Customer Experience Matrix

APRIL 28, 2009

Summary : a small survey of demand generation users shows that more than half deployed basic demand generation features within one week , and about 75% within one month. More complicated features take longer, but in general, 80% of the features ever deployed are in place by the end of two months. landing page 19 9 2 0 2 4 36 0.89

Demand Generation 120

Demand Generation User-Generated Content Customer Surveys Lead Scoring 120

Customer Experience Matrix

JANUARY 7, 2010

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. external data.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

JUNE 25, 2008

But I recently spoke with on-demand business intelligence vendor LucidEra , who also said they had found that demand generation systems could not integrate such information. They even cited one demand generation vendor that had turned to them for help. (In General ease of use and customization could be another.

Work Management 120

Work Management Marketing Management Demand Generation Marketing Automation Services 120

Customer Experience Matrix

JULY 29, 2008

I’ve been pondering recently how to classify demand generation systems. Right--classifying demand generation systems. As to channels: any demand generation system will generate outbound emails and Web landing pages, and send leads them to a sales automation system. But it could, and should, be handled more carefully.

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. Tags: software usability measurement demand generation marketing automation lead management software selection. And it doesn't hurt that I'm about to leave town for a few days. 0 0 0 0 0.5 0 0 0 0 0.5

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

APRIL 5, 2009

As the industry matures, second-generation products are designed to improve on the original products, either by adding new capabilities or by delivering the same capabilities faster, easier or cheaper. Demand generation systems are in that second stage. These are not yet standard features on most demand generation products.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Customer Experience Matrix

DECEMBER 13, 2020

But the real reason for its growth may be that interactions are shifting to digital channels where success will be based more on relentless analytics than an occasional flash of uniquely human insight. I’ll list blockchain only to point out that’s been an underachiever in the hype-generation department. blockchain will quiet down.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Customer Experience Matrix

MARCH 18, 2018

If the first project is purely analytical, such as customer profiling or journey analysis, then you don’t need to worry about connecting to execution systems, although you do need staff resources to properly interpret the data and possibly some analytical or reporting systems. How much organizational change will be needed?

Ideal Customer Profiles 136

Ideal Customer Profiles Barriers Analysis Trigger Marketing 136

Customer Experience Matrix

MARCH 14, 2017

They all ingest data from multiple sources; convert it into unified customer profiles; apply rules and analytics to find the best message for each customer in each situation; and, send those messages to external systems for delivery. Subtle distinctions are needed because the systems are basically similar. Journey framework.

Ideal Customer Profiles 214

Ideal Customer Profiles Work Management Terms and Conditions Elasticity 214

Customer Experience Matrix

JANUARY 1, 2019

It saw a new generation of purpose-built CDP systems for vertical industries and personalized messaging. Next-Generation CDPs. The new firms included more data access and analytics vendors than previous periods, again indicating that they were purpose-built for specific CDP applications and industries.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Customer Experience Matrix

FEBRUARY 18, 2016

Some of this involves advanced analytics to extract the significant needles of information from the hayfields of detail, although I don’t recall seeing vendors who do that type of analysis at the show or hearing speakers discuss them. This leaves them with little appetite for still greater detail.

Conference 120

Conference Marketing Automation Services Content Customer Satisfaction 120

Customer Experience Matrix

JUNE 20, 2018

Adobe Expands Attribution Features Source: Adobe Adobe has expanded its attribution capabilities with Attribution IQ, an enhancement to Adobe Analytics that estimates the impact of campaigns in all channels on purchases. See this from The Street for more thoughts on the JD.com deal.

