Content Marketing Institute

NOVEMBER 20, 2017

And this “science of making machines smart” (Paul’s favorite definition, which comes from Demis Hassabis, co-founder and CEO of Google DeepMind) is beginning to open possibilities for B2B marketers who want to increase efficiency, boost performance, and create a competitive advantage. Paul gave IBM Watson Analytics a try.

Marketing AI 108

Marketing AI Tools Enterprise Management Work Management 108

Moz

OCTOBER 15, 2018

The tabs were all on one page and on one URL, and they worked like jump links to teleport users to that bit of content. Firstly, questions our customers are searching, either via our site or in Google, are proudly displayed at the top of our guides, accessible and indexable. Tabs digitally folded the content up like an origami swan.

Organization 50

Organization FAQ Keywords SERP 50

Moz

AUGUST 7, 2019

Keyword difficulty (and CPC) has skyrocketed in most verticals. In my current space, Unified Communication as a Service ( UCaaS ), some of the CPCs have nearly doubled since 2017, with many keywords hovering close to $300 per click. Not to mention, organic CTRs are declining, and zero-click queries are rising. The outcome?

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

RebelMouse

APRIL 8, 2024

Key features include intuitive interfaces, collaboration tools, SEO, security, scalability, and analytics. While high-quality content is crucial for marketing and increasing traffic from Google Search, it's ineffective on a poorly designed website. Key Findings: Selecting the right CMS is critical for news websites.

CMS Development 94

CMS Development Industry CMS Paid Content Enterprise Management 94

seo.co

FEBRUARY 10, 2022

They should be measurable, obviously, so make sure your goals are relevant to something you can measure in your analytics platforms. Analytics is your tool to find out which of your experiments are working and which ones aren’t. Your goals should be specific, so you can have an objectively comparable number for your data.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Moz

JANUARY 14, 2021

And we also collect reporting every month in our Moz Pro campaign, using Keyword Explorer and Link Explorer as handy research tools in our toolkit. We looked at the cadence of the traffic in Google Analytics to see if this was a sudden spike or a consistent trend over time. This pulls in the overall visits and landing pages.

Traffic 60

Traffic Landing Pages Keywords SEO 60

Single Grain

DECEMBER 22, 2023

Programmatic SEO automates this task, updating thousands of product descriptions and titles based on set rules and keywords. Improves Long-Tail Keyword Ranking : Ecommerce sites can benefit from ranking for specific, long-tail keywords relevant to their niche products, and pSEO can optimize pages for these detailed searches.

eCommerce 52

eCommerce SEO Long Tail Marketing CMS Development 52

ClearVoice

MARCH 26, 2021

Intent-Based Keyword Research. Once you have a clear understanding of what’s out there, of the topics and keywords covered, begin to analyze the SERPs or Search Engine Results Pages that correspond to top search queries for your industry. A site: search will immediately reveal the number of indexable pages under your URL.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Hubspot

SEPTEMBER 9, 2013

They clearly state their differentiator without tearing down any individual competitor, and they back root their claims in data -- customer satisfaction rates, number of URLs indexed, and so forth. The effectiveness of product pages can be measured in a number of ways depending on the analytics reports at your disposal.

Product 28

Product Ad Building Work Management Case Studies 28

seo.co

FEBRUARY 8, 2023

There are metrics that you can learn about through Google though, that will let you rank without backlinks and otherwise outrank your competition for competitive terms , even if they have a much more dominant presence on the web. Google sees this as a positive sign of content quality and content relevance.

Lead Ranking 98

Lead Ranking Lead Scoring Paid Content Ad Building 98

Online Marketing Institute

MAY 18, 2010

Once there’s a clearer picture of what content and media assets there are to work with, they can be mapped by keyword topic. Some content types deserve focused keyword optimization and link building attention. What URL is that video directing its traffic to - does it follow a natural progression.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Sana Commerce

MARCH 16, 2023

In addition, larger companies need powerful features such as integrated payment processing, site customization and localization, content management, analytics, marketing, and customer support. Customers are the lifeblood of any business, and their satisfaction is key to the success of any online store.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Biznology

JANUARY 13, 2015

The initial conversation generally almost always reveals that the client feels victimized by Google. They’re looking for the easy solution (generally, buying more backlinks and optimizing tags and copy) but Google has evolved quite a lot in the recent past and things will never be the same again. You’ve a Chequered Past.

