Lattice

MAY 24, 2016

While there are over a 100 new features in this release, there are two big themes we touch on: THEME ONE: Enterprise-grade Predictive Analytics. The post The Next Generation Platform for Account-Based Everything is Here! in minutes. And as always, feel free to leave a comment below. appeared first on Lattice Engines.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lattice

OCTOBER 23, 2015

Predictive Analytics, Predictive Marketing, Predictive Intelligence, Big Data, Intent Data and it goes on…. Nancy Fessatidis – Head of Big Data Analytics, SAP @NancyFessatidis. Claudia Hoeffner – Senior Director Demand Generation and Channel Strategy, Acquia @claudiahoeffner. Melissa Davies – @melissamdavies.

Demand Generation 100

Demand Generation Buzz Marketing & Strategy Intent Data 100

Lattice

MARCH 16, 2016

Because of that, I’m really excited to announce the launch of our next-generation Lead Enrichment capabilities. At Lattice we understand that the true value for predictive marketing isn’t just in creating a score for accounts and leads, real ROI is seen when sales and marketers act upon the insights predictive analytics can provide companies.

Lead Scoring 100

Lead Scoring Lead Ranking Forrester Act-On 100

Lattice

MARCH 15, 2016

The recent 4-1 victory of AlphaGo over Lee Sodel, the world Go champion, illustrates the extent to which we underestimate the impact of the next generation of Artificial Intelligence (new-AI) . We live in an incredible era where science-fiction and reality are beginning to merge at an ever increasing pace.

Marketing AI 100

Marketing AI Case Studies Paid Search Agency Marketing Prospects 100

Lattice

AUGUST 9, 2016

Predictive analytics solutions can add attributes to the list. With the application of machine learning, this data helps generate an account score and insights into why a company is a good fit or not. Looking for a way to enhance the attributes you segment your accounts on?

Account Based Marketing 100

Account Based Marketing Demand Generation ABM Webinar Metrics 100

Lattice

DECEMBER 9, 2015

The original historical record was through storytellers, leaders who learned the oral history of their village or culture and ensured it was passed down through future generations. My point is that stories inspire us. Today’s storytellers are often creating stories through written words, filmed video and fantastic soundtracks.

Storytelling 100

Storytelling Analysis Paid Search Agency B2B Marketing 100

Lattice

MAY 17, 2016

Marketing is more than just creating leads, it’s also about customer experience and brand, and at the intersection is how these elements of demand generation and experience fit together.

Forrester 100

Forrester CMO Demand Generation Acquisitions 100