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75 PPC Influencers Who Are Changing The Game

Atomic Reach

Find her on Twitter and LinkedIn. Andrew Goodman is a founder at Page Zero with a goal to bring some structure to the chaotic SEM segment. He believes in small teams and the need for SEO experts and consultant to really listen to the clients and hear them. Find him on Twitter and LinkedIn.

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The top five digital marketing courses in the U.S.

Martech

Students learn everything they need to know about the different aspects of digital marketing, including SEO, SEM, social media and content marketing, web analytics and more, through a mix of live-instructor-led classes, online self-learning and real-world projects. Capstone Project: Yes. Course highlights. Fees: $3195.

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4 Small Business Marketing Tools To Generate More Leads

Salesforce Marketing Cloud

Use Google Analytics to optimize your website. Use Google Analytics to generate free data and performance reports, including: A conversions path report to identify tests. How is SEM performing against SEO? Boost organic traffic with SEO tools for small business marketing. The best part? Watch it now.

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CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

SEO Can Be Set It And Forget It. “The idea that SEO is a one-time project, or a project that requires the same amount of resources over regular intervals, is a faulty one. Search algorithms change all the time — content and SEO strategies have to be revisited at least yearly to make sure they’re still effective.”

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What B2B Tech Companies Can Expect From Search Marketing in 2017

Golden Spiral

Below, Chris discusses the reasons that B2B technology companies should make SEO & SEM part of their strategy in the coming year. Chris, now that we’re starting a new year, why should B2B technology companies add SEM/SEO to their marketing mix? How can B2B companies set themselves up for SEO/SEM success in 2017?

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12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. Members of this group are highly experienced professionals with expertise in analytics, inbound marketing, social media, SEO, PPC, B2B – all things internet marketing.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Engineers view Google as the most valuable content resource, followed by vendor websites. 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative. For B2B marketers on Twitter, the best days to tweet are Monday–Thursday; the best times are between 1 p.m.–3 Content Marketing Institute ).