Biznology

MARCH 24, 2015

Too few webmasters move beyond Google Analytics , which is a pity. Google Webmaster Tools is all you really need to become a Google-whisperer. Do it for Google. There’s two ways to signify your language and location to Google and they are through the use of Hreflang Tags and through Country Targeting.

Google 80

Google Tools Tips Domain 80

Biznology

MARCH 31, 2015

Last week I shared a couple Google Webmaster Tools tips and tricks with you. If you have been obsessing on your Google Analytics numbers, cruising the SEO boards, and picking through MOZ and Woorank , wondering what Google wants and needs from you while scratching your head, then let me enlighten you!

Google 80

Google Tools Tips RSS 80

Biznology

APRIL 8, 2013

To gauge how your website is performing (and whether your online marketing activities are effective), it’s essential to use analytics. Google Analytics is the the most popular analytics tool because it’s free tool and it’s relatively easy to set up and use to show you just about any data you need to know. Conversions.

Analytics 80

Analytics SEO Long Tail Marketing Marketing Analytics Tools 80

Biznology

MAY 2, 2019

In this podcast we start with eMarketer trends — ad agencies are building their own analytics platforms. If you aren’t prepared to do something with those analytics they don’t matter. Meanwhile Google introduced Stadia , a gaming platform that will allow them to pull data in and increase personalized experiences.

Personalization 151

Personalization Paid Search Agency Emarketing Customer Satisfaction 151

Biznology

OCTOBER 14, 2013

Google Analytics is the most widely used tool for understanding consumer behavior on a website. It is the GPS for a site but keywords are no longer one of the things Google Analytics gives. Google gave us Google Analytics for free but 96% of Google revenue is from ads. What do we do?

Keywords 80

Keywords Resources Google Long Tail Marketing 80

Biznology

MARCH 14, 2013

Google Analytics (Photo credit: Kansir). Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions. Your analytics are essential to your initial search marketing plan and improvement plans. Do you know how your Web analytics can drive your search improvement plan?

Search Marketing 80

Search Marketing Analytics Marketing Analytics Tools Planning 80

Biznology

JUNE 9, 2015

It’s a little known fact, but something I try to remind everyone all the time, that Google Search has a lot of common with Dustin Hoffman ‘s character in Rain Man, Raymond Babbitt. Google Search has a lot of eccentricities. You make all of this explicit on Google Webmaster Tools. So, I chose www.gerr.is.

Google 80

Google Domain Tagging Analytics 80

Biznology

NOVEMBER 12, 2013

Encourage your entire staff to link their Google+ profiles to your business site. So, even the least likely to ever volunteer to blog or tweet on your company’s behalf staff member might very well be a Google Clout rockstar and never have written anything bloggish at all. Your corporate site is just dandy.

Google 80

Google Paid Search Agency Adsense Brand Identity 80

Biznology

NOVEMBER 9, 2011

You probably heard the uproar recently when Google announced that all searchers who are signed into their Google accounts will have their search results encrypted, so that the standard referrer that comes to your Web analytics package won’t know what search term was used. No, the tumult came from search marketers.

Google 80

Google Marketing Analytics Tools Search Marketing Analytics 80

Biznology

NOVEMBER 25, 2019

Essential aspects of marketing and advertising and even customer service have always been extremely hands-on and took a lot of work—especially if you have taken the time to get your app into a number of app stores across a number of platforms such as Apple iOS and Google Android. At least for me. I didn’t know.

Work Management 186

Work Management Marketing Management Paid Search Agency Advertising Agencies 186

Biznology

DECEMBER 27, 2018

But if your analytics are falling short, you won’t know how to make improvements to keep up. This is also the episode where we get to brag a bit: Marketing Tech Outlook named SoloSegment to its top 10 marketing analytics solutions. 02m 00s — SoloSegment named in top 10 marketing analytics solutions. 00m 00s — Intro and overview.

Analytics 135

Analytics Search Marketing Twitter Google 135

Biznology

DECEMBER 5, 2017

I know I should be actively removing or disavowing backlinks that are SEO-toxic for my websites, but Google Webmasters doesn’t make it easy (enough for me). The moment I connected my Gmail account and my Google Analytics account to my SEMRush account, the sky cleared, the sun shined, and the rain bowed. I might try it.

