LeadSloth
FEBRUARY 10, 2010
On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. Why Analytics? Keep track of how much of the sales pipeline is generated by marketing. Process Metrics.
LeadSloth
MARCH 16, 2009
From Web Analytics to Demand Generation. ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). ActiveConversion generates HTML code for you, so you can include it in a page on your own website. Marketing & Web Analytics.
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LeadSloth
MARCH 15, 2009
It is focused on advanced email strategies, which is an important part of the demand generation process. Nevertheless, there are lots of interesting advanced email topics that are just as relevant for B2B demand generation specialists. Email Analytics. Integrating web & email analytics for better conversion.
LeadSloth
OCTOBER 16, 2009
Note: if you’re looking for a Marketing Automation job, check out the positions below… Inspiration: Web Analytics 5 Years Ago. The situation with Marketing Automation reminds me most of Web Analytics. In the early days, Web Analytics was touted as the tool that has all the answers. sales & marketing processes).
LeadSloth
OCTOBER 28, 2010
The idea for Marketing Automation Monday came up after I had visited several Web Analytics Wednesday events. Sinds 2005, those events have provided a great networking and learning opportunity for Web Analytics professionals. Demand Generation. Why Marketing Automation Monday? Lead Nurturing. Revenue Performance Management.
LeadSloth
FEBRUARY 17, 2010
Lead Generation. In the marketing space, the most well-known example is Google Analytics which lets you add annotations below each graph (click on the small triangle to show the annotation pane). Tags: Demand Generation Social Media b2b marketing university lead generation lead intelligence lead nurturing silverpop.
LeadSloth
OCTOBER 4, 2009
Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation. Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation. But, that can easily be addressed: Classify the Topics.
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