Webbiquity

NOVEMBER 16, 2021

While working as a software engineer at PayPal, Braden Ericson recognized this problem and decided to create a powerful yet simple reporting solution that integrates data from multiple sources and syncs the information directly with Google Sheets and Google Slides. Here’s the story of Braden and his company, Sparrow Charts.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Webbiquity

AUGUST 18, 2020

The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. The platform is mobile-friendly, enables you to produce webinars, and provides detailed attendee analytics. Image credit: Teooh. Pricing: contact vendor. Total reviews: 156.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Hubspot

JUNE 11, 2020

Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. This set of tools offers robust analytics software to help you keep track of performance in one place. Buffer's content marketing analytics offer you the option to build reports according to your goals.

Analytics 101

Analytics Work Management Planning Tools 101

Sprout Social

SEPTEMBER 2, 2022

Social Media Marketing Foundations (LinkedIn Learning). Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. Introduction to Social Media Strategy (LinkedIn Learning). Diversity and Inclusion in Marketing (LinkedIn Learning). Level: Beginner. Type: Course.

Social Media 117

Social Media Training Course Resources 117

Webbiquity

MARCH 30, 2021

Leverage User Analytics for Future Campaigns. With advancements in artificial intelligence, there are an increasing number of AI-based marketing and sales tools available today that can gather data, extract insights from it, and meaningfully present the findings. You can connect with him on Twitter or LinkedIn.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Optinmonster

JANUARY 29, 2024

Before we get started, you’ll need to have Google Analytics set up on your site. If you’re using WordPress, you’ll definitely want to check out one of these awesome Google Analytics plugins for WordPress. Use tools like Google Search Console to track your content’s organic search traffic.

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

ClearVoice

APRIL 30, 2020

Your LinkedIn summary — aka the “About” section — might be the most important part of your LinkedIn profile. It’s time to make the most of yours — have a look at the LinkedIn summary examples and expert advice below to find out how. Figure out why you’re on LinkedIn: What are you trying to accomplish?

Linkedin 102

Linkedin Work Management Enterprise Management Ideal Customer Profiles 102

Marketing Insider Group

JUNE 2, 2021

You’ll learn the phases of the buyer journey, explore which types of content are most effective at different points in that journey, improve your writing, learn how to repurpose past content to get better mileage out of it, and discover how to use content analytics to measure the results. Promote a Business with Content by Google.

Course 332

Course Content Marketing Planning Best Practices 332

Webbiquity

MARCH 31, 2022

That means your website isn’t just competing with other websites for search results—it’s also competing with Amazon products and Google listings. You can move decision-makers through the funnel faster by presenting them with messaging that speaks directly to their needs. Account-based marketing is here to stay.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Modern B2B

JULY 20, 2023

Google Direction Towards AI and Privacy Focusing on Google first, the tech giant’s continuing direction towards AI, automation and privacy is clear. Google plans to officially sunset third-party cookies in Chrome for 1% of users by Q1 2024, before saying goodbye to the cookies completely later that year.

Trends 52

Trends B2B Thought Leadership Privacy Marketing Analytics Tools 52

Sprout Social

MARCH 16, 2022

Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Dig into how sound on vs. sound off video plays compare using Sprout Social’s Premium Analytics tools.

Video Marketing 124

Video Marketing Youtube Click Rate Allocation 124

SalesGrape

NOVEMBER 3, 2023

With billions of active users across various platforms, it presents a massive opportunity for businesses to generate leads and drive conversions. Platforms like Facebook and LinkedIn offer advanced targeting options based on demographics, interests, behaviors, and more.

Lead Generation 52

Lead Generation Social Media Generation Media 52

KoMarketing Associates

JANUARY 2, 2018

In situations like this, ask for the opportunity to sit in on meetings when team members utilizing this skill are presenting, or the skill itself is in focus. At KoMarketing, we try to alert team members when someone is presenting a recommendation or tactic not frequently used or that Directors know could be applicable across capability sets.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

SmartBug Media

AUGUST 2, 2021

Pulling data from web analytics, SEO rankings, blog traffic, marketing campaigns, email sends, and more can take out valuable time that, as a marketer, you could spend optimizing other pieces of strategy. Databox Campaign Report 2: Google Analytics Template. Which sources are and aren’t converting visitors to leads?

Template 98

Template Campaigns Marketing Analytics Tools Lead Scoring 98

SmartBug Media

AUGUST 27, 2021

Use Google Analytics to gain insights. “I Setting Google Ads campaigns to use the time decay model and looking in Google Analytics can offer a more holistic view of how users interact with your content and convert.”. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Kevin Indig

AUGUST 28, 2023

Google recently announced significant SERP Features changes: the removal of FAQ and How-To rich snippets. I dissected 5 large sites, Google’s announcement and SERP Feature trends. 🤔1/ What does Google mean? Google’s announcement to reduce the visibility of FAQ/How-To rich snippets is highly ambiguous.

SERP 96

SERP FAQ Features Wikipedia 96

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

B2B Digital Marketer

APRIL 11, 2024

Moustafa is the President of Push Analytics, a digital consultancy firm engaged in B2B and B2C services. Mustafa shares anecdotes and insights on the consequences of neglected follow-ups, presenting strategies to avoid missed opportunities and improve sales outcomes. (12:47

B2B Sales 52

B2B Sales B2B Marketing Enterprise Management B2B 52

Valasys

JUNE 10, 2019

This starts with Account-Based Analytics which encompasses executive level revenue reporting, omnichannel reporting & campaign analysis. Approaches towards Account-Based Analytics: The ABM funnel can be divided into two parts based on (a) Customer acquisition (new business) & (b) expansion (customer marketing). Mid-Funnel KPIs.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Oktopost

JULY 7, 2021

Listen to the podcast: For more thought leadership on ABM and holding both sales and marketing accountable for revenue, check out our Radically Transparent podcast on Apple Podcasts , Spotify or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Eric Williamson. Episode Summary.

