Customer Experience Matrix

SEPTEMBER 22, 2010

Marketo yesterday released Winning the Marketing Measurement Marathon , a white paper that I wrote for them. This was timed to coincide release of their new Revenue Cycle Explorer , which adds advanced reporting to their Revenue Cycle Analytics line. See my August 3 post for more details on Revenue Cycle Analytics.)

Paper 120

Paper Webinar Metrics Marketo Demand Generation 120

Optinmonster

FEBRUARY 15, 2024

Something that would let you easily create a lead magnet, then share it in your OptinMonster campaigns, on your website, in emails, on social… all of the places you already generate leads. Work smarter, not harder by activating your existing content as lead-generation machines. What’s Coming Next?

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

DAGMAR Marketing

FEBRUARY 8, 2021

Updated 2021— Whether you’re a business owner with a new website or a veteran webmaster, it always helps to understand the best practices for setting up your Google Analytics account. It’s best to understand Google analytics setup best practices from the start. Multiple analytics views for the win. To do this: 1.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Practices Google 98

Martech

APRIL 28, 2023

With the rapid adoption of generative AI, that evolution is happening in real time. This article will cover three ways to use generative AI: keyword research, content creation and data analysis. of marketers use generative AI for keyword research. The biggest challenge with generative AI is that it lacks cultural context.

Marketing AI 125

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 125

Launch Marketing

OCTOBER 18, 2023

Boosting traffic and generating leads should always be top of mind. Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success. There are several crucial steps to take to ensure your website boosts traffic and lead generation.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

KoMarketing Associates

APRIL 7, 2021

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So B2B demand generation has gained influence thanks to the pandemic. The data bears this out.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

The Point

NOVEMBER 29, 2017

Sometimes great people, a great product, or pure market demand can cover up all sorts of marketing sins, but more often the clients who succeed consistently at demand generation are those who have their act together. Or Social Media Analytics. It’s one of the oldest demand generation clichés that list matters above all else.

Demand Generation Agencies 182

Demand Generation Agencies Demand Generation Demand Generation 182

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. It means missing out on important buying signals, wasting money on generating leads, and ultimately losing out on potential sales.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

This is where an advanced lead generation strategy comes in. The new generation of digitally savvy customers does a bulk of their product research online. At the same time, the goal of lead generation has evolved to meet these changing customer habits. It generates social media shares and inbound links.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Trade Press Services Newsletter

JANUARY 4, 2024

Leverage analytics platforms to dive into audience data and segmentation, and use the information to fuel personalized, meaningful experiences that will set your company apart in the eyes of your buyers. Embrace AI for tasks like brainstorming, early research, generating headlines and checking grammar. Fuel up with data insights.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

ClearVoice

APRIL 19, 2021

What is demand generation? Demand generation encompasses a wide range of sales and marketing initiatives designed to develop interest in a company’s products or services and convert leads into customers. Our guide introduces you to demand generation, a dynamic and evolving marketing tactic. What is demand generation?

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand CMS Development 94

Lead Forensics

NOVEMBER 23, 2023

The good news is, get it right and your website could quickly become your most valuable lead generation asset. Here, we’re going to share with you the secret behind creating a great lead generation website and everything you need to think about. What makes a great lead generation website?

Lead Generation 52

Lead Generation Marketing Websites Generation Leads 52

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Well, it differs by organization.

Merchandising 59

Merchandising Marketing Analytics Tools Conversion Lead Ranking 59

KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. Before we get into the types of exclusive B2B content you can create, let’s cover the two main reasons to do so: lead generation and email marketing. Ebooks & White Papers. Collect Emails for Marketing.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

Only B2B

MARCH 13, 2024

It can be hard to know if your content is generating leads or boosting brand awareness. Content syndication tools like social media marketing, email campaigns, and analytics platforms all play a role. Monitor lead generation forms completed by visitors arriving from syndicated content. Understand the costs involved.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Marketing Insider Group

JULY 21, 2020

If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. Generation Z, she shows, will rise in numbers among the nation’s workers. For marketers, this myth-busting fact means that they’ll need to diversify their approach to reach every generation.

Marketing AI 567

Marketing AI Stats Planning Case Studies 567

Anteriad

JANUARY 3, 2023

Most lead generation rockstars have their own secrets when it comes to the development and execution of lead generation campaigns. Whether it be the use of predictive analytics, big data, case studies, or creative persona development, almost everyone has a recipe for the perfect campaign cocktail.

Intent Data 40

Intent Data Lead Generation Intent Lead Scoring 40

Marketing Insider Group

MARCH 24, 2021

Leverage Your Superpower with Employee-Generated Content. One secret the legends of advertising didn’t know was the power of employee-generated content. But employee-generated content builds trust. If your target audience includes Gen Zers or millennials, employee-generated content is a must. Now don’t get me wrong.

