ANNUITAS

MARCH 21, 2023

Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week. As the use cases for chat expands to non-lead generation and to more nurture-based, being able to notify a wider swath of individuals that a pertinent chat is happening is a smart addition.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

ANNUITAS

MAY 6, 2014

We definitely see similar trends in Demand Generation as it encompasses several of these digital skills (e.g. analytics, social, content marketing) as part of a strong Demand Generation Strategy. For example, on the Demand Generation Strategy team, say we are looking for people with a strong content development background.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Work Management Marketing Management 100

ANNUITAS

NOVEMBER 16, 2020

With experts in marketing and sales technology, strategy, data and analytics, web and engagement channels, content, and so much more, it’s no wonder we are able to do what we do so well. Expertise: Demand marketing data and analytics. Expertise: Next generation growth marketing. See Lauren’s posts.

Demand Generation Agencies 130

Demand Generation Agencies Paid Search Agency B2B Thought Leadership Advertising Agencies 130

ANNUITAS

MAY 31, 2023

No surprise to anyone — one of the obvious hot topics at the event was generative AI for marketers. It seems we have come to a point where the intersection of traditional digital marketing, account-based marketing, and AI/analytics is finally enabling hyper-personalization along the customer journey in some new and exciting ways.

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

ANNUITAS

NOVEMBER 20, 2014

They should always play a part in your Demand Generation Strategy. Sadly, most organizations do a poor job selling back into their customer base and as a result are missing a huge opportunity to generate revenue. Lack of Demand Generation Focus. Lack of Analytics. * This post first ran in July 2014.

Demand Generation 100

Demand Generation Data Hygiene Marketing & Strategy Demand 100

ANNUITAS

JULY 17, 2014

Sadly, most organizations do a poor job selling back into their customer base and as a result are missing a huge opportunity to generate revenue. Lack of Demand Generation Focus. Typically when I speak about Demand Generation, marketers automatically assume that I am referring to generating new business.

Paid Search Agency 100

Paid Search Agency Companies Demand Generation Data Hygiene 100

ANNUITAS

SEPTEMBER 15, 2015

It may be tempting to send out a campaign as quickly as possible, but unless you are working off of a solid Demand Generation Strategy that is buyer-centric and drives measurable results, you may set yourself up with a disjointed bunch of tactics that alienates your buyer instead of Engages them. Things couldn’t be better. How do you know?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100

ANNUITAS

MAY 13, 2015

Last year, ANNUITAS launched a new kind of Demand Generation Survey. Unlike many surveys that are conducted each year, this survey focused solely on the Demand Generation practices at B2B enterprise companies ($250m+ in Annual Revenue). effectiveness at achieving their Demand Generation goals. Only 28.3%

B2B Marketing 100

B2B Marketing Demand Generation B2B Advertising Benchmark 100

ANNUITAS

APRIL 19, 2022

Sure, your analytics might be able to focus on acquisition metrics like click-through and conversion rate, but it’s unlikely you’re able to connect the dots between how a lead’s engagement with each channel impacts their progression through the funnel. Read more: Why Can’t Marketing Answer the ROI Question? How to move forward.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

ANNUITAS

SEPTEMBER 3, 2013

Blog Analytics B2B Marketing Demand Generation Marketing technologist' Absolutely not, not every marketer will become a marketing technologist.

B2B Marketing 100

B2B Marketing B2B Demand Generation Demand 100

ANNUITAS

AUGUST 19, 2020

Action : Sarah searches “how to generate sales leads” and finds an eBook to download. We also recommend leveraging Google Analytics to track behavior flow and identify bottlenecks or problem spots. Next Generation Growth Marketing: The Evolution Towards Strategic Demand. Reward : Education and direction on where to start.

Touchpoints 147

Touchpoints Multi-Channel Buyer's Journey Trigger Marketing 147

ANNUITAS

FEBRUARY 25, 2020

In other words, generating personalized content for future buyers is no longer a differentiating factor, but a minimum expectation to meet. While this could be due to a lack of resources, technology, or analytic ability, the collection of data is meaningless if a company has no intentions to derive valuable insights from the database.

Personalization 147

Personalization Buyer Personas B2B Marketing Management 147

ANNUITAS

SEPTEMBER 21, 2018

And what does this mean for our ANNUITAS Perpetual Demand Generation ® (PDG) investments? Adobe is known excellence at the crossroads of creative and analytics. For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? Maybe not so much in this case.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

ANNUITAS

MARCH 5, 2015

It also means marketers often lack the training necessary to master new technologies that enable our Demand Generation Strategies, and this costs our organizations time and money. The ANNUITAS B2B Enterprise Demand Generation Study showed that 55.7 Author: Erika Goldwater CIPP/US @erikawg is Vice President, Marketing for ANNUITAS.

