97

Martech

AUGUST 22, 2022

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. It’s more dynamic than Comparisons and Exploration.

Marketing Analytics Tools 100

Marketing Analytics Tools Segmentation Analytics Google 100

RebelMouse

JANUARY 13, 2023

This is a full guide on how to set up Google Analytics 4 (GA4) and connect it to RebelMouse’s Stats Dashboard. Create a Google Analytics Account First, you will need to set up a Google Analytics account. To create a property: Are you continuing from the "Create a Google Analytics Account" step above?

Analytics 52

Analytics Google Stats Tagging 52

RebelMouse

JANUARY 13, 2023

This is a full guide on how to set up Google Analytics 4 (GA4) and connect it to RebelMouse’s. Create a Google Analytics Account. First, you will need to set up a Google Analytics account. data-sharing settings to control which data you share with Google. Create a Google Analytics 4 Property.

Analytics 52

Analytics Google Stats Tagging 52

Convert

MARCH 30, 2023

Just when we thought we’d cracked the code on Google Optimize – the plot thickens. Is Google Optimize making a comeback? Was this sunset a Machiavellian plot at Google to help users understand just how easy they had it with a free tool that functioned quite well? Is Google Optimize making a comeback? Start Course

Optimization 94

Optimization Google API Opt-out 94

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play.

Linkedin 102

Linkedin Analytics Work Management Marketing Management 102

Optinmonster

MARCH 21, 2024

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

Paid Search Agency 93

Paid Search Agency Ads Google Marketing Analytics Tools 93

Optinmonster

MAY 16, 2023

And when it comes to gathering marketing data, Google Analytics is probably the most important tool you will rely on. That being said, if you’re not already using Google Analytics to boost your conversions… you should start right away. Test, analyze the data from what you tested, make changes and test again.

Marketing Analytics Tools 64

Marketing Analytics Tools Analytics Google Template 64

SmartBug Media

SEPTEMBER 20, 2021

Let’s take a closer look at how Google Analytics can be used to properly track CTAs and give you a better understanding of which CTAs are performing the best for your business. Using Google Analytics will help you understand which CTAs are performing best and resonating with them. Find the data in Google Analytics.

Marketing Analytics Tools 98

Marketing Analytics Tools Top of Funnel Analytics CMS Development 98

KoMarketing Associates

MAY 25, 2022

If you haven’t considered using Google Ads for lead generation, you’re missing out on one of the most effective, scalable B2B lead generation magnets. . Does Google Ads Work for B2B? . According to WebFX, the average conversion rate for Google Ads is 75%. How to Target a B2B Audience on Google Ads.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Google Analytics Academy.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Martech

OCTOBER 11, 2022

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). What is Google Analytics 4? Google Analytics is a staple tool for marketers to track online activity. Yes and no.

Marketing Analytics Tools 82

Marketing Analytics Tools Paid Search Agency Advertising Agencies Analytics 82

KoMarketing Associates

AUGUST 19, 2020

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. Thankfully, there are a variety of tools on the Internet that allow advertisers to easily change elements on a page and A/B test performance. Easy & Free A/B Testing.

Advertisements 207

Advertisements Advertising Optimization Google 207

DAGMAR Marketing

APRIL 14, 2023

One popular method includes using Google Analytics 4 (GA4) and Google Tag Manager (GTM). We’ve developed a step-by-step guide designed to show you how to track a form in Google Analytics 4 using Google Tag Manager. Step 4: Test We need to test whether our tag works properly.

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

Litmus

FEBRUARY 5, 2024

With Litmus Spam Testing, you can identify and fix issues that might otherwise land your emails in spam—long before you hit send. Read on to learn more about why spam tests are so important, what they can help you identify, and how to conduct them. What is Litmus Spam Testing? Why is email spam testing important?

