Vidyard

FEBRUARY 15, 2022

In its fifth year, the VIB awards recognize innovative businesses and sales professionals who are using video to transform the way they sell, market, and collaborate in an increasingly virtual world. The Video Mastery Awards recognize teams using video to reimagine how they market, sell, and collaborate in a digital-first world.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

Vidyard

FEBRUARY 13, 2020

Marketing, sales, and customer service teams embracing new approaches to using video content to cut through the noise, book more meetings, and accelerate revenue growth. Many businesses are now turning to on-demand and one-to-one video content as a powerful new way to expand their audiences and generate more sales opportunities.

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84

Vidyard

MARCH 23, 2021

Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”. That’s why we created the fourth annual Video in Business Benchmark Report , which analyzes business’ use of video to support sales, marketing, and communication efforts.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Vidyard

MARCH 23, 2021

Your video marketing strategy is every bit as important as execution. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. You can start to use video to increase qualified leads in your sales pipeline and prove ROI. Contents 1. Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

MAY 18, 2017

Online video content has become the best way to tell your story, but it’s also become the most effective way to generate new leads and to qualify your prospects. So let’s look at how video can help you in each one of these stages of the lead generation life cycle, to generate better results for your demand gen programs.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Vidyard

SEPTEMBER 27, 2018

Ayer to shift public perception—ultimately running one of the most successful marketing campaigns of all time and changing the idea of what a diamond was. In an online world, creating demand, generating leads and nurturing them through the sales funnel is critical to business success. So what happened?

Demand Generation Agencies 84

Demand Generation Agencies Demand Generation Stats Demand 84

Vidyard

MARCH 23, 2021

That’s why we created the fourth annual Video in Business Benchmark Report , which analyzes business’ use of video to support sales, marketing, and communication efforts. Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Trends in Video Engagement and Retention 3.1

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Vidyard

FEBRUARY 13, 2020

Marketing, sales, and customer service teams embracing new approaches to using video content to cut through the noise, book more meetings, and accelerate revenue growth. Many businesses are now turning to on-demand and one-to-one video content as a powerful new way to expand their audiences and generate more sales opportunities.

Video Marketing 50

Video Marketing Top of Funnel Optimization Sales Qualified Leads 50

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

NOVEMBER 27, 2013

Many sales reps often ask me, “how does a video marketing platform fit into the sales cycle?” As a sales guy, I use this feature when sending video in emails to prospective clients to make sure that I use the most appropriate image to entice folks to click.

Validation 51

Validation Lead Scoring Lead Ranking Sales Qualified Leads 51

Vidyard

JANUARY 14, 2014

Editors note: This blog post originally appeared as contributed content on the Heinz Marketing blog. While most marketers are familiar with lead scoring, adoption of this powerful sales and marketing technique is still slow. The lead scores are calculated by your marketing automation system.

Lead Ranking 51

Lead Ranking Lead Scoring Sales Qualified Leads Video Marketing 51

Vidyard

SEPTEMBER 10, 2014

If you want to learn about the latest best practices in the world of video marketing and where the industry is heading, this latest Demand Metric report is a must-read! Demand Metric, an independent marketing research and advisory firm, has just published the industry’s first comprehensive report on the video marketing landscape.

Work Management 51

Work Management Marketing Management Marketing Report Marketing Automation Services 51

Vidyard

MAY 27, 2014

Over 2,000 attendees, a buzzing solution showcase, and most importantly, a ton of relevant content capturing the essence of modern marketing. Here’s a snapshot of the 5 key takeaways that I walked away with as a marketer in attendance: 1. When Sales and Marketing come together, I like to call it Smarketing.

Lead Ranking 50

Lead Ranking Account Based Marketing Marketing Qualified Leads Lead Scoring 50

Vidyard

AUGUST 6, 2015

What is a quality lead? The portrait of a perfect lead is different for your organization than mine or the next marketer’s, but we can all agree that those who are most likely to convert into paying customers in the shortest amount of time are, generally, the highest quality leads. I mean … really?

Lead Ranking 50

Lead Ranking Lead Scoring Sales Qualified Leads Leads 50

Vidyard

JULY 28, 2016

Are you proud of your video marketing strategy? Nearly every marketer I speak with these days is using video in their web, social media, demand, content marketing, or sales enablement programs. And more importantly, what they can do to get on the fast path to video marketing success.

Cost per Lead 50

Cost per Lead Webinar Metrics Video Marketing Marketing & Strategy 50

Vidyard

JULY 12, 2016

Are you proud of your video marketing strategy? Nearly every marketer I speak with these days is using video in their web, social media, demand, content marketing, or sales enablement programs. And more importantly, what they can do to get on the fast path to video marketing success. Sign Me Up!

Cost per Lead 50

Cost per Lead Webinar Metrics Marketing Strategy Marketing & Strategy 50

Vidyard

SEPTEMBER 21, 2016

What if you could make your sales job easier by using video intelligence to help determine exactly when to follow up with a prospect and what message to deliver? All that data means you can skip unnecessary steps in your follow-up, and speed up the sales process. Simple: They target their market.

Top of Funnel 50

Top of Funnel Video Marketing Forrester Advertising Funnels 50

Vidyard

OCTOBER 27, 2019

Your video marketing strategy is every bit as important as execution. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. You can start to use video to increase qualified leads in your sales pipeline and prove ROI. Watch and Learn. Contents 1.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Vidyard

DECEMBER 2, 2014

As marketing technology begins to catch up with marketing creativity, video is quickly rising to the top of many marketers’ toolkits. More than 70% of marketing professionals report that video converts better than any other medium, and adding video to an email campaign can increase the click-through rates by up to 96%.