Domain 196

Domain Marketing Analytics Tools Google Buzz 196

Biznology

DECEMBER 29, 2017

Predictive analytics becomes an essential tool in B2B. The marketing buzzword of the year, artificial intelligence will in 2018 prove its value in speeding up data processing and applying machine learning to digital advertising, predictive analytics, responsive websites, chatbots, and all manner of customer management.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Biznology

MARCH 1, 2012

One of the oddest things about all the updates that Google has made over the last few years concerns the lack of impact that some of the changes have had on some businesses I know. Google Panda and other ranking algorithm changes have caused significant drops in traffic for many of these companies. Image via CrunchBase.

Conversion Rate 80

Conversion Rate Lead Scoring Lead Ranking Google 80

Biznology

NOVEMBER 5, 2013

I asked him what he thought of Hummingbird, Google’s latest search algorithm, and he said: “Aside from just making sure you have all of the share and +1 buttons sorted out on your sites and committing to Google Authorship, the only thing that’s left is simple: creating content that gives value to Google.”

Spending 80

Spending Paid Search Agency Google SEO 80

Biznology

DECEMBER 1, 2011

Last month, when I talked about Google’s new strategy –we do everything–I mentioned that Google is working hard to unseat PayPal, the online payments leader, but I think that I undersold Google’s ambitions. Google wants to be the leading form of payments anywhere, not just online.

Google 80

Google Wikipedia Marketing Analytics Tools Lead Scoring 80

Biznology

DECEMBER 4, 2018

We were recently looking at one of our client’s Google Analytics dashboards. Anyone who tracks traffic on their website knows how much of their traffic comes from Google. The data that not everyone looks at is the amount of traffic that goes back to Google. of their traffic comes from Google.

Lead Scoring 143

Lead Scoring Lead Ranking SEM Marketing Analytics Tools 143

Biznology

MAY 29, 2018

There are a variety of 3rd party modules that can automatically optimize site content and site images in the background after setting up these plug-ins and integrating them into Google and Bing Webmaster tools, etc. Writing for SEO. Most traditional copywriters are appalled by how they’re taught to write for search. Writing Copy for Search.

CMS Development 205

CMS Development Enterprise Management SEO Allocation 205

Biznology

MARCH 6, 2017

Tap into your web analytics. Analytics are beautiful aren’t they? Keyword referrals – you can get this using Google WebMaster Tools. Once you’ve drawn a correlation between Google ranking and actual referrals, you can take a much closer look at your customer journey and make some smart investments in content strategy.

Lead Scoring 159

Lead Scoring Lead Ranking SEO Cross-Selling 159

Biznology

MAY 7, 2012

Post Panda (Google’s one-year-old revolutionary search ranking algorithm that has upended old-style SEO), optimizing individual pages is more difficult and less effective than it was before Panda. Google now pays more attention to overall site cleanliness and architecture. Panda (Photo credit: Wikipedia).

De-duplication 80

De-duplication Analytics Marketing Websites Wikipedia 80

Biznology

JUNE 1, 2017

Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search. You can use a site search analytics tool, such as SoloSegment Site Search Inspector [Full disclosure: I am their Senior Strategist] to check whether searches are successful or not. Try explaining that to the boss.

Clickthrough 137

Clickthrough Elasticity Click Rate Sample 137

Biznology

JULY 2, 2018

Use analytics to build a profile of your best customers, and use that model to find lookalikes. Use Google display ads. Google lets you “describe” your ideal prospects with keywords and hunt them down all over the Internet. So, let’s review the top prospecting tools and techniques that are working for B2B marketers today.

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

Biznology

NOVEMBER 28, 2017

Here are the top-10 most popular articles of all time based on a 30-day sampling via Google Analytics. I am sure you’ve missed most of these as the 80% of the traffic to the below articles are thanks to organic search , primarily via Google. What’s Google’s strategy? Google is a lying liar that lies.

Social Media 116

Social Media Marketing Analytics Tools Social Marketing SEO 116

Biznology

AUGUST 29, 2017

My two-year-old WordPress blog, rnnr.us , has become my personal laboratory wherein I can do live tests on the something I have always loved doing: dancing with Google by way of search engine optimization (SEO). be my own personal Frankenstein’s monster. I have been passively keeping my sports blog going since early August, 2015.

Marketing Websites 172

Marketing Websites Marketing Analytics Tools SEO Google 172

Biznology

FEBRUARY 28, 2018

Search, social, analytics, content, commerce, CRM, web, and mobile will all come into play. Though questions and comments about the practice are starting to pop up in articles and forums, operational transformation is a severely neglected topic across most of the analytic sphere. Marketing transformation.

