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| | LEADSLOTH
MARCH 22, 2009 Abandon Your Marketing Automation System!?
In the early days it was used to sift through hundreds of new B2B leads per day to identify the valuable leads. My first reaction was: no way, you should not want to do without any type of marketing automation system (for simplicity sake, I use this term as synonymous to demand generation and lead management ). the split between Leads and Contacts), but many 3rd party tools are addressing these weaknesses. Basic lead scoring features are built into Salesforce.com, and data quality tools are available from vendors like Ringlead , CRM Fusion and Datatrim.
| | NUSPARK
DECEMBER 18, 2011 A Primer on Website Visitor ID and Smart Form Technology for Lead Generation
Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. Analytics packages do this all the time to measure website performance. JumpLead , Leadlander , LeadsExplorer and ProspectVision have similar functionality.
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| | DELICIOUS B2BMARKETING
JULY 31, 2009 Demandbase: A New Twist In The Lead Management Automation Market
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I’m sure I forgot a few.
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