Sales Qualified Leads 51

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 51

Vidyard

FEBRUARY 13, 2014

In recently joining the Vidyard team, my first mission was to get to root of the seemingly innocent question: How does a Video Marketing Platform differ from a traditional video hosting and publishing solution? Ask a marketer and you’ll get one answer. This is why we have seamless integrations with leading MAP and CRM systems.

Class 51

Class Sales Management Video Marketing Salesforce.com 51

Vidyard

OCTOBER 16, 2013

A great content marketing plan doesn’t have a set end date, and neither should your video marketing strategy. You have to go beyond your explainer video and release lots of quality content consistently to be a real video marketing Jedi, but it’s hard work and it doesn’t happen overnight. What are you all about?

Top of Funnel 51

Top of Funnel Inbound Marketing Video Marketing Planning 51

Vidyard

DECEMBER 15, 2015

People buy from people: a core sales principal that is getting more difficult each year. Best-in-class sales teams understand the importance of connecting emotionally with customers. However, today’s customers are leveraging the vast information of the internet to research, compare and review solutions without any sales assistance.

Top of Funnel 50

Top of Funnel Video Marketing Marketing Proposals High Quality Lead 50

Vidyard

NOVEMBER 21, 2013

Now, if you’re like most marketers, you think, “YES! My video marketing is kick ass!” And, as every marketer should question, are these viewers part of your target audience contributing to ROI, or are they just randoms who landed on your content after watching 20 videos of a chihuahua doing yoga?

Youtube 50

Youtube Marketing Budget Video Marketing Marketing Strategy 50

Vidyard

AUGUST 18, 2014

Just as your blog needs regular updates to build an audience or subscriber base, great video marketing also depends on consistency and frequency. You could schedule using a combo of Trello and a Google Calendar, or even use content marketing software like Kapost. lead generation, brand awareness, etc.).

Video Marketing 54

Video Marketing Top of Funnel Planning Content Marketing 54

Vidyard

OCTOBER 12, 2022

Sales and marketing alignment are no exception. Instead of a traditional love story, sales and marketing can feel like an unlikely pairing, forced together under the circumstances of driving pipeline and revenue. Work Better Together The video tool built for sellers and marketers. Video Analytics Trends 4.0.2

Ideal Customer Profiles 115

Ideal Customer Profiles Top of Funnel Account Based Marketing Paid Search Agency 115

Vidyard

OCTOBER 27, 2019

You’re peppering them into your marketing, sales, support, and elsewhere throughout your business. You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Why Do Video Marketing Metrics Matter?

Video Marketing 63

Video Marketing ROI Analytics CTR 63

Vidyard

FEBRUARY 18, 2021

It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. This will be the most important theme for 2021, and video will emerge as one of the most critical elements of these new go-to-market and employee engagement strategies. Embrace Analytics 6.2

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Vidyard

NOVEMBER 11, 2016

Marketing can be a bit of a thankless job. And that’s why we created the Video Marketing Awards. It takes passion, creativity, resourcefulness, and a whole lot of hard work to make awesome video content, and we believe that marketers producing great video deserve to be recognized. Best Personalized Video Campaign – Reltio.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Vidyard

APRIL 8, 2022

Onboarding Your Remote Sales Team 1.1 Training Your Remote Sales Team 2.1 Coaching Your Remote Sales Team 3.1 Communication with Your Remote Sales Team 4.1 Communication with Your Remote Sales Team 4.1 Remember the Three C’s of Remote Sales Team Management 1. Video Analytics Trends 4.0.2

Youtube 75

Youtube Video Marketing Webinar Metrics Lead Scoring 75

Vidyard

DECEMBER 17, 2020

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Or if you’re a sales leader or rep looking for more intel or insight on how video can grab your prospect’s attention, accelerate deal cycles, and close more business—we’ve got you covered too.

Statistics 157

Statistics Video Marketing Planning Business 157

Vidyard

FEBRUARY 18, 2021

It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. This will be the most important theme for 2021, and video will emerge as one of the most critical elements of these new go-to-market and employee engagement strategies. Embrace Analytics 6.2

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Vidyard

DECEMBER 16, 2015

For the past decade, B2B marketing has mostly been exemplified by lead generation. Vendors use social media, SEO, and marketing automation to draw traffic to their site, capture contact info, and nurture contacts into qualified leads. Why Account-Based Marketing? But it has its weaknesses. signatures. .

Account Based Marketing 50

Account Based Marketing Enterprise Management Marketing Management Top of Funnel 50

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business.

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Vidyard

SEPTEMBER 5, 2017

When it comes to measurement, they offer basic analytics like video engagement or viewer demographics at an aggregate level. But for businesses looking to embrace video as an integrated part of how they go to market, traditional video hosting isn’t equipped to meet their changing needs.

Marketing Automation Services 69

Marketing Automation Services Video Marketing Enterprise Management Marketing Management 69

Vidyard

SEPTEMBER 5, 2014

A few years ago the concept of a video marketing platform didn’t even exist, but now with more and more marketers needing a single place to manage and, more importantly, measure the success of video content, it has become just as important as having a dashboard for managing your social media activity. your competitors content?

Marketing Automation Services 51

Marketing Automation Services Video Marketing Planning Work Management 51