Digital Transformation 173

Digital Transformation Marketing AI Enterprise Management Work Management 173

Biznology

DECEMBER 17, 2019

Google’s business model was built on a symbiotic relationship between companies who want their content to be seen, and Google rewarding them for quality content. To be fair, this was so Google could sell ads, but it worked out well for mostly all parties involved. We depend on Google, and rates are going up. 0:00 Intro.

Google 23

Google Paid Search Agency Customer Satisfaction Traffic 23

Biznology

OCTOBER 27, 2017

But even using good old Google Analytics , you can see what companies have visited your website and develop strategies for how to take advantage of this information. A technique unavailable to consumer marketers, this one’s extremely valuable for B2B.

Account Based Marketing 207

Account Based Marketing Tactics B2B Marketing Lead Qualification 207

Biznology

FEBRUARY 7, 2018

Use analytical tools like Google Analytics. Some of the ways are listed below: Data analysis: First of all the data accumulated from the previous marketing plan should be analyzed thoroughly to identify the problem areas. It helps to know what area of your marketing plan brings a lot of traffic without creating enough output.

Planning 168

Planning Marketing Budget Creation Marketing Plans Marketing Budget 168

Biznology

JULY 13, 2017

Google-forwarding phone number. Local businesses that rely on phone calls rather than websites for customer inquiries make use of Google-forwarding phone numbers for their Adwords campaigns. It works like this—businesses register for a unique phone number from Google that may be displayed on their website or on their ads.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Biznology

FEBRUARY 11, 2020

Spotify Stitcher Radio Google Play Apple Podcasts. We’re a technology company focused on site search analytics and AI driven content discovery to improve search results, increase customer satisfaction and unlock revenue for your company. 33:56 Personalization without personal information. 27:29 Outro. SearchChat is available on.

Customer Satisfaction 104

Customer Satisfaction Guidelines Search Marketing Google 104

Biznology

SEPTEMBER 10, 2019

We’ve all seen talk about the tech backlash, with firms like Amazon, Google, and Facebook in the cross-hairs of pundits and government officials. Google recently abandoned their “don’t be evil” motto and seems now… fine with being evil? Spotify Stitcher Radio Google Play Apple Podcasts. 28:10 Outro.

Customer Satisfaction 91

Customer Satisfaction Trust Marketing Amazon Search Marketing 91

Biznology

OCTOBER 5, 2017

Instead, Avinash Kaushik , a well-known analytics guru and Digital Marketing Evangelist for Google , says it’s time to “ stop organic social media altogether.” Look at your analytics. Here’s the deal: your inability to crack the social media code and get more likes, retweets, and shares may not be you.

Social Media 150

Social Media Activities Organization Media 150

Biznology

SEPTEMBER 4, 2018

Did they come from Google, social media, an email, and ad, or a link from another site? We focus mainly on these characteristics to target marketing messages, but they are also highly valuable for segmenting your analytics. Demographics : Who is the visitor? These characteristics include age, gender, income level, and lots more.

Segmentation 132

Segmentation Psychographics Paid Search Agency Aggregators 132

Biznology

NOVEMBER 14, 2017

This isn’t a bad idea, but not for the reason they assume; also, if you do buy up all the domains, aliasing, forwarding, and 301 or 302 redirecting the domain to your main company page isn’t the way to game Google. Google hates cheating. Create a Bespoke SEO and Google-Optimized Landing Page.

Domain 149

Domain Keywords Optimization SEO 149

Biznology

JUNE 7, 2016

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. Even easier than Google Search Console , easier than Google Analytics , even easier than HootSuite , Buffer , or any of the other cobble-together, hooptie.

Marketing Automation Services 80

Marketing Automation Services Tools Marketing Analytics Tools Adwords 80

Biznology

MARCH 22, 2017

Analytics — Google Analytics (free). Use my Google Doc or pull out a piece of paper to start penning what you think should be on each checklist. Social media schedulers — Buffer (for sharing other people’s content) and CoSchedule ReQueue (for sharing my own content.). Nothing fancy. Treat it like a game.

Social Media 138

Social Media Advertising Channels Media Work Management 138

Biznology

APRIL 20, 2017

One of the best ways to get this data is Google Analytics. Google Analytics tells you when people ditch the contents of their shopping carts and what they search for when they arrive. If lots of people navigate quickly away from a page of yours, try changing it to improve customer experience.

Privacy Policies 143

Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143