funnel Analytics Related Topics 
The Point
NOVEMBER 27, 2018
Precious few B2B marketers can show true ROI from organic social activity, and even less are using organic social media in a systematic way to either generate social leads or drive those leads through the demand generation funnel. Integrating Social Leads into the Demand Generation Funnel via @spearmktg. Click To Tweet. (HS)
The Point
DECEMBER 11, 2018
How can ABM best coexist with a more traditional funnel-based demand generation model? ABM is radically different from inbound, funnel-based demand gen in many ways, and it starts with how to measure success. Or leverage technologies like Predictive Analytics and Intent Data. Measuring the wrong thing. Ignoring the buying cycle.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Point
OCTOBER 20, 2014
I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader Salesforce.com, and was struck by the wave of technologies on display that centered on analytics. Predictive analytics and similar advancements will help close the gap.
The Point
MAY 16, 2015
New technologies, notably predictive analytics (from companies like Leadspace ) and targeted online advertising ( Choozle , Demandbase ), now make it possible to 1) more accurately identify a company’s most likely buyers, and then 2) engage with those prospective customers in more proactive, targeted, and personalized campaigns.
The Point
JANUARY 29, 2015
It’s almost a cliché to say so at this stage, but without quality content, it’s virtually impossible to generate maximum return from both “top of the funnel” lead generation, lead nurturing , or customer marketing. One is predictive analytics. In our business, demand generation and content marketing are nearly synonymous.
Expert insights. Personalized for you.
203 
Let's personalize your content