The Effective Marketer

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Inbound Marketing Analytics 101

The Effective Marketer

With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Inbound Marketing Analytics Overview. Get your free copy of the “ An Introduction to Inbound Marketing Analytics ” eBook. Identify ways to improve.

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Content Marketing is the New PR

The Effective Marketer

According to Aberdeen’s report, the companies it considers leaders in PR and Brand Management achieve greater performance metrics than followers, such as: 23% of their marketing-generated leads are sourced through inbound or content marketing (vs 10% for followers). 12% growth in year-over-year company revenue (vs 3.5% for followers).

PR 100
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Content Marketing is the New PR

The Effective Marketer

According to Aberdeen’s report, the companies it considers leaders in PR and Brand Management achieve greater performance metrics than followers, such as: 23% of their marketing-generated leads are sourced through inbound or content marketing (vs 10% for followers). 12% growth in year-over-year company revenue (vs 3.5% for followers).

PR 100
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WordPress Plugins for Marketers

The Effective Marketer

The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified. United States License. United States License.

Planning 100
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When Inbound Marketing Goes Wrong

The Effective Marketer

The combination of the right programs based on their effectiveness for your particular situation is what will generate the best results. can help you further spread the word about the content and multiply the number of new views you generate (and thus the number of shares, likes, etc.). Delivers sophisticated reporting and analytics.

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system. The Vendor Selection Matrix I created an Excel file to consolidate all info from the vendors we selected so that we could do an analytical evaluation. United States License. United States License.

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Presenting Effective Charts « The Effective Marketer

The Effective Marketer

Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look. Did we generate quality leads? Did we generate quality leads? Ok, now that we have a tool to fix those ugly Excel charts, let’s see what we can do about the main goal of your chart: The message.