The B2B Content Marketing ROI You Should Care About.
Sales Engine
OCTOBER 1, 2015
Google analytics can tell you a lot of this, including whether your traffic is coming from organic search and what the terms that they used to find you. Because there are so many other touch points to many people over a long period of time, I wouldn’t sweat so much about attributing organic search results with a direct impact on deals.
120 
Let's personalize your content