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Biznology

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What “test and learn” looks like in practice

Biznology

Or are you in a lead-generation business and want them to provide contact information? If you’re using lead generation tactics, what’s a lead worth? (If If you don’t know the answer to that , start by dividing your new customers added by the number of leads generated each month.).

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SEO isn’t for the birds. Really.

Biznology

How funny you find this joke depends on how badly this stampede of animal-themed algorithm updates—as well as the increase in “Not provided” traffic to your site—has hurt your brand and your business. Your site undoubtedly depends on Google for traffic, because your customers depend on Google for answers to their questions.

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Spending more time on SEO than adding value to Google?

Biznology

Yes, Google does care about Google Authorship; inbound links and keyword terms; the proper use of headline, bold, emphasis, italics, and bullet points to describe content; meta tags and alt tags to help describe the foundational architectural metadata of the site; share me buttons, especially Google +1; and Google Analytic script embeds.

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10 case studies show how web analytics prove ROI

Biznology

Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. Here are 10 case studies of companies that used insights from web analytics and drove ROI.