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Three Web Analytics Tools Worth a Close Look

Webbiquity

Google Analytics (GA) is the baseline in website traffic monitoring tools. The PavaAI algorithm looks at 16+ million possible combinations of metrics within Google Analytics to identify the most important insights across all marketing channels, and offers data-driven recommendations to improve digital marketing results.

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Getting Started with HubSpot: A 4-Step HubSpot Setup Plan

SmartBug Media

Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup. Keep in mind that HubSpot does not provide SSL certificates for domains that exceed 64 characters.

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3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

The typical B2B organization has many unique web pages and content assets. In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. What are Custom Reports?

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17 Stunning Examples of Above the Fold Content to Hook Your Visitors

Optinmonster

If your “above the fold” website content doesn’t grab your visitors’ attention the second they land on your site, they won’t bother to stick around any longer. They were usually folded in half so passersby could see the top half of the front page. First impressions are crucial.

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9 Killer Social Media Call-To-Action Examples

SocialPilot

As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post. Issue a challenge: Wendy’s Wendy’s Twitter is legendary as a social media strategy, and it works wonders for their bottom line. Wendy’s engagement on Twitter usually averages at 10,000 shares and 30,000 likes. Wendy’s secret?

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Why data attribution matters

illumin

This can mean attributing landing page views with specific social posts , demo requests with paid ads, and organic traffic with blog posts. Some of the most popular data attribution tools include: Google Analytics : Google Analytics is perhaps the most popular web analytics tool.

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Crafting the Perfect Buyer Persona: A Step-by-Step Guide

Contently

Dove partnered with Twitter to launch the #SpeakBeauiful campaign after research uncovered that in one year, women posted 5 million negative beauty tweets, with four out of five being about themselves. Tools like SurveyMonkey , Typeform , or Google Forms , make it easy to create engaging surveys, some of which offer pre-designed templates.