ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Optinmonster

JANUARY 4, 2024

Are you looking for the best Google Analytics WordPress plugins? Google Analytics can be one of your company’s best assets. In other words, the type of knowledge you get through Google Analytics isn’t just power; it’s profit. Why Do You Need a Google Analytics Plugin?

Marketing Analytics Tools 81

Marketing Analytics Tools Analytics Google Best Practices 81

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

Martech

JANUARY 11, 2024

Join experts from Google and Salesforce for tips on how to make the most of your data with GA4. Register and attend “Power Up Your Marketing Programs with Google Analytics 4 and Salesforce Marketing Cloud,” presented by Salesforce. Click here to view more MarTech webinars.

Marketing Analytics Tools 99

Marketing Analytics Tools Analytics Google Webinar Metrics 99

BOP Design

FEBRUARY 27, 2023

Google Analytics is a very powerful tool that helps marketers and business owners understand their website users and activity across a B2B website. In fact, there are many different metrics that you can track through Google Analytics. But, what if the new Google Analytics GA4 isn’t quite cutting it for you?

Marketing Analytics Tools 99

Marketing Analytics Tools Analytics Google Privacy 99

Goodish Agency

NOVEMBER 15, 2023

Learn how to use Google Analytics 4 (GA4) easily! This guide explains the new reports so you can understand your website's performance better.

Analytics 97

Analytics Google Marketing Websites 97

Martech

NOVEMBER 15, 2023

Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the first time to anyone who was previously using the same setup with Universal Analytics 360. Why we care. Requirements.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google SMS 101

seo.co

MARCH 5, 2023

Google Analytics is a powerful tool for tracking website traffic and user behavior. However, in order to make the most of Google Analytics, it’s important to follow best practices. Initial Setup of Your Google Analytics Account Setting up a goal is relatively easy.

Marketing Analytics Tools 96

Marketing Analytics Tools Analytics Practices Google 96

Martech

APRIL 16, 2024

It’s important to start monitoring consent management as part of your digital analytics strategy. Without a robust consent mechanism allowing people to accept analytics cookies, you risk losing valuable insights into user behavior. Major players like Adobe and Google won’t accept event data without consent.

Analytics 109

Analytics Marketing Analytics Tools Work Management Planning 109

Goodish Agency

DECEMBER 10, 2023

Get the most out of Google Analytics 4 (GA4) with help from experts at Goodish. Want to up your analytics game? Save time and make better choices for your business. We're here for you.

Analytics 90

Analytics Google Ad Agencies Business 90

Envy

DECEMBER 26, 2021

Have you ever noticed that the data in Google Analytics doesn’t match the data in HubSpot? Why Are There Differences Between Google Analytics and HubSpot? HubSpot and Google Analytics will block identical IP addresses to make sure that internal traffic is consistently filtered. What IP Addresses Are Blocked?

Marketing Analytics Tools 117

Marketing Analytics Tools Hubspot Analytics Google 117

Search Engine Journal

JULY 10, 2023

Whether you need to save time, have data privacy concerns, or simply want to try a new tool, discover our top 10 Google Analytics alternatives. The post 10 Great Google Analytics Alternatives appeared first on Search Engine Journal.

Marketing Analytics Tools 103

Marketing Analytics Tools Analytics Google Privacy 103

Search Engine Journal

NOVEMBER 14, 2022

Prepare for UA's last day collecting your website data and get to know three "hidden" metrics that are useful for Google Ad campaigns. The post Google Analytics 4: Three Metrics You Should Know To Optimize Google Ads appeared first on Search Engine Journal.

Marketing Analytics Tools 129

Marketing Analytics Tools Google Analytics Optimization 129

The Daily Egg

MAY 20, 2020

Google Analytics is one of the best web analytics tools on the market today. Any website can use Google Analytics to get a better understanding about what visitors are doing on the site. The post Google Analytics – Beginners Guide appeared first on The Daily Egg.

Marketing Analytics Tools 142

Marketing Analytics Tools Analytics Google Trust Marketing 142

Martech

NOVEMBER 2, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a guide to getting started with Google Analytics 4 (GA4). Dig deeper: Google rolls out new features for GA4. Getting started with Google Analytics 4. says Harris. New terms to keep in mind.

Marketing Analytics Tools 112

Marketing Analytics Tools Analytics Advertising Channels Google 112

Martech

APRIL 28, 2023

Users of Universal Analytics have until July 1, 2024, to export their data, Google said yesterday. The company will also automatically make Google Analytics 4 properties for those on UA who haven’t created them yet. Bidding, audience, or conversion data will not be sent to Google Ads or third-party integrations.

Analytics 98

Analytics Google Marketing Analytics Tools Paid Search Agency 98

Martech

OCTOBER 12, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. UTM codes are text you add to a link that gives your analytics tool more information about each link. via Google. Getting started with Google Analytics 4.

Marketing Analytics Tools 102

Marketing Analytics Tools Tagging Analytics Google 102

Martech

OCTOBER 4, 2022

The arrival of Google Analytics 4 understandably has people nervous. It notifies you automatically about these via the Insights dashboard, within the Analytics platform. To see insights, go to the Analytics home page and scroll down to the Insights section. Dig deeper: 3 ways to do segmentation in Google Analytics 4.

Marketing Analytics Tools 111

Marketing Analytics Tools Analytics Google Segmentation 111

SendGrid

FEBRUARY 4, 2022

Google Analytics (GA) is a great free resource that helps you stay on top of your website’s performance. In this post, we’ll show you how to use Google Analytics email tracking to gain statistical insight into your campaigns. The post Google Analytics Email Marketing Tracking appeared first on SendGrid.

