• INSIGHTIQ BLOG  |  THURSDAY, MAY 26, 2011
    [Analytics, Game Theory] Role of analysis in customer engagement
    For example, I intended to initiate an analytical model for a client that has a combination of B-to-B and B-to-C business. Now, we are using the campaign and business intelligence tools to create the behavioral-tracking system and accumulate information for future analytical modeling. Analysis plays a critical role in this process.
  • INSIGHTIQ BLOG  |  THURSDAY, MAY 26, 2011
    [Analytics, Game Theory] Role of analysis in customer engagement
    For example, I intended to initiate an analytical model for a client that has a combination of B-to-B and B-to-C business. Now, we are using the campaign and business intelligence tools to create the behavioral-tracking system and accumulate information for future analytical modeling. Analysis plays a critical role in this process.
 

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