accelerate agency

MAY 24, 2021

There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? 20 tips to using Google Analytics to improve your SEO strategies.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Scoop.it

MARCH 14, 2024

In that context, Google has an algorithm that recommends using the Experience, Expertise, Authority, and Trustworthiness (EEAT) methodology. For example, if you’re a company that offers document management services — that’s a strong long-tail keyword you might want to target. Image Source 3.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Salesforce Marketing Cloud

NOVEMBER 15, 2023

billion searches performed on Google globally each and every day, your pool of potential customers is massive. It’s no surprise, then, that you need to make sure your content ranks high in Google and reaches the people most likely to take an action with your brand. Are searchers even looking for long form content on this topic?

Keywords 105

Keywords Research Traffic Lead Scoring 105

Parse.ly

OCTOBER 18, 2023

network of sites found the content via Facebook, 35% came from Google search, and the duopoly left the rest of the internet (including Google News) with a mere 25% of traffic referrals. Articles on business, world economics, and sports also attract readers, but mostly through Google and other long-tail referrers.

Facebook 52

Facebook Google Long Tail Marketing Aggregators 52

DAGMAR Marketing

DECEMBER 28, 2023

From the artificial intelligence boom to an array of Google Core Updates and even a not-so-swift transition from Universal Analytics to Google Analytics 4, 2023 has been a rollercoaster for digital marketing. Pinpoint long-tail keywords with less competition that may be easier to rank for.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

Contently

MARCH 14, 2023

Find the Sweet Spot Between Content and Context Google and other search engines reward original content. How Featured Snippets Help Readers and Your Rankings When you come across a word or phrase that needs some explanation, that’s an excellent opportunity to land your blog post in Google’s featured snippets section.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We Google Analytics.

Paid Search Agency 123

Paid Search Agency Marketing Attribution Top of Funnel Companies 123

Directive Agency

APRIL 15, 2022

That’s where the Google Search Console comes into play. Because while Google Analytics is a phenomenal tool for general audience and site traffic analytics (prioritizing information on how your audience behaves once they get to the site), Google’s Search Console focuses on-site performance in and of itself.

Keywords 52

Keywords SEO Google Long Tail Marketing 52

nDash

MAY 10, 2021

Since 2008, Google searchers have had access to the search engine’s Google Suggest feature. Instead of leaning on several different tools, consider leveraging Google Suggest as a content generation tool. What is Google Suggest? That’s Google Suggest, otherwise referred to as its autocomplete feature.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Outbrain

NOVEMBER 26, 2019

And as a pro, you’re definitely working with a web analytics tracking tool, which provides you with important audience engagement data to help inform any and all adjustments you make on your campaigns. Google Analytics is the most common web analytics tool in the industry, so we’ll focus on it here. First things first.

Marketing Analytics Tools 38

Marketing Analytics Tools Analytics Long Tail Marketing Google 38

Optinmonster

DECEMBER 20, 2023

Two places to find these are Google Analytics and Google Search Console. If you have linked a Google Search Console account to your Google Analytics account, then while you’re in Analytics, go to Reports » Search Console » Queries. Let’s chat about long-tail keywords.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

Martech

SEPTEMBER 6, 2022

Another vital tool is to take another pass at your CRM segmentation, focusing on audiences that yield long-term value rather than short-term profit. For example, if you’ve only been collecting post-purchase data, integrate other signals like last-click conversion events in both Facebook and Google Analytics.

Privacy 113

Privacy Advertisements Advertising Tips 113

Valasys

OCTOBER 2, 2023

Google values content that provides value to users. Utilizing Long-Tail Keywords Long-tail keywords are specific phrases that potential customers might use in their searches. How long does it take for results from local SEO efforts? Is it essential to have a Google My Business listing for local SEO?

Small Business Marketing 52

Small Business Marketing SEO Tips Long Tail Marketing 52

Webbiquity

MARCH 31, 2022

That means your website isn’t just competing with other websites for search results—it’s also competing with Amazon products and Google listings. Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones. Predictive analysis is changing the B2B marketing landscape.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

SalesIntel

AUGUST 7, 2023

Google prefers to provide quick and accurate results to speech-based queries. And you want to be in the top results in SERPs or get into Featured Snippets because Google typically responds to speech-based queries with only a couple of results, either from snippets or from the top of relevant SERPs.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. So, what can this post offer that you couldn’t find with a simple Google search? B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

seo.co

JANUARY 25, 2021

Anyone who has worked long enough in online marketing has been on both the positive and negative end of a Google update. If you end up on the positive side of a Google update, you may very well see substantial traffic and keyword ranking gains in a very condensed period. ” How to Fix Long Tail Traffic Drops.

Lead Scoring 64

Lead Scoring Lead Ranking Keywords Traffic 64

Adobe Experience Cloud Blog

MAY 22, 2017

Using Long-Tail Keyword Research to Exceed Expectations in the Enablement Phase. Long-tail keywords—search queries that are four words are longer—are often used by searchers who are looking for answers to specific questions. The content can also be converted to PDF format for use in offline customer service interactions.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

Launch Marketing

DECEMBER 14, 2022

Standing out and gaining readership can go a long way in generating awareness, traffic and overall leads to your website or wherever your blog may be featured on. Using analytics software , such as Google Analytics, can show everything from page views to conversions and more. Did they search long-tail, specific keywords?