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Email Marketing Google 100

Search Engine Journal

MAY 22, 2023

MonsterInsights Google Analytics plugin XSS vulnerability affects up to +3 million websites The post Vulnerability in WordPress Google Analytics Plugin Hits +3 Million Websites appeared first on Search Engine Journal.

Analytics 140

Analytics Google Marketing Websites 140

BOP Design

DECEMBER 29, 2022

Google Analytics is a crucial tool for understanding the performance of your website and identifying opportunities for improvement. Google Analytics enables you to gain a clear understanding of how your website is performing for current and prospective clients and take action to improve it for future success.

Marketing Analytics Tools 118

Marketing Analytics Tools Analytics Google Marketing Websites 118

Martech

JANUARY 8, 2024

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. billion category.

Analytics 120

Analytics Privacy Privacy Policies Privacy Protection 120

BOP Design

JANUARY 25, 2022

Have you logged into your company’s Google Analytics and were unsure where to find the most useful reports? If you want to dive deeper into Google Analytics and learn more about the user’s journey on your B2B website, here are metrics we recommend you keep an eye on. Google Analytics Is a Great Resource.

Marketing Analytics Tools 107

Marketing Analytics Tools Analytics Marketing Websites Google 107

FunnelEnvy

MAY 29, 2023

For most B2B marketers, Google Analytics (GA) is a foundational part of their stack. Google’s long-running web analytics platform emphasizes universal compatibility, meaning it often serves as the connective tissue between different elements and software applications you use in your marketing. New visual dashboard.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Google 76

BOP Design

MARCH 2, 2022

The very first version of Google Analytics was released in 2005, taking on a few iterations before becoming the Universal Analytics standard for website tracking in 2012. Then, in early 2020, Google started beta testing an “App+Web Property” as an evolution to their tracking system. GA4 Acquisition Overview.

Marketing Analytics Tools 102

Marketing Analytics Tools Comparison Analytics Google 102

Martech

OCTOBER 24, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4 (GA4). In the last post we discussed the GA4 Setup Assistant in Universal Analytics. Go to Tag configuration > Google Analytics: GA4 configuration.

Marketing Analytics Tools 116

Marketing Analytics Tools Analytics Google Trigger Marketing 116

Search Engine Journal

MAY 8, 2023

The post Google Analytics Event Tracking: How To Get Set Up appeared first on Search Engine Journal. This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events.

Marketing Analytics Tools 133

Marketing Analytics Tools Analytics Google Marketing 133

seo.co

FEBRUARY 26, 2023

Google Analytics (coupled with Google Search Console) is one of the most powerful tools available for gaining insights about your website traffic and performance. However, there are many Google Analytics features that often go overlooked or underutilized. But the Behavior Flow section takes it to a new level.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Features Google 98

Martech

JANUARY 9, 2023

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Our tracking and analytics tools are losing data as we know it — and we must adapt. Predictive metrics.

Marketing Attribution 109

Marketing Attribution Marketing Analytics Tools Analytics Features 109

Martech

OCTOBER 31, 2022

Key articles by Google support. Release Notes for GA4 Make the switch to GA4 Introduction to Google Analytics 4. Google Analytics URL Builder — create a UTM tag on the page you are on UTM IO — Google Analytics URL Builder to bulk create UTM tags. Google Tag Manager help. For WordPress.

Marketing Analytics Tools 95

Marketing Analytics Tools Resources Analytics Google 95

Industrial Marketer

NOVEMBER 5, 2022

Google has not made major changes to its analytics platform in 10 years, which means the transition to Google Analytics 4 (GA4) is a big deal. For many marketers, Google’s current version, known as Universal Analytics (UA), is all they know. In fact, you have heard about some of the GA4 changes, and you may.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Marketing & Strategy 98

Martech

MARCH 16, 2022

Google will end Universal Analytics next year, the company announced Wednesday. Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties will stop processing hits on October 1, 2023. Why Google is making the switch. RELATED: Meet Google Analytics 4.

Analytics 109

Analytics Google Marketing Analytics Tools Privacy 109

Blue Flame Thinking

MARCH 6, 2023

On July 1st, 2023, Google Analytics 4 (GA4) will officially replace Universal Analytics. At some unknown point between now and then, Google’s new GA4 migration assistant will automatically create a new GA4 property for you, reusing the existing site tags from UA. appeared first on Blue Flame Thinking.

Marketing Analytics Tools 81

Marketing Analytics Tools Analytics Google Tagging 81

Search Engine Journal

MARCH 16, 2022

Google is getting ready to sunset Universal Analytics, which was the standard version of Google Analytics before GA4, in mid-2023. The post Google Sunsetting Universal Analytics In 2023 appeared first on Search Engine Journal.

Analytics 131

Analytics Google Tools 131

Visitor Queue

JULY 31, 2023

With the change from Universal Analytics to Google Analytics 4, we need to understand how to utilize GA4 to get the most out of our marketing tactics.

Marketing Analytics Tools 84

Marketing Analytics Tools Analytics Google Traffic 84

SmartBug Media

SEPTEMBER 10, 2021

And when it comes to reporting, especially with regard to inbound marketing, there are essentially two commonly used platforms: HubSpot and Google Analytics (GA). If you really want to dig deep into conversions, you’ll want to use Google Analytics and work with a developer or company that can set up proper tracking codes.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Hubspot Google 98

Search Engine Journal

OCTOBER 5, 2022

Google is making it easier to implement the Google tag across an entire website by integrating it with Google Ads and Google Analytics. The post Google Integrates The Google Tag With Ads & Analytics appeared first on Search Engine Journal.

Tagging 98

Tagging Google Analytics Ads 98