Buzz Marketing for Technology

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12 Secrets of the Human Brain to Use in Marketing

Buzz Marketing for Technology

Advertising Behavioral Targeting Buying Cycle Content Marketing Customer Experience Data Analytics Innovation Interactive Marketing Lead Generation Optimization Strategy Best Practices innovation' Here’s a look at some fascinating facts about the human mind, from a marketing perspective.

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Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. In all cases, the goal is to attract and retain both new and returning customers.

eCommerce 100
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Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio.

ROI 100
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Why 2,000 Facebook Likes Won’t Save Your Job!

Buzz Marketing for Technology

My session will explain how to combine social monitoring with analytical firepower to go from reactive social media—such as customer support and crisis management—to proactive social strategies that lead to product innovation, lead generation and interactive buying. But I need your help to vote for my session!

Facebook 100
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No patience for the ROI of Social Media discussion

Buzz Marketing for Technology

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. And at this point in social media or even in the development of the web - we have plenty of ways to track and measure lead generation coming from Social Media. How did they do it?

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Why Sustainable Competitive Advantage is so 1990

Buzz Marketing for Technology

Then you’ve got some things that you’re investing in which may be candidates to be part of the next generation core business, things that you’re doing today that could lead to a big, healthy business in the future. And you should keep doing them.

Press 100
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Reflections on Knowledge Management and Organizational Innovation: Dr. Kirby Wright on Personal Knowledge Management (PKM)

Buzz Marketing for Technology

And hopefully, it will generate some interesting, productive conversations. Bob Wendovers Generations Blog. Google Analytics. Best yet, call it an experiment. This blog is basically writing and reflection to help me evolve my thinking, and thereby, most importantly, help me translate theory into action. KMEdge by AQPC.