WebMarketCentral

DECEMBER 8, 2008

With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. One answer to this challenge is provided by "post-click marketing," a.k.a.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

WebMarketCentral

OCTOBER 13, 2008

Where should you apply direct marketing methods to your website? What challenges lie ahead for PPC marketers? What critical intelligence can be gained from PPC analytics? Let the market tell you what works and what doesn't. How can "conquesting" be applied as an SEM tactic? and "Apply Your PPC Intelligence to SEO."

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

WebMarketCentral

DECEMBER 3, 2009

Keep your search marketing program growing? Discover the answers to these questions and others here in some of the best posts on search engine marketing (so far) this year. The study authors admit that because they focused on meta search engine DogPile, the figures may be different for other search engines (such as Google, maybe?).

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

WebMarketCentral

NOVEMBER 10, 2009

How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year. Is The Hype Over Google AdWords Quality Score Justified?

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

MARCH 5, 2008

From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. No highly targeted Google ads based on the search terms you've entered." No flashing whack-a-mole banners. Good question!

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

APRIL 20, 2009

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Tags: Web Marketing. clutter) from good (a clear call to action among other attributes).

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

NOVEMBER 26, 2008

Aaron Goldman over at MediaPost just posted his 10 Reasons Search Marketers Should Be Thankful. Search may not be recession-proof -links to a post Aaron wrote about a month ago where he provides research demonstrating how and why search marketing will remain strong through this downturn. And Insights is just a lot of fun.

Paid Search Agency 20

Paid Search Agency Search Engine Marketing Marketing Analytics Tools Tagging 20

WebMarketCentral

MAY 28, 2009

How can the Google AdWords search-based keyword tool be used for competitive research? Discover those answers and more here in the final installment of the best posts on AdWords marketing from the past year.

Adwords 20

Adwords Tactics Tips PPC 20

WebMarketCentral

APRIL 7, 2009

While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Search Marketing , MSN AdCenter or Ask SponsoredListings. Geographic Performance Reporting from Google: Don't Take This Feature Lightly!

Adwords 20

Adwords Tactics Tips SEM 20

WebMarketCentral

MAY 18, 2009

Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. In another post, Chris provides detailed instructions on how to add friends in Google social bookmarking. A high number of RSS subscribers is going to be your best Google indicator."

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

MARCH 30, 2009

How can you get a site indexed by Google News? And what does the future of search hold—according to Google? On the other hand, if your site’s content is of stellar quality, a Google engineer who came across it would love it. This doesn’t mean they will give you a manual boost—Google doesn’t work that way.

SEO 20

SEO Best Practices Copywriting Internet Marketing 20

WebMarketCentral

JULY 6, 2009

Which commonly-held beliefs about Google's algorithm are true, and which are myths? Google's SEO Starter Guide by the Google Webmaster Central Blog Google made quite a splash when it published this guide last November. What information should you include in a killer SEO proposal—and what language should you avoid?

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

APRIL 14, 2009

How can you use free Google tools to benchmark your search marketing performance against your competition? With that in mind, Michael McVeigh of Zeta Interactive explains how to use free Google Tools— Google Trends , Media Planner and Insights for Search —for competitive intelligence on online benchmarking.

SEO 20

SEO Tools Peer-to-peer Best Practices 20

WebMarketCentral

NOVEMBER 3, 2008

How does Google view search quality, from the inside? Introduction to Google Search Quality by The Official Google Blog Since Google is the most important search engine for SEOs, it's helpful to understand how its engineers view search. Google Previous Query Reason For Crazy Google Rankings?

SEO 20

SEO Best Practices Enterprise Management PageRank 20

WebMarketCentral

AUGUST 17, 2009

There's lots more red meat for web analytics data junkies as well. Google’s Top Search Engine Ranking Factors by Green Marketing 2.0 Google’s Top Search Engine Ranking Factors by Green Marketing 2.0 Among his findings: organic search is the source of both the highest volume and best quality of traffic.

SEO 20

SEO Best Practices Adwords Copywriting 20

WebMarketCentral

FEBRUARY 20, 2009

Top 10 Free Keyword Tools by Internet Marketing Blog As the title of his post suggests, Frank Levert offers brief, informative summaries of his favorite keyword research tools here. This is one tool that belongs on every SEO pro's list.

Keywords 20

Keywords SEO Tools Adwords 20

WebMarketCentral

JANUARY 23, 2009

Author Andrew King, president of Internet marketing firm Web Site Opimization, LLC has really done it. In Website Optimization: Speed, Search Engine & Conversion Rate Secrets , he gives away all the secrets of creating a website and search marketing program that effectively sells products and services.

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

WebMarketCentral

DECEMBER 29, 2008

I'll talk nice to the analytical data set and buy it a few drinks, but if that don't work, I'll take it out back and knock it around until it gives up the answers. That, and dodging bullets in the rough-and-tumble world of search engine marketing. ** technorati tags: Google AdWords, search engine marketing, SEM, CTR, ROI del.icio.us

SEM 20

SEM Adwords CTR Search Engine Marketing 20

WebMarketCentral

JUNE 30, 2009

Resources to improve your Internet marketing skills? 10 Rules for Setting Your Internet Marketing Budget by Conversation Marketing In yet another of his many remarkable posts, Ian Lurie provides practical responses to the "It costs WHAT?!" Specialty search engines? The story behind LOLcats? Find music online?