Paid Search Agency 80

Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80

Single Grain

MAY 2, 2022

Have you ever stopped to think about your site’s architecture, URL structure and loading speed? Working with a technical SEO agency can transform an underperforming website (one that may have even followed every Google guideline to a T) into an organic search engine powerhouse. Optimizing the URL structure for a keyword.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies SEO 52

Scoop.it

OCTOBER 20, 2022

Build a robust customer feedback loop regarding customer interviews, focus groups, comments, and satisfaction surveys. To ensure you’re on point with this definition, consider creating a micro-metric that can be tracked easily in Google Analytics or any other tool. As you know, Google prefers well-organized content.

Work Management 102

Work Management B2B Marketing Practices Content Marketing 102

Moz

JULY 17, 2019

One page can answer innumerable questions, so Google’s now can pull a single answer from multiple parts of your page, skipping sections they don’t think are as useful for a particular answer. Google wants to index more than just websites. Greg Gifford — Dark Helmet's Guide to Local Domination with Google Posts and Q&A.

Lead Scoring 45

Lead Scoring Lead Ranking SERP Ideal Customer Profiles 45

SmartBug Media

NOVEMBER 18, 2022

Google Google is increasingly clutch when it comes to inbound marketing. Not only is it a search engine dishing organic traffic to a website, but its analytics are also key to reviewing data and determining your marketing strategy. Check out Google’s GA4 Certification. Here’s how to calculate your NPS. What is a site map?

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Single Grain

JULY 14, 2020

G Suite (Gmail, Calendar, Hangouts, Google Drive, Sheets, Docs, etc.). Use third-party authentication services: Third-party authentication services like Google, Facebook or Twitter authentication make it easier for your prospects to register on your site. Heap Analytics is a great example of a brand limiting help to free users.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Paul Gillin

JUNE 24, 2010

It may be possible to calculate a payback through extensive customer perception or employee satisfaction analysis, but why bother? There are other ways to measure return (for example, improvement in customer satisfaction scores), but unless those outputs can be measured financially, they really don’t qualify as considerations in ROI.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Single Grain

JUNE 8, 2021

A large range of business software is available, and well-known B2B SaaS companies include Google , Adobe and Slack. Is it to inform, promote, generate sales or improve customer satisfaction? Web analytic tools such as Google Analytics, Ahrefs Crazy Egg can help assess the health of the current website. (By

Lead Ranking 140

Lead Ranking Enterprise Management Work Management Marketing Websites 140

Hubspot

AUGUST 17, 2017

To step up your analytics and reporting game, you need to automate the busy work. For example, if you offer inbound marketing services, you'll probably need to track data from HubSpot Marketing, HubSpot CRM, Google Analytics, Facebook Ads, and Adwords. It's called client KPI reporting automation.

Work Management 68

Work Management Marketing Management Process Automation 68

Single Grain

DECEMBER 20, 2023

From understanding the importance of keyword research in targeting niche markets to structuring content to maximize SEO potential, this post will walk you through how to create content that resonates with both search engines and human readers alike. The SEO anchor text used in internal links is another important factor.

SEO 52

SEO Long Tail Marketing Keywords Content 52

Single Grain

NOVEMBER 16, 2023

This could include lead generation metrics, conversion rates, customer satisfaction scores, and retention rates. SEO Analysis : Assess the SEO effectiveness of content by examining keyword rankings, backlinks, and organic search traffic. Define Key Metrics : Determine metrics for success at each stage.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Single Grain

APRIL 28, 2023

But with Google indexing millions of videos from websites across the Internet, it’s worth every moment (and penny) spent creating an SEO strategy for your videos. You should look through Google’s video SEO best practices to help you get an understanding of what you need to optimize before you start creating your content.

Youtube 98

Youtube Traffic SEO Video Marketing 98

Hubspot

JUNE 19, 2014

Examples: Salesforce.com, Google. GA: Google Analytics. A service by Google that generates detailed statistics about a website''s traffic and traffic sources, and measures conversions and sales. Find out why HubSpot and Google Analytics don''t match here. Learn more about how marketers can use APIs here.

