Remove landing-page

B2B Marketing Traction

article thumbnail

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

The client had a decent Facebook page with over 1,000 likes, and they send a weekly email with updates and announcements to customers and prospects. The client had contracted to have their website updated in WordPress, which provided an opportunity to easily add missing content, clean up existing content, and optimize all of the pages.

article thumbnail

7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

The article abstracts or snippets allow you to keep the email brief and drive traffic to your website (and clearly track what people read and how long they spend on your site), but if they don’t click through you may need to provide entire articles in the email. Know what your audience needs and wants.

B2B 100