Account Based Marketing 117

Account Based Marketing ABM Demand Generation Agencies B2B Thought Leadership 117

Only B2B

JANUARY 18, 2024

You can research companies by components like organization size, industry and number of customers on LinkedIn. Google enables you to present advertisements to people who have just visited your site and connected with your image previously. Follow and associate with your target contacts and start focusing on what they state.

Account Based Marketing 62

Account Based Marketing ABM Tactics Sales Qualified Leads 62

SalesIntel

DECEMBER 6, 2023

Sales automation tools help you to automate report generation in the simplest and more presentable way. These solutions encompass a wide array of functionalities, including lead identification, data enrichment, personalized outreach, predictive analytics, and multichannel engagement. Many non-productive activities take time.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Conductor

FEBRUARY 22, 2022

You may also find that you’re qualified for roles with similar titles in marketing, analytics, content, or dev departments that have an SEO component. Looking at the Career sections of these companies or at employee LinkedIn profiles will help you understand the job titles for each department. Data Analytics And Reporting.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

Modern B2B

DECEMBER 5, 2023

This can include CRM data, website analytics, social media insights and audience insights. Analyse your website analytics to understand user behaviour: Look at which pages receive the most traffic, where users spend the most time, and where they tend to drop off. Are they active on LinkedIn? Be present where they are.

Buyer Personas 52

Buyer Personas Effectiveness Ideal Customer Profiles B2B 52

Atomic Reach

MARCH 18, 2019

Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Launch Marketing

JUNE 23, 2021

There is a virtually endless amount of data available when it comes to marketing, from social media, to email marketing, engagement data , website analytics and more. While data can be useful for many aspects of marketing, it can also present its challenges. Today, data powers marketing efforts. Common Challenges with Marketing Data.

Tips 93

Tips Marketing Analytics Tools Buying Cycle B2B Sales 93

ClickZ

MARCH 16, 2023

Newer brands must avoid the temptation to present themselves as the answer to a revolution. Google won’t be spared, either. Some think searching on TikTok has overtaken Google for Gen-Z. Join the conversation with us on LinkedIn and Twitter. So far, Netflix’s ad service has been slow to get going.

Paid Content 131

Paid Content Brand Identity Branding Paid Search Agency 131

Valasys

OCTOBER 10, 2022

Search Engines depend upon AI to arrange and present information across phones, PCs and even voice search. AI models from organizations like Google, or other major search engines, substantially determine your overall rankings and the audience who sees them. How does AI benefit SEO? Exploding Topics. Answer The Public.

Lead Ranking 52

Lead Ranking Lead Scoring SEO Tools 52

The Lead Agency

DECEMBER 6, 2021

This significant shift to digital adoption presents a number of opportunities for B2B businesses, namely lowering cost per acquisition, extending reach, and improving sales effectiveness. Trend 6: Smart Businesses will Use Predictive Analytics. Trend 8: Update Digital Strategies for Google Discovery.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Martech

JULY 7, 2023

Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward — some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. But everyone knows it is garbage.”

Marketing Analytics Tools 96

Marketing Analytics Tools Analytics Google Advertising Agencies 96

B2B Marketing Exchange

NOVEMBER 21, 2023

You’ve probably already seen some emails, LinkedIn posts and updates about our biggest event of the year: The B2B Marketing Exchange (#B2BMX) in Scottsdale, Ariz. This presentation will delve into the dynamic world of DTC marketing and unveil its hidden potential for supercharging your B2B growth. coming this February 26-28, 2024).

Account Based Marketing 52

Account Based Marketing Peer-to-peer Enterprise Management ABM 52

SpotMe Blog

JULY 27, 2021

The right virtual event platform will allow you to track participant engagement, questions, applause, surveys , registration counts, and analytics like open rates, time spent on the webinar, etc. Or perhaps your Google, Facebook, or LinkedIn ad targeting is off.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Martech

OCTOBER 6, 2022

In a presentation, he described Welcome as “the heart of the Shell brand digital ecosystem for all of our content marketing in Corporate Relations…” It’s serving a behemoth here, a company with 80,000 employees spread over 70 countries. He discovered that 90% of content was never found by Google.

Enterprise Management 89

Enterprise Management Work Management Marketing Management Digital Experience Platform 89

The Marketing Blender

DECEMBER 16, 2019

Thanks to the rise of digital marketing and tools like Google Analytics, marketers can access more data than ever before. Having a dashboard that compiles and presents your data in a useful format is crucial for making the most of the advantages that digital brings to your B2B marketing strategy. Recent Posts.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

SocialPilot

JANUARY 21, 2024

Upholding Reputation and Pursuing Excellence: In our digitally interconnected world, every guest review presents a unique opportunity for growth. Online platforms such as TripAdvisor and Google Reviews offer a wealth of insights into your hotel’s performance directly from the guests. Let’s dive in!

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

MKT1

JANUARY 11, 2024

So stop spending your time doing millions of Google searches, wrestling with complex formulas, and doing expensive studies, etc. If you are a more technical marketer who loves Zapier, you’ll really enjoy using this tool for marketing ops and analytics especially. Anyone who makes slide decks and presentations. What is it?

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Top Rank Marketing

AUGUST 14, 2023

While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” 2023 is the 14th year I’ve been giving B2B marketing presentations for MarketingProfs.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94