ViewPoint

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. B-to-b marketers have had issues with Facebook for a while, but what accounts for the poor evaluation of LinkedIn, a perennial b-to-b darling? And YouTube in 10th place? With all the hoorah over the appeal of video?

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The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How

ViewPoint

Google Analytics remains at the top of system reporting, especially the “users flow” and “behavior flow.” You can follow her on Twitter @pamhege or find her on LinkedIn. Step 2 – Data Gathering. Chances are you have weekly or monthly KPI reporting that measures performance against your goals.