Industrial Marketing Today

AUGUST 3, 2010

To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 22, 2012

From BtoB LinkedIn group ). Some marketers mistakenly think Google is all they need because a buyer might type their company name into the search box. It is very important to tie together marketing activities with a robust set of analytics to help you track every online interaction. Marketing keeps you in sales.”

Top of Funnel 60

Top of Funnel BtoB Buying Cycle Advertising Funnels 60

Industrial Marketing Today

AUGUST 24, 2009

Google is not the only source of content ideas. REVISE Our brains have two parts – the left side is analytical and the right side is visual and tends to see the whole picture. Once you have your first draft completed, allow the left side of your brain to take over and start being critical and analytical as you go over your copy.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. Analytics is the new marketing creative!

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

OCTOBER 26, 2009

The above two web analytics are not mere statistics for your webmaster. For example, the search term “industrial valves” yields 238,000 pages in Google. Low conversion rate — is the percent of site visitors who take a desired and measurable action. They have a direct impact on your bottom line.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Industrial Marketing Today

AUGUST 24, 2010

Install site analytics, the free Google Analytics is a good start. If necessary, rewrite or edit the text to address critical pain points of your prospects and customers. Map your content to each stage of the industrial buying cycle. Grow your in-house list by implementing a lead generation tactic.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60