CAN-SPAM 108

CAN-SPAM Deliverability Phishing Domain 108

DAGMAR Marketing

MARCH 6, 2023

Google Analytics, also commonly referred to as Universal Analytics, has been a staple for marketers, advertisers, website administrators, and more for over 15 years. As our online ecosystem has continued to evolve, Google Analytics has largely remained the same until now. What is Google Analytics 4 (GA4)?

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

Martech

APRIL 24, 2023

Google will be removing the Google Analytics 4 integration with the A/B testing and personalization tool, Optimize. For marketers who are looking to step up their conversion rate optimization, it provides value by combining user experience and attribution data with personalization and A/B testing. Get MarTech!

A/B testing 89

A/B testing Optimization Google Marketing Analytics Tools 89

DivvyHQ

MARCH 10, 2020

Are you regularly testing your marketing tactics? If so, you’ve probably already heard of Google Optimize. If not, let's explore how Google Optimize helps content marketers easily initiate continuous testing to determine the best content for your audience.

Optimization 119

Optimization Google Content Tactics 119

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Martech

AUGUST 29, 2023

Most significantly, we are pivoting from a world of demographic segments to one of dynamic testing — or modeling, as the savvy data community would have it. In the new analytics landscape, creative execution emerges as the critical optimization lever.

Marketing Attribution 91

Marketing Attribution Creativity Analytics Paid Search Agency 91

Stevens & Tate

JULY 22, 2022

Website Redesign Analytic Tools You Should Use. The following are five analytic tools that can help guide your website redesign: 1. Google Analytics. Google Analytics is a free tool that provides a wealth of data about your website visitors. Google’s Mobile-Friendly Test.

Analytics 129

Analytics Marketing Websites Tools Marketing Analytics Tools 129

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.”

Merchandising 104

Merchandising Marketing Analytics Tools Conversion Lead Ranking 104

Convert

FEBRUARY 1, 2023

Today (February 1, 2023) Google confirmed what many feared: Google Optimize is not coming back in Google Analytics 4 (GA4). Google announced it would not bring Google Optimize in Google Analytics 4 but announced the news that A/B testing tools will be able to integrate.

Optimization 98

Optimization Google Marketing Analytics Tools Domain 98

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools. Competitive Intelligence and Benchmarking Tools.

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

Search Engine Journal

APRIL 26, 2023

Google’s freemium web analytics and testing tool is being discontinued. The post 10 Best Google Optimize Alternatives for 2023 appeared first on Search Engine Journal. Here’s a look at some of your alternatives to Optimize.

Optimization 141

Optimization Google Best Practices Analytics 141

Martech

OCTOBER 11, 2021

Marketers should examine audience data from each touchpoint in the sales cycle, a process professionals call “customer journey analytics.” Customer journey analytics helps us look at how everything is working together.”. What is customer journey analytics? Testing and analyzing customer data.

Analytics 131

Analytics Work Management Marketing Analytics Tools Marketing Management 131

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey.

Top of Funnel 67

Top of Funnel Analytics De-duplication Work Management 67

Moz

DECEMBER 20, 2020

Aside from failing to record important data, one of the best ways to screw up your analytics is to record the wrong thing and lump it in with all the times you’ve recorded the right thing. There are a huge number of ways you can track conversions in Google Analytics, and a huge number of ways to screw it up.

Analytics 79

Analytics Conversion Google CMS Development 79

Unbounce

JULY 5, 2023

Or how Google Docs can finish your sentences? Specifically, AI analytics. Both Netflix and Google have collected boatloads of data from the millions of people using their products. Similarly, Google has watched how humans craft language—what you type and which words tend to go together. The answer: AI, baby.

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

DAGMAR Marketing

APRIL 5, 2024

For years, Google has been a global market leader in search engines. Here are six Google products and tools you should consider trying in 2024. Meridian Meridian: Free In March 2024, Google announced the release of Meridian, an open-source marketing mix model (MMM) designed to help users navigate critical measurement challenges.

Budget Programs 52

Budget Programs Google Tools Marketing Analytics Tools 52