Anything Goes Marketing
MAY 12, 2007
How can we further optimize our practices to increase the amount of leads we generate? What does this mean for marketers and online lead generation? I hope these tips serve you well and good luck in your lead generation campaigns! PS - please let me know if you have any examples that you would like to share.
Anything Goes Marketing
OCTOBER 1, 2006
This post focuses on using blogs for lead generation. As a disclaimer, my blog's purpose is NOT for lead generation. By lead generation I mean very simply: "generating new prospects that will buy your products or services". If your goal is lead generation then these tips should get you there.
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Anything Goes Marketing
MARCH 18, 2007
Check out the Top 7 Landing Page Strategies on the Google Analytics blog. Tags: lead generation lead conversion lead qualification. Here are some quick tips from the experts - Google that is - on how to improve your landing pages. I found #4 interesting: "Using qualifying copy". What type of lead qualification do you do?
Anything Goes Marketing
MAY 26, 2007
Some software packages out there may allow for this to be dynamically generated - I don't know enough about this (that's not the case for the Globe & Mail example above). Tags: web analytics email marketing business blog B2B enewsletter e-marketing Web 2.0. Good luck with this and I hope that it improves your results.
Anything Goes Marketing
FEBRUARY 6, 2008
I haven't tested this out but you can probably use Google Analytics to track what people are searching on and additional data. If you don't have a site search, you're missing out on an opportunity to help web visitors to find information on your web site and better leverage your web and overall marketing investments.
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