Demand Generation Agencies 100

Demand Generation Agencies Planning Webinar Metrics Demand Generation 100

ANNUITAS

MARCH 10, 2016

However, even as amazing as email is for demand generation, used outside the context of a solid demand generation strategy, it can have a negative effect on productivity, communications, brand, revenue and growth. It’s been nearly two decades since marketing automation pushed into the B2B scene with the introduction of Eloqua in 1999.

Marketing Automation Services 100

Marketing Automation Services Demand Generation Eloqua Paid Search Agency 100

ANNUITAS

AUGUST 20, 2015

Demand generation : Marketing automation, CRM, HTML, analytics tools, content management applications, email marketing, mobile and interactive marketing applications, business intelligence/data applications and webinar applications. The 2014 B2B Enterprise Demand Generation Study conducted by ANNUITAS reported that only 2.8%

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

ANNUITAS

FEBRUARY 24, 2015

Increase Leads Generated: 65%. Marketers Are Still Struggling With Measurement & Analytics. Measurement, analysis and optimization are the job of any B2B marketer who is involved in Demand Generation. Blog aligning content Content2Conversion Demand Generation Strategy marketing priorities upside down'

Correlation 100

Correlation Demand Generation Marketing & Strategy B2B Sales 100

ANNUITAS

AUGUST 30, 2016

As marketing and demand generation strategies become more and more data-driven, executives and analysts alike need to explore methods to maximize the value from the data they already have. Given that development, big data analytics has now become a field focused on taking massive databases and turning them into actionable insights.

Marketing Analytics Tools 140

Marketing Analytics Tools Tips Correlation Sample 140

ANNUITAS

DECEMBER 9, 2014

A few weeks ago, we published the post, “ A Call for Marketing Enablement ” to bring this issue to light based on some shockingly bad statistics from the ANNUITAS B2B Enterprise Demand Generation Study. of enterprise marketers rate themselves as effective in achieving goals of Demand Generation Programs/Campaigns. as somewhat skilled.

Planning 100

Planning Gartner Demand Generation Budget Programs 100

ANNUITAS

JUNE 25, 2015

Analytics, search engine optimization, marketing automation, HTML, CMS , CRM and others are essential, basic tools for B2B marketing. According to the 2014 ANNUITAS B2B Enterprise Demand Generation Study , 55.7 percent of marketers say they are unskilled in demand generation. How is that possible?

CMS Development 100

CMS Development Class Demand Generation Eye-Tracking 100

ANNUITAS

MARCH 18, 2014

I was sitting in some client meetings recently going over their Demand Generation Strategy, and something struck me as out of the ordinary…but in a good way. Moving from tactics-based marketing to strategic Demand Generation will most likely require the development of a new skill set within your team. Guess what, marketers?

Process 100

Process Planning Marketing Automation Services Demand Generation 100

ANNUITAS

FEBRUARY 18, 2015

Marketing leaders and content experts shared their insights and best practices on everything from connecting buyer preferences and strategies, to messaging missing links, to working with social influencers, understanding Digital Relevance, Strategic Demand Generation and marketing ROI.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Demand Generation Vendors 100

ANNUITAS

SEPTEMBER 10, 2015

A solid Demand Generation and Content Marketing Strategy must be developed before any money is spent or a piece of content is created. You’ve worked hard to develop it based on research, analytics, testing and more data than you care to admit. If you have a solid, Demand Generation Strategy, you don’t need to do everything.

Planning 100

Planning Demand Generation Marketing & Strategy Advertising Benchmark 100

ANNUITAS

SEPTEMBER 18, 2014

The content strategist needs to meet with the web analytics team, the Demand Generation team, the marketing automation power-users and the CRM administrator in order to incorporate metrics and measurement into the plan in a way that is interesting to the CEO.

Content Marketing 100

Content Marketing Planning Content Demand Generation 100

ANNUITAS

MAY 5, 2015

I found my passion for demand generation and marketing automation platforms (MAP) through a summer internship and you may also find your next new hire the same way. Although it is likely not an exact match, realize these are the foundations of marketing and demand generation. Who to hire and what to look for in an intern?

