Sales Engine

OCTOBER 1, 2015

Determining that the prospect was qualified and motivated, it turned into an opportunity that was funneled through the sales process and closed. Google analytics can tell you a lot of this, including whether your traffic is coming from organic search and what the terms that they used to find you.

Top of Funnel 120

Top of Funnel Sales Qualified Leads B2B Marketing Marketing Qualified Leads 120

Sales Engine

DECEMBER 28, 2015

Analytical tools are useful in helping to determine what your audience is responding to, but ultimately if you’re converting leads that turn into appointments for sales, your executives will be hungry for more. It’s just not going to help you at the top of the funnel. No one cares who you are or what you sell.

Budget Programs 120

Budget Programs Top of Funnel Marketing Budget Webinar Metrics 120

Sales Engine

MAY 12, 2016

Search engines are the new outlets for information, and sales has less influence with these top-of-funnel shoppers. With the right analytical tools, you can quantify your ROI. They go online to do their own research, compare prices and features, and make purchases. How many leads turned into sales? How much revenue was generated?

Top of Funnel 120

Top of Funnel Brand Identity Branding Budget Programs 120