Paid Content 28

Paid Content Work Management CMS Development Sales Management 28

Webbiquity

JANUARY 3, 2024

It’s like constructing a map that leads your users and Google one a journey through your site. Affiliate sales support independent publishing SEO Strategies for Optimizing B2B Navigation When you’re planning SEO strategies to optimize your B2B navigation, look at it beyond keywords and meta tags.

SEO 159

SEO B2B Paid Search Agency eCommerce 159

seo.co

DECEMBER 25, 2020

There have been a number of misconceptions and half-truths circulating about mobile optimization, mostly as extremist responses to major announcements by tech companies like Google, and a panic that’s set in thanks to the rising trends of mobile use in most demographic segments. Google’s response. User experience. Rising importance.

SEO 98

SEO Mobile Advertising CMS Development Lead Ranking 98

Sprout Social

OCTOBER 17, 2016

19% lift in customer satisfaction for companies using Twitter for customer service. Resource How to Find the Best Places to Guest Blog Use Hashtags Hashtags make it easier for people to discover your Tweets when searching for specific topics or keywords. You can track this in Google Analytics.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Single Grain

AUGUST 18, 2023

Variety-seeking behavior : Consumers usually buy alternatives to products to achieve the same satisfaction. Because paid advertising is so effective, you can use PPC strategies on Google and most social media platforms. Keep an updated blog and optimize your content for high-ranking keywords. SEO ROI also varies by industry.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Single Grain

JANUARY 15, 2020

At a minimum, you should be using these channels: Blog: Post valuable and relevant content on your blog regularly as this will help you rank for new keywords and increase the overall organic visitors on your website. Add extra high-performing keywords that boost SEO. Edit your URL and meta description. Learn more. ).

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

B2B Marketing Insights - WE

JUNE 4, 2018

KPI: The apex of brand awareness is customer satisfaction. We suggest that you check out this page for a detailed explanation of satisfaction KPIs & why you should be using them. A UTM is a bit of code that you attach to a custom URL. Customer satisfaction. Google Forms. What’s the apex of brand awareness?

Marketing Analytics Tools 58

Marketing Analytics Tools Enterprise Management Tools Work Management 58

thePoint

AUGUST 10, 2020

Finally, show off your positive support statistics and customer satisfaction ratings. I deliberately refer to prospects “landing” on your website because in web lingo, when someone clicks on a link to your site or your URL, they “land” on your site. They are not finding an ad you have bought for that keyword.

Paid Search Agency 52

Paid Search Agency CMS Development B2B Marketing Work Management 52

Content Marketing Institute

JANUARY 29, 2018

Due to his skill set, Christopher’s curation process is more technical than most content creators’ He uses a suite of SEO and social media analytics tools as well as custom-built software to clean up his social shares and prepare the content for the newsletter. Using Moz , Nathan found a core keyword phrase (e.g.,

Curation 111

Curation Examples Content Paid Search Agency 111

Hubspot

MARCH 10, 2016

2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? For example, Google and Oracle are primarily B2B companies. Learn how to crowdsource a blog post using Google Docs here.).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Albacross

SEPTEMBER 25, 2018

Are you using analytics to influence your marketing strategy? Next, closely tied to the idea of ROI is analytics. Yes, your analytics will help you determine your ROI, but it can do so much more than that. Analytics aside, also evaluate if you’re fully utilizing all your customer touch points. Image Source.

Planning 76

Planning Marketing Budget Creation Budget Programs Paid Content 76

Albacross

SEPTEMBER 25, 2018

Are you using analytics to influence your marketing strategy? Next, closely tied to the idea of ROI is analytics. Yes, your analytics will help you determine your ROI, but it can do so much more than that. Analytics aside, also evaluate if you’re fully utilizing all your customer touch points. Image Source.

Planning 68

Planning Marketing Budget Creation Budget Programs Paid Content 68

Convert

OCTOBER 25, 2022

analytics, sales reports, etc.). Google Analytics is your best friend here when it comes to seeing what pages convert and what pages have room for improvement. You need to know; Which pages do visitors finally end up on when coming from various URLs? Focus on the right pages to optimize. Review your conversion funnel.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59