Marketing Automation Services 100

Marketing Automation Services Demand Generation Agencies Work Management Demand Generation 100

ANNUITAS

MARCH 4, 2014

This has not slowed the marketing technology tide, as Marketing Automation Solutions (MAS) was simply one of the most visible waves of serious technology investment, following on the heels of CRM, Web Analytics and Email Marketing technology. Author: Jason Stewart @jstewart_1 Vice President, Demand Generation, ANNUITAS.

Enterprise Management 100

Enterprise Management Work Management Marketing Automation Services Marketing Management 100

ANNUITAS

MARCH 20, 2014

Marketing analytics affects your perceptions about what your audience is doing @chiefmartec #marketingopssummit. Demand generation marketing transformation takes time and requires patience. Author: Jason Stewart @jstewart_1 Vice President, Demand Generation, ANNUITAS. marketingopssummit. Chris Wong IBM #marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

ANNUITAS

FEBRUARY 18, 2014

Recently I was presenting a Demand Generation Strategy that our team had developed for one of our B2B clients. In one recent discussion with an industry analyst, I asked her why she thought organizations struggled with transforming their demand generation strategy and process. Making Technology the Centerpiece of Change.

Process 100

Process B2B Thought Leadership Thought Leadership Demand Generation 100

ANNUITAS

APRIL 8, 2013

Q: Biggest demand generation challenge? A : The biggest challenges for demand generation are understanding what drives your customer, creating content which engages them, and then gaining cut-through. Every organisation realises that they need to be generating demand through relevant and timely, content and communications.

Demand Generation Agencies 100

Demand Generation Agencies Advertisements Advertising Demand Generation 100

ANNUITAS

APRIL 14, 2015

Perhaps one of the biggest challenges facing organizations is the lack of skilled resources in terms of Demand Generation. Marketing automation, or CRM, or web analytics are all valuable skills to develop…but so are public speaking, project management and writing. According to our ANNUITAS survey , it’s clear that it isn’t happening.

Marketo 100

Marketo Class Training Budget Programs 100

ANNUITAS

MAY 5, 2020

No longer is marketing only responsible for brand and events – it’s now responsible for generating leads and tying performance back to impact on revenue. Are you looking primarily at email open and click rates, and web analytics? It’s no big surprise, marketing is expected to do more today than ever before.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

ANNUITAS

JULY 24, 2014

Author: Jason Stewart @jstewart_1 VP Demand Generation, ANNUITAS. So what do you think? What are we going to be hearing about in Cleveland in September ? Or in Scottsdale in February ? Blog buyer-centric content buyer-centric content strategy Change Management CMI content marketing KPIs Marketing technologist Scott Brinker'

Content Marketing 100

Content Marketing Planning Enterprise Management B2B Thought Leadership 100

ANNUITAS

JULY 29, 2014

With everyone (and their sister) using Google Analytics, and engagement metrics from all those sites helping Google understand and identify the content that people are actually reading, it makes sense that this type of information will help the search engine make recommendations based on what people actually like.

Marketing Analytics Tools 100

Marketing Analytics Tools Buying Cycle SEO Google 100

ANNUITAS

MAY 12, 2023

However, Zia is more of an analytics and machine learning algorithm. When it comes to generative AI, Zoho is taking an “integrate, partner, build” type of approach. It’s still early in its development, but the company has already integrated ChatGPT and other generative AI capabilities into 13 of its core applications.

Marketing AI 130

Marketing AI Enterprise Management Ad Building Work Management 130

ANNUITAS

AUGUST 6, 2015

If you’re unable to track what channels, content offers and messages are generating inbound engagement and outbound response you’ll be at a loss for knowing what is resonating with your audience. Take a look at last year’s B2B Enterprise Demand Generation Study by ANNUITAS to get a general idea about what KPIs and areas to focus on.

Peer-to-peer 100

Peer-to-peer Paid Search Agency Buzz Advertising Benchmark 100

ANNUITAS

JUNE 16, 2015

article , research conducted by CSC reports that there will be a 4,300 percent increase in annual data generation by 2020. According to recent Forbes article, “ The Big Data Challenge: Generating Actionable Insights ” and Harvard Business Review report, marketers rely on data only 11% of the time for customer-related decisions.

Trigger Marketing 100

Trigger Marketing Marketing Report Organic Leads Relevance 100

ANNUITAS

MAY 24, 2011

Revenue Performance Management goes beyond marketing automation and ties together the complete revenue generation process, starting from initial buyer contact through to closed deals. Over time, we’ve added to the lead management core, additional products for marketing analytics and sales effectiveness. for every $1 spent on sales.

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100