Paid Search Agency 110

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 110

Contently

MARCH 30, 2020

We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office. While the long-term returns fizzle out faster than with evergreen content, the initial traffic spike is often larger, and you still see compounding returns over time. There are a few reasons for this: 1.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Only B2B

MARCH 10, 2022

Free SEO analytics reports are available from Google Analytics. Before making a purchase, B2B buyers are extremely analytical, risk-averse, and frequently require the permission of numerous ROI-focused decision-makers. To Acquire More Quality Leads, Optimise For Long-Tail Keywords. Notice a trend here?

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. SEO strategies are often thought of as long-term and sustainable approaches to digital marketing. Guest post by Max DesMarais.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Hubspot

JANUARY 29, 2020

That's why Google ads keyword planner is an important tool for marketers. Essentially, the Google ads keyword planner is a free resource you can use to research keywords, generate keyword ideas, and help you with your pay-per-click strategy. As you can see from the example above, Google gives you a wide range for the MSV.

Keywords 96

Keywords Paid Search Agency Google Ads 96

SmartBug Media

AUGUST 27, 2021

Inbound marketing is more of a long game that takes a bit more time and effort to get rolling. Use Google Analytics to gain insights. “I Setting Google Ads campaigns to use the time decay model and looking in Google Analytics can offer a more holistic view of how users interact with your content and convert.”.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Martech

APRIL 28, 2023

Some of the tools marketers use for keyword research include Google Keyword Planner, Google Search Console, Semrush and Surfer SEO which integrate AI into the platform. Browser plugins like MozBar and Keyword Research have also come a long way and continue to add value to B2B marketers. It should never be skipped or overlooked.

Marketing AI 128

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 128

Biznology

APRIL 8, 2013

To gauge how your website is performing (and whether your online marketing activities are effective), it’s essential to use analytics. Google Analytics is the the most popular analytics tool because it’s free tool and it’s relatively easy to set up and use to show you just about any data you need to know. Conversions.

Analytics 80

Analytics SEO Long Tail Marketing Marketing Analytics Tools 80

accelerate agency

MAY 17, 2022

High-quality content will help meet real user intent and so please Google. You can build a customer persona through conducting surveys, interviews, and analysing your analytics data. Some of the more complicated Google Analytics tools can help you get a picture of your customer’s interests.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

accelerate agency

MAY 17, 2022

High-quality content will help meet real user intent and so please Google. You can build a customer persona through conducting surveys, interviews, and analysing your analytics data. Some of the more complicated Google Analytics tools can help you get a picture of your customer’s interests.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

Stevens & Tate

DECEMBER 14, 2020

Optimization requires that you include keywords and long-tail keywords, or phrases, in your blog. For example, I might type the key words “best Chicago summer wines” into Google to find answers on the Internet. In order to determine the popularity of certain keywords, check your website’s keyword analytics.

Optimization 72

Optimization Long Tail Marketing Marketing Websites Buyer Personas 72

FunnelEnvy

FEBRUARY 5, 2024

The rise of AI set off a series of shockwaves in the SEO services industry while handing Google the first serious threat in years to its preeminence. Google’s New SERP and Search Generative Experience (SGE) Google’s new AI search experience, Google Search Generative Experience (SGE), integrates AI into the SERP.

Paid Content 62

Paid Content PPC Traffic SEO 62

seo.co

OCTOBER 25, 2023

Law firm SEO determines how well your website ranks on search engines like Google. And since people go to Google for everything these days, you can’t afford to ignore it. Make (& optimize) your Google My Business (GMB) page SEO for bankruptcy law firms starts with creating a Google My Business (GMB) account.

SEO 52

SEO Marketing & Strategy Lead Scoring Lead Ranking 52

accelerate agency

DECEMBER 7, 2021

Whether running an online retailer or offering free online meeting services, visibility in Google search results is key. Book a Consultation One such tweak is Google passage ranking, which Google announced in October 2020. There are lots of ways you might succeed in getting ahead in Google’s SERPs.

Google 52

Google SERP De-duping Marketing Agencies 1 52

accelerate agency

DECEMBER 7, 2021

Whether running an online retailer or offering free online meeting services, visibility in Google search results is key. Book a Consultation One such tweak is Google passage ranking, which Google announced in October 2020. There are lots of ways you might succeed in getting ahead in Google’s SERPs.

Google 52

Google SERP De-duping SEO 52

accelerate agency

DECEMBER 7, 2021

Whether running an online retailer or offering free online meeting services, visibility in Google search results is key. One such tweak is Google passage ranking, which Google announced in October 2020. Google passage rankings are a relatively modest change for all the hype, but it’s important to understand the ramifications.

Google 52

Google SERP De-duping Marketing Agencies 1 52

Martech Advisor

AUGUST 22, 2019

A majority of buyers in both B2B and B2C segments start their query about a product or service with a Google search. Reports suggest that 89% of B2B buyers and 81% of online shoppers start their journey on Google , making your Google search engine ranking the key to organic traffic. This is where dedicated SEO tools can help.

SEO 85

SEO Long Tail Marketing Tools SERP 85

nDash

JUNE 1, 2021

Long gone are the days SEO content creators can cram a bunch of keywords into a blog post and have it instantly ranked high. Staying away from Long-tailed keywords. A long-tail keyword is a specific keyword phrase. Site performance on mobile devices is an important factor for Google and other search engines.

SEO 59

SEO Long Tail Marketing Tagging High Quality Lead 59