Marketing Management 120

Marketing Management Cross-Selling Mobile Advertising Newsletter 120

Customer Experience Matrix

FEBRUARY 5, 2015

In any event, I didn’t commute to work today on my hoverboard, and you probably didn’t sit down to do advanced mobile marketing, predictive modeling or revenue analytics in your marketing automation system. b2b marketing automation demand generation software marketing technology Raab VEST report' Surely mobile can do more than that.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

APRIL 15, 2015

It also prompted many interesting discussions with them vendors themselves, who, not surprisingly, are an especially analytical and thoughtful group. By that standard, predictive analytics is still far from overcrowded. lead scoring marketing automation marketo predictive analytics predictive marketing'

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

Customer Experience Matrix

SEPTEMBER 22, 2010

This was timed to coincide release of their new Revenue Cycle Explorer , which adds advanced reporting to their Revenue Cycle Analytics line. See my August 3 post for more details on Revenue Cycle Analytics.) Tags: marketing measurement demand generation marketing automation marketo. Please join us.

Paper 120

Paper Webinar Metrics Marketo Demand Generation 120

Customer Experience Matrix

OCTOBER 30, 2014

generates predictions, confidence scores for the predictions, and lists of drivers that show the reasons for the predictions. These are loaded into client systems where they can generate reports (see below) or be integrated with CRM or customer support agent interfaces. self-service. around $50,000) and can go considerably higher.

Lead Ranking 120

Lead Ranking Enterprise Management Marketing Automation Services Work Management 120

Customer Experience Matrix

FEBRUARY 16, 2012

You may have seen yesterday’s announcement that Raab Associates’ marketing technology practice* has become part of LeftBrain DGA , an agencyspecializing in demand generation strategy and execution. My role at Left Brain will be to build the “optimization”practice, which means working on marketing analytics as well astechnology.

Demand Generation Agencies 120

Demand Generation Agencies Work Management Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

SEPTEMBER 15, 2009

Summary: Adobe's agreement to purchase Omniture illustrates the on-going convergence of Web content management and Web analytics systems. This puts pressure on marketing automation vendors, who also want to provide Web analytics and content management, and who are already being pressed by customer relationship management (CRM) vendors.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

SEPTEMBER 28, 2011

The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. Here are some others, in rough order of industry familiarity: Alterian – extends beyond multi-channel campaign management to include Web content management, Web analytics, and social media monitoring.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Marketing Management 120

Customer Experience Matrix

OCTOBER 4, 2016

But beyond the standard DMP function of generating advertising audiences, Krux gives Salesforce a solid customer data foundation to support all kinds of marketing management. The purchase makes great strategic sense for Salesforce, providing it with a DMP to match existing components in the Oracle and Adobe marketing clouds.

DemandBase 166

DemandBase Ideal Customer Profiles Marketing Management Cross-Selling 166

Customer Experience Matrix

FEBRUARY 19, 2015

If origin stories count, and I think they do, then it’s worth noting that Ensighten’s started in 2009 as a digital analytics agency. Frustrated by the limits that traditional tagging methods placed on clients’ ability to move quickly, the firm developed an engine to generate custom sets of tags for each Web site visitor.

Tagging 120

Tagging Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

MARCH 9, 2015

I’m not talking about marketing with machine-generated data (e.g., In fact, testing the huge number of new martech options (or even generating Scott Brinker''s martech landscape supergraphic ) is something machines could do really well. Focus on the analytics layer. Marketing to machines. Machines buy martech.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Terms and Conditions Lead Ranking 120

Customer Experience Matrix

AUGUST 21, 2009

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. These are supported with Web analytics and extensive marketing operations features including workflow, digital asset management and financial analysis. .

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 14, 2016

Many were features that already exist in other mid-tier systems, including branching visual workflows, sessions within Web analytics reports, parent/child relationships among business records, and detailed control over user permissions. The company also announced enhancements to existing products.

Marketing Automation Services 0

Marketing Automation Services Hubspot Conference Marketing Automation 0

Customer Experience Matrix

APRIL 14, 2010

SAS's new solution has analytical functions similar to Techrigy, including conversation monitoring and capture, content classification by topic and sentiment, drill-down to individual documents, influence measurement, and dashboards. Tags: social media measurement demand generation marketing automation.

