Why the volume and quality of interactions with customers has to pass for social media ROI
Chris Koch
JANUARY 22, 2010
The only effective argument I’ve heard recently is that we embed calls to action in social media that drive readers to a landing page where we capture their information and start nurturing them as leads. The growth in traffic then confers its own authority—you get lots of visits so you must be smart. It becomes a virtuous cycle.
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