Digital B2B Marketing

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Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. Some of the approaches here use Google Analytics or WordPress statistics, the measurement solutions I use here on B2B Digital Marketing. You will get a report of visits from each t.co-shortened

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Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

It is happening because web analytics packages are dramatically underreporting traffic from Twitter. When your web analytics package doesn’t recognize that traffic is coming from Twitter, Twitter doesn’t get the credit it deserves. On my site ( B2Bdigital.net ), Google Analytics is underreporting Twitter traffic by 30%!

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Buyers to Marketers: Don’t Call Me, I’ll Call You

Digital B2B Marketing

Facebook, Twitter, Google+, LinkedIn and various niche platforms will be potential ways to nurture prospects, in the environment each prospect chooses. I am a digital and B2B marketer with a background in online media and analytics. About Eric Wittlake. I work with B2B clients on media and integrated marketing programs.

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Content Curation: The Oldest Media Activity

Digital B2B Marketing

Share this Post: LinkedIn Share Email Share Digg Reddit Print Possibly related posts: (automatically generated) Why Content Curation Will Soon Be as Familiar as Googling Filed under Content , In Theory Tagged with content , Content Curation , Say 100 Like Be the first to like this post. What content will you begin curating?

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B2B Marketing Metrics [#B2Bchat Recap]

Digital B2B Marketing

You can also join the #B2Bchat group on LinkedIn as well! Join the Discussion You can join #B2Bchat on Twitter on Thursday at 8:00 PM Eastern, follow @b2b_chat for updates on chat topics each week. Add your own view to this discussion in the comments below. I hope you will join #B2Bchat for our weekly discussion on Twitter.

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LinkedIn is the New B2B Media Powerhouse

Digital B2B Marketing

For B2B marketers, LinkedIn cannot be ignored. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Will the advertisers driving marketing revenue (approximately one-third of LinkedIn’s revenue) see results and continue investing? Resisting this trend is benefiting LinkedIn.

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Pinterest: Who Pins Your Content & How Much Traffic Do They Drive

Digital B2B Marketing

Recently I published tricks I have learned to discover who is sharing your content on Twitter and LinkedIn and how much traffic each is driving. Every pin has a unique URL that is accessible in Google Analytics. Fortunately for marketers, Pinterest is one of the easiest platforms to track.

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