Social Media 120

Social Media Enterprise Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

AUGUST 26, 2010

Although those systems are more flexible than DataPoint, they share its low deployment cost and focus on analytics rather than marketing execution. Tags: on-demand business intelligence marketing analytics demand generation marketing automation campaign management smartfocus datamentors.

Work Management 120

Work Management Marketing Automation Services Marketing Management Cost 120

Customer Experience Matrix

NOVEMBER 23, 2010

Alterian last week announced a new generation of products called Alchemy. The general idea seems to be that customer engagement involves digital dialogs while traditional campaign management is mostly about outbound messages. It’s positioning these as “customer engagement solutions” rather than “campaign management” solutions.

Planning 120

Planning Marketing Management Multi-Channel Paid Search Agency 120

Customer Experience Matrix

MARCH 24, 2016

Perhaps we could have one of the automated content generation vendors read all the vendor materials and write optimal signs for them! I’d love to see a track of sessions analyzing product groups within the big landscape: i.e., one for marketing automation, one for content marketing, one for marketing analytics, etc.

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

Customer Experience Matrix

OCTOBER 4, 2011

RedPoint – a suite of tools for database building, campaign management, and analytics. BullsEye Marketing Systems – generates sophisticated outbound campaigns. Consolidated Technologies Group – a hosted system offering data hygiene, CRM, campaign management, digital asset management, and analytics.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Enterprise Management Marketing Automation 120

Customer Experience Matrix

AUGUST 3, 2010

I finally caught up with Marketo for a briefing on their Enterprise Edition (announced in March) and Revenue Cycle Analytics (announced in May). Revenue Cycle Analytics breaks some important new ground. Marketo is releasing Revenue Cycle Analytics in stages. It seems that Marketo disagrees.

Enterprise Management 120

Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 13, 2014

The company also offers a suite of analytic applications for database management and predictive modeling. Beyond the campaign interface, Teradata builds on its traditional strengths in data management and analytics. The new user interface is the most noticeable change in Campaign Management’s latest release, version 7.

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120

Customer Experience Matrix

JANUARY 19, 2016

According to OneSpot Chief Marketing Officer Adam Weinroth, one of the things that make the engine special is that it finds the best content to generate repeat engagement rather than immediate response. A content analytics engine automatically classifies existing content without manual tagging. The classification categories (a.k.a.

Automation 120

Automation Classified Ads Paid Search Agency Multi-Channel 120

Customer Experience Matrix

NOVEMBER 18, 2011

Beyond the execution technology itself, these features will require substantial increase in analytical horsepower to make sense of the results. It's particularly useful as a way to generate lots of content at relatively low cost. But the focus is now shifting to marketing campaigns that are delivered by mobile.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

AUGUST 13, 2010

Conversely, IBM is on a customer intelligence acquisition spree that has already included Coremetrics Web analytics, Sterling Commerce B2B integration and Cognos business analytics. Tags: unica marketing automation industry consolidation enteprise marketing management low cost marketing software ibm demand generation.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Acquisitions Marketing Management 120

Customer Experience Matrix

JUNE 3, 2017

Data: SessionM can gather customer behaviors on Web and mobile apps from its own tags or using feeds from standard Web analytics tools. The system can generate presentation-ready messages or send data elements for the delivery system to transform into the published format.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

Customer Experience Matrix

AUGUST 6, 2013

Still, the vendor comparison in our VEST report shows that RightWave’s core functionality – for lead generation, campaign management, scoring and distribution, and reporting – is on par with mid-tier leaders Pardot and Marketo. It’s a little hard to review software that isn’t used by its buyers.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

JANUARY 18, 2013

Interact determines whether customers are eligible for an offer using either qualification rules or Campaign-generated “white lists” and “black lists”; other systems use rules alone. Interact can create self-training predictive models, not all competitors have this option. A couple of other features seem more or less unique.

Enterprise Management 120

Enterprise Management Interactive Marketing Merchandising Touchpoints 120