Brand Identity 360

Brand Identity Branding Advertising Agencies Content 360

Biznology

JUNE 23, 2021

Better audience analytics. Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Greater flexibility to attend multiple sessions. Much lower production costs. Little or no T&E expense. Well, of course.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Full Circle Insights

JULY 27, 2022

Let’s face it in the B2B landscape, money talks, and marketers know that while creative campaigns and viral content are fun to develop and deploy, they mean little if they don’t help generate long-term revenue for the organization. Here’s how ABM can help generate ROI. The Marketing and Sales Alignment Playbook White Papers.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ROI Full Circle Insights 52

FunnelEnvy

MARCH 18, 2024

Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. They may be checking out blog posts, white papers, and webinars.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Webbiquity

MARCH 31, 2022

Showing off your expertise can include case studies, customer success stories testimonials, industry research reports, product white papers and guides, videos with real experts talking about what matters most to your customers, etc. Predictive analytics are changing the B2B marketing landscape and for good reasons.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

New North

MAY 8, 2023

The primary metric of interest in any meaningful B2B marketing strategy effort will always be generating leads. But many B2B businesses struggle to find their momentum when it comes to successful lead generation via digital marketing. Start with our Lead Generation Quick Start Guide for MSPs. This is a pretty hard-and-fast rule.

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

B2B Marketing Analytics

FEBRUARY 24, 2020

As marketing execution in 2020 gets into full swing, marketing analytics continues to be the top priority for organizations. Such modern marketers incorporate analytics rigor as well as revenue mindset for every decision they make. They demonstrate that marketing led by a growth mindset is accountable for driving the top-line revenue.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Analytics Allocation 66

ClearVoice

DECEMBER 18, 2023

If you’re promoting to law firms, consider replacing “lead generation” with “client development” and “landing pages” with “practice area pages.” And, without using analytics, you leave the success of your ABM campaign to chance. ” Providing relatable, real-world examples.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Sharpspring

AUGUST 4, 2020

With the right B2B demand generation strategy, you’ll soon find yourself swimming in clients!In In this blog, get ready to learn more about what B2B demand generation is — and how to utilize it in your next marketing campaign to obtain optimal results. What Is B2B Demand Generation? B2B Demand Generation Strategy.

Demand Generation Agencies 54

Demand Generation Agencies Demand Generation Demand Generation 54

Marketing Insider Group

APRIL 19, 2021

From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. Look at your social media and content analytics to identify the demographics, location, social likes, pain points, hopes, dreams, and online behavior of those people who have already engaged with your brand.

Startups 344

Startups B2B Marketing Buyer Personas Advertising Agencies 344

Valasys

NOVEMBER 30, 2022

Social media lead generation is one of the most critical aspects of your marketing strategy. billion users worldwide, using social media as part of your company’s lead generation strategy can also help boost brand awareness and increase website traffic. This saves time, speeding up the social media lead-generation process.

Lead Generation 40

Lead Generation Social Media Sales Qualified Leads Lead Scoring 40

Matchcraft

SEPTEMBER 21, 2018

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. We’re here to change that with these six advanced Google Analytics tips. Congrats, you’ve got goals.

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

Martech

JANUARY 26, 2023

For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. Therefore, companies must collect and analyze data from all sources — digital, social media and audience analytics. Digital analytics provides performance-based metrics based on a campaign in the market.

Paid Content 140

Paid Content Enterprise Management Work Management B2B Marketing 140

Marketing Insider Group

MARCH 9, 2020

White paper or e-book downloads. With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. We use contextual targeting that generates CPCs that are 10x lower than most paid social. Newsletter subscriptions. Engagement. Unite and conquer.

Marketing Budget Creation 271

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 271

Marketing Insider Group

JANUARY 27, 2020

Google Analytics: Learn all about your blog or website’s audiences and the actions they take while they’re on your site. Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. June: Take a Good, Hard Look at Your Analytics. We tricked you!

Startups 343

Startups Marketing & Strategy Marketing Strategy Content Marketing 343

NuSpark Consulting

SEPTEMBER 23, 2012

Retargeting or remarketing banner ad campaigns continue to be in my head as a lead generation and conversion tactic for internet marketing strategies. Now, you can add remarketing options by using Google Analytics data. . For more details on remarketing with Google Analytics, click here. It’s proven to work well as a tactic.

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Advertisements Advertising 100

NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Analytics, hosting, and feature add-ons: Viewbix , Wistia , to name two I like. Accompany the video with a related white paper as CTA. Other Tips.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Binary Demand

MARCH 26, 2024

This knowledge can be used to prioritize leads engaging with such content and offer relevant formats based on their buying stage, ultimately leading to better B2B lead generation and conversion. Registering for a White Paper is a stronger indicator that a user is in the advanced stages of making a purchase decision.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Navigate the Channel

OCTOBER 4, 2023

The “measure what matters” phrase has been around for a long time, but as marketers we can put it into practice more today than in any decade or generation in the past. You likely have a website and are exposed to at least the basic analytics. Activity Activity is what you’re doing to generate impressions, traffic, and conversions.

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65