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10 Great Google Analytics Alternatives via @sejournal, @JulieJoyce

Search Engine Journal

Whether you need to save time, have data privacy concerns, or simply want to try a new tool, discover our top 10 Google Analytics alternatives. The post 10 Great Google Analytics Alternatives appeared first on Search Engine Journal.

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Marketers roast Google Analytics 4

Martech

Marketers aren’t having the easiest time migrating from Universal Analytics to Google Analytics 4. Some are so frustrated with the new tool, that they’ve even been holding funerals for UA in the hope that Google might get the message and make a sudden U-turn. Google should be ashamed!” Total cr*p!” “GA4

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10 Great Google Analytics Alternatives via @sejournal, @JulieJoyce

Search Engine Journal

Whether you need to save time, have data privacy concerns, or simply want to try a new tool, discover our top 10 Google Analytics alternatives. The post 10 Great Google Analytics Alternatives appeared first on Search Engine Journal.

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Vulnerability in WordPress Google Analytics Plugin Hits +3 Million Websites via @sejournal, @martinibuster

Search Engine Journal

MonsterInsights Google Analytics plugin XSS vulnerability affects up to +3 million websites The post Vulnerability in WordPress Google Analytics Plugin Hits +3 Million Websites appeared first on Search Engine Journal.

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Google Analytics 4: Three Metrics You Should Know To Optimize Google Ads

Search Engine Journal

Prepare for UA's last day collecting your website data and get to know three "hidden" metrics that are useful for Google Ad campaigns. The post Google Analytics 4: Three Metrics You Should Know To Optimize Google Ads appeared first on Search Engine Journal.

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Google Analytics Event Tracking: How To Get Set Up via @sejournal, @vahandev

Search Engine Journal

The post Google Analytics Event Tracking: How To Get Set Up appeared first on Search Engine Journal. This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events.

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Google, GA4, and the rising importance of data analytics

ClickZ

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

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