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

SEPTEMBER 22, 2009

What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year. Which social bookmarking sites have the most clout? Can social media really increase revenue? Take Advantage of.TV

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

AUGUST 1, 2008

How to Prioritize Your Optimization by GrokDotCom Interactive marketing guru and best-selling author Bryan Eisenberg maps SEO priorities against Abraham Maslow's famous hierarchy of needs. It's almost like a syllabus for your own self-paced interactive marketing guru course. A tad self-serving, but informative.

SEO 20

SEO SEM Best Practices Buzz 20

WebMarketCentral

AUGUST 25, 2008

Use Google to track the status of almost any flight or find legal free music downloads? SpaceTime A search tool that provides "unlimited space," enabling you to search Google, YouTube, RSS, eBay, Amazon, Yahoo!, Want to know how to post links to dozens of popular social bookmarking sites—in a hurry?

Tools 20

Tools Best Practices RSS PageRank 20

WebMarketCentral

JULY 13, 2009

What are the best examples of organizations using social media for marketing, promotion and interactive PR ? Find those answers and others here in more of the best articles and blog posts about social media marketing from the last year. You can still find his list of 55 Do-Follow Social Networks on Google's cache for now, however.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

MARCH 19, 2009

It may seem a little odd to see an article about the best WordPress-related posts on a Blogger blog, but for various reasons the WordPress platform inspires a sort of geeky passion that Google's blogging platform just doesn't.

Blogspot 20

Blogspot Tips Tools Best Practices 20

WebMarketCentral

MAY 11, 2009

Titus Hoskins has compiled a useful list of 10 factors to include in SEO projects, from the basic content /keywords / links to taking advantage of Google Webmaster Tools , article marketing and building traffic hubs within your site structure.

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

MARCH 2, 2009

8 Directory Submission Red Flags by Small Business Search Marketing Matt McGee offers advice on what to avoid when obtaining links through directory listings, including directories that require a reciprocal link, display excessive advertising, or include a lot of links to low-quality sites.

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

JUNE 17, 2009

Exalead An alternative search engine, Exalead may not be a "Google killer" but does provide some interesting features. Tags: Cool Web Marketing Tools.

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

MARCH 3, 2008

Firefox Extensions That Make Me A Better Marketer Blogger Mitch Joel of Twist Image provides his short list of favorite Fire Fox plugins for tasks such as checking site popularity, downloading video and tagging content on del.icio.us.

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

APRIL 6, 2009

Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. Online Reputation Management with Video SEO by Search Marketing Standard Grant Crowell explains why video is a powerful component of reputation management (e.g., How does social media relate to SEO?

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

FEBRUARY 27, 2008

Ning Marketing 2.0 The Marketing 2.0 Ning is a social site "For passionate marketers who are out to define, explore, experiment and determine the value of B2B Social Media Marketing and Marketing 2.0," with posts and networking opportunities from forward-thinking marketers across the web, including podcasting guru Albert Maruggi.

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

MAY 27, 2008

Google is screwed up. Yes, our friend Google is in need of.an As Jaan Kanellis recently wrote in Google Previous Query Reason For Crazy Google Rankings? To an increasing degree over the last couple of months, however, Google returns very different results than the other leading search engines, even when the others agree.

Google 20

Google Marketing Analytics Tools Lead Scoring Lead Ranking 20

WebMarketCentral

SEPTEMBER 21, 2009

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

Marketing Automation Services 20

Marketing Automation Services Marketing Automation Microsite Salesforce.com 20

WebMarketCentral

AUGUST 3, 2009

A low-cost web analytics package with features that can't be matched by that free one everybody uses. Helpful Firefox plugins and SEO analytics tools. Clicky While there are lots of website analytics programs out there, Clicky combines powerful functionality with affordable pricing in a way few others can match.

Tools 20

Tools Best Practices SEM Adwords 20

WebMarketCentral

MARCH 11, 2008

Here are some of the most humorous, creative, and just plain odd, yet strangely relevant to interactive marketing, blog posts and articles from 2007. Funny Adwords Contest: Round 2 by Google Analytics Blog Mark Curtis supplies a very funny yet cautionary post on the dangers of using variable keyword insertion in Google and Yahoo SEM ads.

Creativity 20

Creativity Marketing Analytics Tools Adwords Best Practices 20

WebMarketCentral

SEPTEMBER 14, 2009

Or one to help you find just the right word, or submit content to all of your favorite social networking sites at once, or grab screen images, or test landing pages, or instantly perform special searches on Google? tactics to boost b2b marketing results. Tags: Cool Web Marketing Tools.

Tools 20

Tools Best Practices Web 2.0 Adwords 20